 At MSL Group, we truly have the most global social media and digital team out there. Without having the right talent at the global social and digital level, you're not going to be able to achieve the storytelling that we need for our clients. With over 40 leaders in countries across the globe that really understand those local markets and their regions, but yet benefit from a best practices approach and from true alignment with the practice. I really think that it helps to give a more global perspective when I can say, you know, this is what's happening in China, this is what's happening in India. Global is probably more of an accurate description. The social and digital media, by its very nature, is global. Amazing communication with colleagues. We are nimble, agile, and we move quickly. We shouldn't be thinking about social media with borders in our heads, thinking that this is something that's happening in India and that this is something that's happening in the US. It's happening online.