 What's up? It's me. It's me. It's your old mate Jacob. We're in a little bit of a different Well a different setting here, I guess. I'm sitting at my computer desk And I'd love nothing more than to once and for all open up well and truly About the amount of money that YouTube pays me All that YouTube did pay me through the year of 2020. It's an interesting topic It's a topic that gets a lot of attention You know for obvious reasons. There's not many YouTubers out there that are comfortable or fully cut They might say they are but they're not fully comfortable about talking about How much money they earn from YouTube now whether that's a tax evasion. I'm not gonna lie Or whether it's just you know values morals Whatever they're comfortable with I don't know And I'm you know thinking about I'm not really sure why I haven't made these videos, but but this particular one has been brought on It's been inspired by a guy called Matt does fitness and Matt does fitness is a fitness YouTuber as you could probably tell he's one of my favorite fitness youtubers And he's been the only one of the only ones that I really firmly believe has stayed true to himself this whole entire time So his channel has gone from You know a few Thousand subscribers to a hundred thousand to a million and honestly I think he's over two million subscribers now But the only reason why is because of his work ethic. He has a similar work ethic to his YouTube channel as I do It's just that his audience is a lot bigger. His production value is a lot higher And low and behold in the year 2020 he earned a fuck load more money than me But he did and I respect the hell out of this show his YouTube audience With no blurred images, okay Everything that I see on my YouTube studio. He showed to his YouTube channel. I respected that. I enjoyed the video I'm here to do the exact same thing and that is what we will do So what I'm gonna tell you right now is That YouTube was my full-time income for the very first time Throughout the whole of 2020 so I decided to go all in All in on YouTube for the 12 months, which is you know, I pretty much gone all in for the last three years before that but Officially, I did not have that full-time income to fall back on You know what I mean? So YouTube wasn't anymore just a side gig I Had no choice but to back myself but to say right well if I wake up and I don't have to go to a normal job What else am I gonna do? I'm gonna put as much effort as I can because burnout is a real real thing on this YouTube this YouTube platform Okay, if you've been following youtubers that do talk about their personal lives who are comfortable enough talking about their personal lives You will have heard or seen Some burnout. I've experienced it. We've all experienced it whether we've got a YouTube channel or not There are so many more factors with YouTube coming in at you You know what I mean? You've got you've got the analytics, but you've got the criticism you've got the The You've got both the criticism and the congratulations. You've got yeah bad and good comments. You've got a Lot of work a lot of back-end like data entry type of work, but that's the work that I enjoy It's the hustle. It's the grind. It's it's it's putting in putting in the hours Which I don't I don't actually have the ability to do anymore One thing I will say guys before I get into this money this money situation for 2020 and the last thing I will say is that When I've sat down for editing sessions recently in recent months to get these top 100 videos out My staying power is not what it used to be. I don't know where or why that is where that's come from or why that is but I Just can't do it. I can sit down for three hours I might even be able to sit down for four hours and do editing But I certainly cannot sit there for 10 or 12 hours straight like I used to a short two years ago. I Mean could I yes, but When you're editing yourself, okay, you're looking at yourself. You're listening to yourself Constantly for 12 hours in a day that will send anyone nuts and it certainly sent me nuts a few days there But I'm glad to say that I know my limits and I will stick to them because I can't afford to burn out And I don't want to burn out and I don't have to burn out because I've done it before I know the warning signs and That is all I will say on that matter now What you've all come here for is to look at my analytics officially My back end the back end of my YouTube channel where all of the data entry all of the analytics all of all of my you know Well all of my stats all my YouTube channel stats you guys know how much I love stats here are the stats All right, here are the fucking stats I'm gonna go 2020 I Am going to bring up a Screen capture Okay, and I'm gonna put it up here cuz I'm gonna I'm gonna cut off the top of the screens. It's a bit. It's a bit ugly I'm gonna come Over this way and keep talking so my friends. This is it If you'd ever wondered what a YouTube studio Dashboard looks like Specifically the channel and analytics page. This is it. This was my channel in 2020 Am I gonna show you 2019? No, am I gonna show you 2018? No But what I am gonna show you from 2018 in the next video is my most successful day on YouTube ever Okay, my most successful day on YouTube ever now to put that into perspective that is around the time that it exploded I'll show you exactly what happened, but to put it into perspective. I probably averaged You know, I'm gonna say I averaged maybe 25 25,000 views per day throughout the year of 2020 25,000 views per day a total of 6.3 million You know, there's a there's an outlier here of There's an outlier of 80,000 views on Saturday, January the 18th of 2020. I'm not exactly sure what that was from most likely a DK Metcar for Patrick Mahomes video but apart from that, you know, I was averaging Around about 20 to 25,000 views per day now to put that into perspective on a single day back in June of 2018 I received over five hundred Thousand views in a single 24-hour period now what that did was explode my channel that day That Marshawn Lynch video combined with all the other videos that I'd