 I'd like to welcome everyone and thank you for coming. This is how to make screencasts and explainers people love. And as I'm not kidding when I was saying that the people who want to know more about this, you are my people because that's kind of always how I've been with video. I am an audio guy. I do podcasts, I do voiceover work, but I've always kind of had this interest in video. I do video some for work and I'm getting more into this and this whole idea of explainers kind of came to me because I would do a lot of voiceover work and explainer video scripts come in all the time and I see some really really good ones and I see some that aren't so good. So I see these scripts I'm like I really kind of want to understand how this process works. I want to know how to get better at this so when my clients are bringing me stuff I can say hey have you considered you don't typically do that but the more value that I could add I thought this would be a good way to learn more about it. So I started studying how explainer videos work and when I got into it I was really surprised at how straightforward it is. There's a lot of mystery it seems like how do they make it do all that stuff it's so cool but it's really there's a formula for it and it's really once you know the formula this gets pretty easy so today that's what I want to focus on. I want to kind of get a lay of the land to kind of talk about what video is and why video itself is such an engaging form of content. I want to kind of lay out that framework that structure for how an explainer video works how you do the whole setup and then at the end kind of give you some resources some things to consider if you want to do this yourself or maybe even hire it out does that sound good. All right great then let's get started I always like to start with context and that's been a big theme for me this year context Simon Sinek start with why why you know why do we want to talk about videos why is video so engaging. I saw the statistic and I thought this was pretty amazing the state of video and the internet it was an article in Forbes I think it was last year the year before by 2021 this is according to Cisco 80% of the internet traffic will be video. I saw it and I was like no way there are not that many people on YouTube watching cat videos no no way Facebook maybe no but I started thinking about all the social media applications and then it really dawned on me Netflix Hulu HBO all the streaming services that are coming online that's feeding a lot of that but that's very telling because what that's saying is that video is a very engaging form of content it is very easy to get sucked into video because it speaks to your brain much more than just hearing something or just reading something it engages you in in two ways the other thing about video though the problem with it is it's really hard to get people's attention if you don't get their attention in the first five to ten seconds they're gone scrolling past next show me something that delights me so that's the that's the trick with video and so I want to I want to kind of lay that out for you that saying when you're going to be doing video content the one thing you have to understand is you've got to hook them fast all right so let's find out a little bit more about how video works so you can learn how to hook them fast and it has to do with how the brain works so let's find out I'm going to try to get to some as loud as I can you have the greatest product since sliced bread but you also have a problem not many people know what your product is or why they be interested in it how do you solve that explainer videos now we all know the value of explaining something but why your video is so popular for doing that well there are many reasons video is great for explaining things but one of the best is voiceover see research has found that presentations with words and images are 50% more effective when the words are communicated verbally rather than visually what explains this the dual channel hypothesis which says that the brain receives information through two channels our eyes and our ears why is this important well each channel has a limited capacity for comprehension meaning too much information coming into one channel can cause an overload interfering with comprehension but what if some of that information was directed instead to the other unused channel you no longer have information overload meaning better comprehension of your product now you're thinking that's really cool but what does that have to do with explainer videos well the thing with people these days is that they get bored quickly which is a real bummer because there are a lot of amazing things you want to explain to them about your product so the more information you can communicate to them in a short amount of time the better and this is where instead of someone's eyes having to juggle both pictures and words in visual form they focus on the pictures with their visual channel and the words through their auditory channel which means people will quickly understand your product before yeah that happens okay that was used by permission I did ask column five if I could show that and they agreed and I'm thankful for that does that make sense to you why that's so engaging is this dual something called the dual channel hypothesis there's really three components of that dual channel hypothesis the first thing is if you I don't know if you caught that is that we tend to take information in both from our ears and our eyes at least when we're talking about video the more senses you can incorporate into a message the more experiential it is for your your listener or your audience the more they're going to remember that the problem that you have when you're appealing to just one channel whether it's visual or auditory is that channel can become overwhelmed it's very easy to shove too much information in that pipe and they're like I can't take it that's why when you're bringing it in and multiple from multiple sources it's retained better and we'll talk a little bit more that about that in just a moment and finally the reason that this works is the way the brain kind of organizes and creates schemas or meanings and information is it takes all of those different sensory inputs and very quickly says this belongs with this this belongs with this and all of those neurons start firing together and the more senses you can engage in any kind of experience the more your mind holds on to it so this dual channel hypothesis kind of explains why we love video so much it's because it's so much more engaging our brain remembers it better and it holds on to it more so when you think about creating content you