IBM City Beach Case Study





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Uploaded on Nov 15, 2010

Find out how City Beach implemented an award-winning eCommerce solution in under 100 days.

Surf and skate retailer City Beach set out to implement an online sales solution that would not only appeal to their tech savvy teen customers, but help expand their demographic and their customer base.

In just 100 days they had a site up and running that allowed them to:
• Gain deeper insights into their existing customer base.
• Run segmented promotions to reach new audiences.
• Get real-time feedback on what was working and what wasn't.
• Leverage social media to create a destination about more than shopping.

Over time, the site helped boost sales by over 200% and e-marketing return by 800%. In fact, the site has been such a success for City Beach that it won 'Best Use of Technology' at this year's Online Retail Industry Awards.


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