made previous which I will talk about Because I kind of set myself up for that. I'd kind of I Did set myself up for that day and and for someone to find that video and For me not to have any other reaction videos on the channel It would have been a completely lost opportunity But I knew that one of those videos was gonna go well eventually just one. That's all we need and it did and At that time I probably had about 20 other reaction videos in the library So they found that one they went to the next one they went to the next one and so within that month of 20 2018 I think I honestly got maybe six million views I really do think that in that month I equalled the amount of views that I got throughout the whole of 2020 So YouTube's like that man. YouTube's like that. It's it's it's not predictable but you can put yourself in positions to make the most of An influx of viewers and subscribers if that does happen to happen to you and your channel And that's what happened to me, but we're talking about 2020. So guys you can see it on the screen There it is in all its glory. I made in my first ever year of going full-time on YouTube 15,000 $180 and 10 cents from 6.3 million views now if we do click on On the money tab we can see that on average I'm gonna say look, there's this look this is times I put out of I put out at least one If not two videos every single day throughout 2020 yet You know at times I was making I'd be lucky to make $20 a day Throughout April I'd be lucky to make $30 a day throughout May I'd be lucky to make $40 a day and throughout July You know $50 a day and throughout September $80 a day and you know it goes up and down goes up and down depends on what type of content you're gonna post But throughout that middle period of the year right where I was locked down here in here in Christchurch And I've just realized something I don't actually need these headphones Not at all Jesus that's much better. So throughout throughout the year of 2020 I Was locked down in Christchurch the whole world was locked down I wasn't locked down, but I was in Christchurch, right? So I was making content that I was doing in my everyday life I wasn't putting I wasn't I wasn't listening to you. I wasn't listening to YouTube I wasn't listening to my YouTube audience when I probably should have but I did stick to myself I stuck true to myself and at the end of the day having Not sold out completely and just gone straight for the best players straight for the biggest players straight for the Biggest hits, you know what I mean just to get the views in Because at the end of the day with me and my reaction videos if I'm not feeling that video if I'm if I'm not doing it for the right reasons On that particular day, it's not gonna happen. So I'm so glad to say that yes We only made 50 we only made 15 and a half fifteen thousand one hundred and eighty dollars but the content that I produced to The content there that I created to produce that income was my content. It was true to myself and so I I really feel like 2021 I'm in a position to Continue to create the content that means the most to me But also also really start to look at the algorithm really start to look at my channel Look at the videos that are the most successful. Look at the ones that do pay the most and This time next year when I do show you how much YouTube just how much YouTube paid me throughout the year of 2021 I Want it to be I'm gonna I'm gonna make this You know, I'm gonna make this a goal I've got a subscriber goal. I won't say that But I do have a money goal and this is a money goal to Fund me in my life and and and the things that I do want to achieve throughout the year of 2021 And that would be 50,000 that would be $50,000 Which it actually put me above the tax-free threshold so I'd actually have to pay tax on that This 15,000 effectively I don't but can you imagine The youtubers such as Matt does fitness. I mean Matt does fitness put this number out there He showed absolutely every single person on his YouTube channel that he made 400,000 US dollars last year 400,000 now the first thing I think honestly the first thing I think is Matt. I Hope you paid your taxes. I really do I Hope you've got no enemies out there that want to you know ring up the IRA or whatever It's fucking called and and make sure you've paid your taxes because guys There's people out there earning millions of dollars Every year from from AdSense. Can you imagine if that number was no not a five figure number Not a six figure number, but a seven figure income number now This is income from from Google YouTube's owned by Google. I get paid by Google officially so effectively this video could probably be called How much did Google pay me throughout 2020 but we're gonna call it how much did YouTube pay me throughout 2020 my largest day of income Which is a complete outlier was 346 dollars now. That is from a live stream My second largest outlier which was in late December was 149 dollars Once again a live stream and my third largest outlier which was again in in December of 2020 Was videos that I'm publishing the top 100 series at least the ones that are monetized But also yet again another live stream. So moving into the future or moving into January. What did I do? I? Saw that trend. I saw that we were making more money in the month of December than I ever had before that year and The reason was is because I put myself in an environment where I could make a shitload of content I could get on live streams for hours on end. I could really interact with you guys. I could edit in A good mood, you know what I mean in a nice environment, which meant that I spent a little bit more time on my editing You know, I'm putting transitions in Things like that. I'm doing little zoom in parts. You know what I mean a bit of meme editing I'm not the best at it, but I'm trying So all I can hope is that you guys continue to enjoy my content. I hope you enjoyed this video We made fifteen thousand one hundred and eighty dollars on YouTube in 2020 and in 2021. I want to make 50k So thank you for being here and I'll see you in the next one Peace out guys