always want to think is there a way that I can bring video into this because it will help people remember more video and audio together are very very powerful any questions on that before I move on on dual channel hypothesis it's kind of geeky but it's cool no okay so let me give you a little more reason for the marketers out here why would we consider wanting to use video in our content mix I thought this was actually kind of amazing 90 percent of people say that they've used video to help make them make a purchasing decision I have I have I would much rather see a video than just read something I want to read it but I also want to see the video very very helpful including video on your landing page increases conversions by up to 80 percent now this may or may not be true because I've seen statistics that say it can be anywhere from 20 to 140 percent or higher I think it's going to depend on the use case but what I want you to know about that is including video on your landing page works a lot better than not including video on your landing page we really don't care about executives but the important thing to remember here is that if given a choice between just written content and a video people are going to skew more towards wanting to watch video but if you have both written content and video you get them both so always remember that video is going to be that thing that gives people an option to engage with you at a little deeper of a level and finally 80 percent of people remember seeing a video that they've watched in the last 30 days it's kind of a non-stat stat but if you think about it you remember the commercials I remember the commercials I see and maybe even the TV programs I see far better than the things I've read in the last 30 days so video is much more engaging so would we all agree that video yeah it's it's probably a good idea to at least be thinking about it we might want to consider doing some video with our WordPress site yes yes okay is lunch kicking in am I losing everyone okay so yes we all agree video works but we're here to talk about explainer videos does anybody have a good definition of what an explainer video is anyone want to take a guess before we get going oh okay we'll take one in the back I like it actually works pretty good it's a self descriptive title yeah and it does so in a very engaging way that makes it very understandable for people that's a perfect definition but there's not just it's not just explainer videos right there's not just one kind there's all kinds of explainer videos and we're going to talk about the different kinds first because I want you to see that the explainer video format that you choose is going to depend on what you want to achieve so let's take a little bit of time to watch another video another explainer video on explainer videos I get it it's meta so we can just see what kind of landscape we're working with here did you know that using video in your landing pages can increase conversion rates by as much as 80% videos keep customers on your page longer giving your marketing message more time to sink in thing is not all videos are created equal let me put it this way a marketing video is like the type of clothes you wear you can't wear the same outfit to go to a rock concert a job interview and your cousin's wedding right likewise animated explainer videos come in all sorts of styles each tailored to different audiences let's take a look at some of the most popular a screencast video is a simple low budget type of video that showcases how your product or service works they're more about education and branding but these work well for prospects who like to try before they buy cartoon style videos are all about storytelling your company is the hero who saves the day by solving your customer's problem they're usually pretty funny and are great for humanizing your brand and building trust the characters represent your various brand personas so it's important to know the gender age and interests of your target market if you're targeting end users small businesses or startups cartoon style videos are a great choice whiteboard animation is a super engaging technique because the content is created in front of the viewer's eyes these videos are great for explaining complex information in a straightforward way and ideal if you're marketing it solutions or computer software motion graphics offer an elegant and engaging style for businesses with a more serious profile like financial institutions you can even add some 3d animation to make the video more impressive now you have a better idea of what kind of video could work for your landing page to convert like crazy as for what to wear to your next pitch sorry we can't help you there used by permission by yang mem videos uh make sense 2d 3d animation whiteboards explain our uh screencast motion graphics for main kinds there's a lot of different kinds of explainer videos don't think you're ever limited to one format because all of these formats have evolved over the last five to ten years there's going to be something new something somebody's doing but the principles of the explainer video remain the same regardless of which format you're using so let's figure out how we're going to get started creating these explainer videos like i said context is really important to me it's something that i've really started to see the value of in the last year and when we go to make an explainer video context is important we have to know what we're trying to do what's the outcome we're looking for before we get going if you can't answer the question what am i doing what is the outcome i want and what problem i'm trying to solve for my customer you're going to get lost as you go through this if you know where you want to end up it's much easier to create the roadmap to get there so before you ever start before you get the animation software before you do anything else start figuring out what the outcome you want is spend some time doing that if you think i promise it will pay you back because that will be the through line that carries through on your whole project and quick aside so what problem are you trying to solve make sure the problem you're trying to solve is a problem your customer want solved i was in a session yesterday on freelance and matt kasner was talking about how he had done a powerpoint presentation fixed a powerpoint presentation for an executive who wrote this incredible testimonial for him said how great he was and how knowledgeable was and how and he told me you know there really wasn't a whole lot to it the problem was this lady had hired a few different companies to fix her problem none of them listened to her all she wanted done