Todd Schick National TV Brand Voice Imaging Demo, Global Television Network, Canada





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Published on Jan 21, 2016

I was the National brand voice of the (Canwest) Global Television Network from February 2006 to February 2013.

This video is but a small sample of the work I did while there - I didn't have much on hand.

Missing here are promos for NCIS, Prison Break, The Good Wife, Family Guy...the list of stuff I did for Global is endless.

In hiring me, Canwest took a huge risk; I wasn't your average run-of-the-mill-one-trick-pony VO guy. I could actually speak "to" their viewers rather than "at" them - called breaking the Third Wall.

This was something that was (at the time) unheard of in National Television voice imaging circles.

They needed someone who not only had acting and broadcasting chops, but also someone who could voice for both TV and Radio; they bought huge blocks of time on radio stations across the country.

Also, my sound was decidedly young; a radical departure from the stalwart Voice of God which was - among others - Lee Marshall on their competing network, CTV.

Lee is no longer there now, they replaced him with a guy that sounds much younger; a testament to the brave move Global made back in 2006.

Looking back, it was a lot of fun, but I don't miss having to drive downtown everyday to work in a corporate environment. Working for myself at home is a lot less stressful and in many ways, more rewarding.

However, it's not often that someone can say that their voice was heard across the country - both Radio and TV in heavy rotation - for six years. I couldn't walk into a store in Canada without someone saying that my voice sounded familiar to them.

That was pretty cool.

I have to say, I honestly have never heard a National Television brand imaging voice similiar to mine with respect to range, acting ability and style.

At least, I've never heard an imaging voice sing on a promo....lol. Nowadays, network television stations tend to go with the one-trick-pony to keep everything consistent.

While I can understand the approach, I think it leaves both viewers and advertisers out in the cold with respect to variety and entertainment.

For instance, the current voice of CTV sounds (to me) like he's voicing a trailer for a horror movie on every script he voices.

Sure, it's consistent, but that doesn't mean his voice is interesting, engaging or otherwise entertaining.

Anyway, I hope you enjoy the demo and I welcome your comments.


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