 Hi, I'm Sven head of marketing at Jaby. We're a game-changing startup challenging kids To to be more active by rethinking the way they play We're asking for five hundred thousand dollars and we're projecting a break-even already at the end of 2018 So how many of you guys are parents in here? Come on. All right, so you're probably familiar with this situation right here It's very familiar situation in most families and Basically, you know most kids spend endless hours on their devices passively right consuming rather than than than playing and It's easy to blame it on technology, but we don't believe technology is the problem. In fact, we think it's the solution So we asked ourselves. What if we use technology to fuel the way we play? So Jaby combines everything that's fun and rewarding about video games and It combines it with all the healthy benefits that active play provides in the game you choose your hero and You level up through completing different daily challenges and Progressing through the Jaby universe So here's where we are right now. We have a patent in the final stages of approval We are ready for production in Q2 of 2018 We have a retail price of $95 and we're currently negotiating with the world's biggest toy retailer So we've had massive brand exposure can't afford to talk about that right now with the time but Discovery channels featuring us next next week. So check that out With the current rate of daily signups that we have right now we are on track to get 10,000 signups before we start production and and That's without spending anything on advertising So the Jaby gloves are just the beginning We have a whole range of products accessories and features planned all to add to the Jaby universe but a great product requires a great team and Our CEO Christian is an experienced entrepreneur with more than 25 years of experience building successful products and companies He handpicked a solid team of competent people with years of experience from companies such as Disney and Microsoft and We're here again to ask for $500,000 and we're projecting a break even 2018 with a projected revenue of $1.6 million. We're looking for an investor profile in these fields right here and If you want to know more if you want to come try Jaby out and be a part of the Jaby universe come at demo booth a44 on Friday tomorrow Check it out. Thank you And thank you Sven I Mean are you are you afraid of? potential Legal suits so we actually really injured with this thing the thing is you can't really hurt yourself when it's completely stressed out No, someone else potentially on the other end But we can we can measure if it's if it's not stretched out and people are punching each other and and want to sue us Because of that we can measure on metadata And see if they're too close to each other when when the hit happens so The game rules is gonna be like you get minus points if you perform specific movements like punching below the waist or and Yeah, so we come through the game rules. We will try to Yeah The toy business is kind of a hits business Curious and how is if you've ever navigated through retail with this before it's a hard business Yeah, we have the he's the direct he has been the director of consumer products as Disney Nordic And he has more than 20 years of experience with toy products and and taking them to market and all the things that complexities that involves And what are you currently thinking on distribution? How do you think about doing that? we're gonna start production in Europe and we're gonna sell it in Europe and in the States and From there on we will start a production in the States as well Is it mostly through your own channels or for retail yeah in the beginning will be sorry So we have we have a strategy around our own channels and the thing is you might have seen us actually online We've been like a massive exposure And the thing is when people see you see Javi they share it left and right so we have a very low cost per lead And so we have a good online strategy on that Well, we also have online retailers and like I said, we have the world's biggest toy retailer as well He they're very interested in in having actually putting down 2000 orders here to begin with so yeah, we have that as well Did you consider doing a Kickstarter or kind of anything around that we? We have considered doing a Kickstarter. Yes, and we actually had a Kickstarter in the in the spring The product wasn't ready there. We didn't have the right strategy. So We we don't want to get to a kids that we're gonna go got directly to the consumers Via our online strategy here, and we've actually been collecting sign-ups That that's what the kicks that I help with really collecting sign-ups and and people that like said they're ready to buy so Do parents ever have issues with just some of the idea of punching so the thing is our target demographic is 7 to 14 year old kids and of course their parents and especially we've had a lot of that saying like yeah, we really want want to try this oh it's we really want to try the product out with our kids and A lot of that's really like you know love the whole boxing thing to it. Of course, we have some some Moms, you know being like oh, but you know we can't do that in the kitchen, but Very little of that most dads are and especially older brothers and stuff love, you know punching their brothers and stuff with it So yeah, I'm impressed by the team I think the the risks of launching a toy is are very high I guess you're probably going for 2018 Christmas What what will you do if it if it's sort of lags and you you don't really take off next Christmas or whenever you're gonna launch it Yeah, the Christmas sales is so big It's like 70% and we really want to have that if we don't make it I Can still make the funding myself and we will see next Christmas. Thank you Javi. Yeah, the time is up So we have to move on