was something very simple that he went in and fixed that anyone with any knowledge of powerpoint could do and she loved it that was absolutely what she wanted but the problem was the other companies were trying to solve a problem she didn't want solved and she was mad at them so you may know the right thing to do but it isn't necessarily what the customer wants you to do sometimes you have to solve the problem that they want solved before you can educate them on the problem they need to solve so make sure that when you're before you start on an explainer video you're solving the problem that the customer wants solved again before we break out the animation software we need to know who our audience is demographics psychographics and avatars we all are familiar with demographics right that's what the government loves to collect information on demographics who people are how much they make where they live where they went to school all of that objective data that's collected about your life demographics objective what about psychographics that's the kind of a different term you may or may not have heard of does anyone know what psychographics are go ahead take a what's your when i was a mayor we hired a company when we were trying to develop some land of what kind of retail we would want that would fit in our area and so we looked at psychographics for the area right and it looks at will they buy from a hardware store what are they you know what are they looking what are my neighbors looking at what are their interests yeah what are their concerns their interests what are the what are they what are their problems what are the things that they deal with the psychographics how how people think how they live yeah industry it goes much deeper than just knowing that someone lives in a certain neighborhood and makes seventy five thousand dollars in household income and has a college education or not this answers the question of what kind of beer do they like to drink on Friday night and are they going to go to a bar to drink that are they going to go to the local convenience store and buy it right so psychographics goes a little deeper now if we really want to personalize this we use something called avatars i need my marketing people avatars anyone want to take a stab at it what an avatar is not the movie by james cameron exactly exactly it is a personification of your ideal customer it's a fictionalized version of who your product is perfect for all right and you're in in my case my my avatar is bill and bill has a college degree he has an undergrad but not a masters and he's been married for 13 years he has two kids and his wife is is janey and janey does not like bill hanging out with his best friend and the more you develop this backstory about your avatar the more and this avatar should reflect your customer the more you understand the demographic and psychographics and build your avatar around those the more you can create and this is where it gets cool you can create the characters for your cartoon explainer videos because the characters in your cartoon explainer videos are your avatars they're who the story is about because when your customers come to see that this they're going oh my gosh this is me how does this company know this is exactly what i'm dealing with that's why knowing your audience before you do an explainer video is critical to getting it right and the avatar becomes the main character that you rescue in your explainer video so that's the basics of now i think we're ready to start talking about explainer videos all that to get here the structure of an explainer video is actually very easy there's really only four things that you really in general have to keep your keep an eye on when you do an explainer video the first is your storyboard and script the next is your voiceover after that your music bed very important and finally the animation if you can pay attention to those four things if you can make sure that you address those four things you have the structure for an explainer video but just because you have the structure of a building right if you've ever watched a skyscraper go up i wanted to find like this see other all the framework is is on that picture in the background that doesn't tell you what the final room is going to look like but it does mean that whatever you build has a solid base around it so you can kind of move the pieces around inside of that you're going to have to have a storyboard of voiceover music and and animation for your explainer how you do that well we'll find out let's start with the script the script and storyboard we'll start start with the script there's two kinds of scripts that i want to talk about today and the first one i'm just going to kind of breeze through because it's less germane because wouldn't people think explainer videos a lot of times they think the animated ones that's what everybody loves right now but there's also something called a process overview and a process overview just really takes you through the process of trying to solve a problem we were talking about it mentioned screencast earlier screencasts are a great way to do a process overview explainer because a process overview explainer starts with the person's problem the example that i thought of just a second ago was my friend bill who's moonlighting at macy's to make a few extra dollars so he can send the kids to college but bill has a problem at macy's bill doesn't know how to use the software at work all right so bill has to learn how to use the p o s system at macy's while a process explainer would be a great way to do that because in a process explainer what we would do is it would say hi this is bill bill works at macy's and bill has a problem he doesn't know how to use it if you want to learn how to use the p o s software here's what you do to ring a customer up so i'm addressing the specific problem and i'm taking bill through in a screencast showing him what to click on to ring a customer out i'm solving a specific problem here is the process of using the software for solving that problem does that make sense so when you're doing screencasts using a process overview script would be a great way to do that the other way is problem solution and we've watched two explainer videos that are animation and both of those use this framework called problem solution it is a classic storyboard or excuse me classic explainer video script formula if you can do the problem solution script you can do so much marketing with it it doesn't just have to be explainer video so how does it work it uses something called spec sp ec don't take a picture yet let me get the rest of it up there you'll get it all okay a problem