 The quest to become superhuman. Think about that. This guy is Chris Derby. He wants to be superhuman by augmenting his body with all kinds of fitness trackers and implants. And there's lots of people doing this sort of cyborg transhumanism movement, right? Is the quest to become superhuman really a good idea? Super fast, super smart, super strong, a soldier that can throw a car over the mountain? Cool. We can be quicker. But is that actually a good idea? Is it a good idea to live forever? I would grant you, if you're sick, you want to get well. You want to get older, clearly. But what is the limit of this? Ray Kurzweil takes 140 vitamins a day. It's very good for the vitamin industry, I guess. But will he live forever? What are the ethics behind achieving exponentiality? Great new book you should read from my friend Jury van Geest, exponential organizations. But when you read this book, you're starting to feel like it's all correct and all right on the money because we're living in an exponential world. But is it human? Did you know that the average person that works in business today works about 21% more because of social media and mobile devices? I'm sure you have the same experience, right? 21%? We work more because we have these boxes. Are we going to turn into machines that 10x thinking that Google proclaims? Which I find very interesting. I wish I could be 10x. I don't think I can. Maybe it's just because I'm not 15. I don't know. But what are the limits? What are the limits of abundance, as Peter Diamandes says, that we're moving to the age of abundance? What will happen to ethics if we have unlimited energy, unlimited media, unlimited work, unlimited money, unlimited everything? What kind of world will that be? Peter Diamandes is a very smart guy. He wrote a great book called Abundance. He's one of the leaders of Singularity along with Ray Kurzweil. And these are kind of his ethics that I got from his newsletter. And I admire his work, so it's not criticism. This is just sort of a context, right? When you give a choice, take both. Start at the top, then work your way up. When forced to compromise, ask for more. If you can't win, change the rules. Now, you could argue, this is just America, right? And you would be correct, of course. But the thing behind it is an interesting variant on sort of digital ethics, right? Omniscient, omnipotent, omnipresent. Is that actually achievable for us? And should it be? Are we going to end up in Oblivion? Or her? You know, the movie Her When I Watched You With My Son, he says, well, that's today. There's no difference there.