 If you're trying to only drink on special occasions, you still don't get it. Drinking is not a special occasion. Outstanding health is the special occasion all the time. Hello there, I'm James Swanick from the Alcohol Freedom Formula. There's some free stuff down below to help you get started on your alcohol freedom journey. I hear this all the time from people who are like, oh, I'm going to cut back during the week. I'll only drink on weekends. I'll just drink on special occasions like a wedding or the birth of my child or someone's birthday or an anniversary. And if you're doing that, well, first of all, let me commend you for not drinking during the week. However, you're undoing all of that fine work by then drinking on these special occasions. Here's the thing, drinking is a poison. Alcohol is a poison. So what you're effectively doing is saying to yourself, I'm going to celebrate by drinking poison. I'm going to celebrate by disrupting my sleep. I'm going to celebrate by being irritable and storing fat and feeling crappy and craving carbohydrates and eating more when ordinarily I would stop eating and dehydrating my skin and looking older than what nature intended me to look. So this special occasion thing is you're still thinking that alcohol is fun. You're still associating alcohol as a treat. You're still associating alcohol as something to savor and to hold up in such high esteem. Now I get it because society has tricked us into believing that attractively packaged poison is something that we should smile about and we should laugh about and we should have fun with because you see it all the time, right? People was like, oh, let's have a drink. Oh, shall we have a drink? Yeah. You want to have a drink? And the smiling assassins, they're smiling as they give you this poison. So if you are thinking, I'll just drink on special occasions, then you think still that alcohol is special. You still believe that alcohol is something to savor and to take in and to taste. Just on the taste thing, when you first had your first drink of alcohol, probably you were 12, 13, 14, maybe your father or mother let you have a drink. And what did you do? You took a sip of it and you went, oh, that tastes terrible. Right? That was your first reaction. And so that's how it naturally tastes to people when they first drink alcohol, only through cultural conditioning, only through society smiling the whole time and saying, here, have some beer, have this wine, have some champagne. Do we then acquire a taste for alcohol? And because all of society is saying to us, drink this attractively packaged poison, we just keep drinking this attractively packaged poison until we convince ourselves that we like the taste, until we convince ourselves that it makes us feel good. It doesn't make you feel good. It just doesn't keep you feeling bad. And then this temporary illusionary pleasure that you get from drinking is actually just the alcohol satisfying your alcohol withdrawal from the day before because alcohol is a toxin. It's a toxin. And when it leaves your body, now your body's like, now I want more. I want more toxins. It's a drug. And so you mistake this drink at the end of the day for like relief and ice cold beer at the end of the day. It's so nice. So this wine, just after a hard relaxing day just helps me or after a hard day rather, this wine helps me relax. No, all you're doing is getting rid of your craving, is getting rid of your alcohol withdrawal. It's temporary illusionary pleasure. And it keeps you stuck in this vicious cycle of drink, drink, drink, drink, drink, just so you don't feel bad. Just so you think that you feel a little better. So if you are thinking to yourself, I'll have it on special occasions, then you still don't get it. There is nothing special about alcohol. It has zero nutritional benefit to you. Zero, the World Health Organization says there is not one bit of alcohol that is good for you. Zero, zero kaput. And yet smiling assassins are all over the world smiling saying, have my attractively packaged poison, join us. And everyone is in on the ruse. So the special occasion is every single day of your life without standing health and clarity and focus and energy and great sleep and being a great role model for your children and having the body that nature intended you to have and having energy and focus and strategy and joy in your life. And you don't need anything to relieve you of your stress or anxiety because guess what? You don't have stress and anxiety because you're living an alcohol free life. And it is beautiful. The special occasion is every single day of your alcohol free life. Go ahead and like this video. Leave a comment down below. I would love to hear from you. Share it with someone who you think might benefit. Just a reminder, there's some free resources for you down below to get started on your alcohol free journey. I'll see you on the next one.