solution script starts off by stating the problem what's the problem that our person has and we provide the solution we explain how the solution works and we finish with a call to action so how does that look let's go back to our friend bill at macy's uh we'll use the the very cliche explainer video start hi this is bill and bill works at macy's bill has a problem bill doesn't know how to count change in the first five seconds i've introduced the problem bill doesn't know how to count change now there's something about the human mind and how it works it hates and loves a mystery i've opened a loop it's a cognitive loop that when you open a cognitive loop by asking a question the mind wants to answer it what time is it oh because you answered my question thank you it creates engagement but you want to do that remember at the beginning when i say you have five to ten seconds to hook somebody right there the problem is the hook he has a problem i work at macy's and i don't know how to count change okay so that's how we get that then we provide the solution bill's boss tells him he needs to go to the change academy okay the solution is the change academy so now we spend about the next 30 to 60 30 to 60 seconds talking about just meant we do the solution and explaining how it works bill walks into the change academy he goes to here and here and the change academy shows him how to subtract from 100 bill does 100 minus 78 100 minus 50 and they explain how i go into the change academy and how the change academy works and then oh bill is so happy now because now he works at macy's and he can count back change to customers but no one uses cash anymore so it doesn't work but you know what i'm saying this is kind of we explain the whole process out and at the end we always end with a call to action the reason you end with a call to action is the customer or the viewer has to know what to do next if you don't tell them what happens next they go that was nice it was funny usually the call to action would be go to blah blah blah blah and slash login to sign up today or call this number and sign up today if you listen to any commercial especially local tv that when they end with the telephone number or especially radio ads that's what they do they end with a call to action all persuasion is with a call to action so that formula right there is a classic explainer video cartoon script i have a problem here's the solution here's how the solution works now do this and what that does is that creates a nice little storyline in which a character faces an obstacle overcomes the obstacle and then becomes you're actually your product is the hero who helps them get the result that they want out of life make sense okay cool storyboarding i didn't use to believe not waterboarding storyboarding i didn't use to believe in because i think i just know what i want to do but the storyboard is really an essential element to creating anything where there's visual elements this is a classic kind of storyboard setup you usually have a timeline in one column what your audio is going to have your audio is typically going to be your script your special effects in your music instructions for what you want to have happen the video will usually have pictures and if you've ever we've ever watched behind disney scenes or pics are and they show the storyboards we all know what this kind of idea is and that's just a classic example but you don't have to do it like that that's just one way to do it has anyone heard of the company videos there's a company called videos viddyoze.com they do some incredible motion graphics for intros and outros logos and that kind of thing this is kind of how they do it they do a list storyboard here's generally how i want this to flow so they create a flow we're going to do an entry then i'm going to show my first piece footage then i'm going to do a transition i'm going to show my second piece of footage and they create a list and after they have their list and they say okay let's put some boxes around these list items okay and then what we're going to say under there and then they kind of fill that in so that's kind of their technique i think that's kind of an interesting way to do it if you don't like the table form i'm not a big excel person so i kind of like this too this for me list make boxes what goes in the boxes what am i going to say that seems pretty straightforward the most important thing is that everybody agrees that this is how the production is going to go that's the important thing that you have to have about the storyboard the storyboard becomes the central document that governs how we're going to move forward in the creative process it's a living document it can change but it doesn't change unless we all agree it changes and that's what storyboarding is all about it's working out those differences in the script but do storyboard your process write your script and then work that in with the storyboard voiceover voiceover is one of my favorite parts just simply because i'm biased do the voiceover before the animation if you want to make life horrible on a voiceover artist tell them i've created the video it's 30 seconds you need to do a 30 second voiceover and then provide them with a 780 word script to fit in 30 seconds it's not going to happen and then they come back and say can you cut out this part or can you re-record that do your voiceover part for that just makes life so much easier it's a little bit easier to adjust the video to the voiceover in my opinion match the tone with the intent did you catch in those explainer videos kind of the the tone was a friendly upbeat tone that's because they're wanting to create good will in the script so you don't want to do a voiceover script that doesn't match for example we wouldn't do does everyone remember is it who this the humane society or aspca the sarah mcgloughlin eyes of an angel thing where the sad puppy dog eyes and you're like oh my gosh i want to buy this puppy i got to rescue them well think about that that upbeat voiceover with that commercial millions of puppies die every year and you can help it doesn't go you know there's a reason so you just want to make sure that the voiceover if you are doing something more serious more of a psa type of thing make sure that you give instruction to your voiceover artist that hey this is a serious read it's psa we need something that's that's very dramatic and heavy or we want something upbeat and friendly and conversational and finally don't be afraid to hire it out i know you've all the worst thing that a business owner can do is think that they need to be the face and voice of their business it's sometimes it that is true but if you do not