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PT1-2 MOVING MARKETS THE SUSTAINABLE PRODUCTS REVOLUTION WEBINAR

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Published on Nov 10, 2009

Have you been wondering how the global sustainability movement will impact the way you do business, invest and make purchases?
People 4 Earth has organized a series of webinars to spark a new dialogue on sustainability.
People 4 Earth www.people4earth.org is a global non-profit organization with offices in US, Europe and Asia (2010) that has developed the global sustainability standard for trusted goods and services. Our open platform unites consumers, companies, NGOs, and governments to take joint action to create a healthy and sustainable world.

Moving Markets: The Sustainable Products Revolution Webinar Series
Part I: The Business Case
Wednesday, November 4th, 2:00pm - 3:00pm EST - 8:00pm GMT+1

Best Selling Author, Daniel Goleman, on how a new wave of information on the sustainability impacts of products is shifting the balance of power in shaping markets from seller to buyer. The experts discuss how 'radical transparency' promises to mobilize sustainable consumption among consumers, reward sustainability leaders in business with competitive advantage, and help drive a higher standard of business innovation. The briefing will take us from the farmer's market to the capital markets to the corporate boardroom. Part I will cover:
The concept of Radical Transparency and the Virtuous Cycle presented in Daniel Goleman's groundbreaking new book Ecological Intelligence.
The corporate perspective on how sustainability considerations impact product development and supply chain management.
The investor perspective on how sustainability metrics increasingly influence investment decisions and impact shareholder value

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