have a face for video or a voice for audio it's okay to have a professional come in and do it i think of some of the radio commercials for like remodeling companies and you get the and i'm sorry that old crusty guy call my company we do great work we come highly recommend i don't want to call them gosh dang i don't even want to hang out with that guy you know fine if you can't do it it's okay vio is actually really pretty inexpensive so find the voice that really captures the mood and that you're trying to create it's very important so make sure that if you own the business and you don't think you can pull it off or you don't have the equipment to pull it off don't do it hire it out i'm trust me your customers will thank you for it and you'll be happier with the end result and finally um this is one i think rob you've told me this before people will forgive bad video before they will forgive bad audio bad audio in a video makes you not want to watch the video bad video you're like i'll tolerate it as long as i can hear what's going on so make sure that you get your audio right music i'll get on my soapbox here just really quickly on this point respect the intellectual property of other people don't steal your music make sure you have rights to it i'm not an attorney consult your attorney before you use your music but just make sure that you have the rights to use that music especially if it's going to out commercially don't steal choose music just like the voiceover choose music that reflects the tone that you want to set typically in an explainer video it's going to be a happy upbeat tone you're wanting to create good feelings about your company and goodwill choose the music that reflects that and finally make sure that your music complements your vo if you have chosen a voiceover artist who has a very high soprano type of voice don't choose music that's flutes and piccolo's right makes sense i mean there's things that audio engineers can do to compensate for that but for the average do it yourself just try to make sure that your music isn't overriding what your voiceover artist is saying or writing in the same frequency so it's hard for the listener to hear all right just give you other sites to go to whether i mean like the pictures they told us there are sites to go to there's for free not so much um when you're dealing with video are you wanting to are you looking for free or are you looking for paid services just that are royalty free yes there are okay fair enough um audio blocks is a big one for music audio blocks uh audio a blocks yeah um you can i probably wouldn't work if you were going to do something for your business youtube has a a public domain library that you can use for your youtube videos i don't know what the commercial if there's any commercial restrictions on those i don't think there is i have reference i have a sheet it's not up but it'll be on the web my website on monday i'll have all my references and resources lined up for for that absolutely but i want to kind of take a little bit to show you how important music is now this what i've done is i've taken music that is explainer video that you typically hear in an explainer video and i've just put two pictures with it and what i want you to watch this and i want you to just kind of within yourself go what's the emotional response that i'm having based based on this music that is the music impacting me emotionally not that we animation do we go did i skip it there we go i think i'll probably have to go back and manually start it anyone have any feedback yeah so did the music impact how you were feeling like when a different song came on did it delicit kind of a different feeling to watch this child these children growing up or that child growing right oh that's perfect thank you that's excellent feedback anyone else want to add yeah for me the very first one played more happy more of a happy tone gable and then kind of went into that second tone to me was more of a if it was a little bit lower would have just been more of a monotone background to me the second first one was playful a beat and the whole thing like she said but the next one kind of was more of a monotone it was just a little bit wider background it didn't it didn't excite me but it didn't make me feel sad just have a more of a monotone mid non offensive just very okay yeah that's awesome yeah for me the first one was kind of like well we're on an adventure run adventure and then then the second one was very nostalgic it's like oh maybe this is in the past yeah i know exactly what you're talking about when that second one comes up and that music comes on you're like oh you know you want to go run towards that little girl toddling right so hands over here anyone want to jump in no yeah go ahead in both of my i wanted the people to start moving because the music was maybe they'll eventually start moving i don't know it was just interesting okay that's that's interesting here's the interesting thing okay first of all i picked the songs before i even found the pictures all right i just put the music together and then i was like what goes up puppies and kids emotional appeal so i'm like okay i'll just throw some kids in the only things that were different in any of that the only changes that were happening the songs were changing and the camera was panning and zooming okay i wasn't trying to create any kind of an emotional appeal to any of you i did not know what you were going to say or how this was going to impact but i wanted to hear how the music impacted you emotionally because i wanted to make the point that music is emotion in an explainer video so when you pick your music be very cognizant of the emotion that it creates in you because it's going to affect different people differently and it's very it's good i'm glad that a lot of people said it was fun it was upbeat and adventure because that's kind of what i thought too but if i had picked can you imagine now we go back to that one with the dogs and the crates and their broken windows and children and the sad music with that how much does the story change you become it's much different i probably should have done that for this but do you see the impact and why the choice of music is so important finally animation and i left animation last for a reason because there are a million different websites out there that will teach you how to do explainer video damnation maybe you'll say that when you're halfway through animation and that's not what this is about what people really don't talk about is how do you what is the process that you need to go through to have this happen and that's what i really wanted today to be about not to teach you how to move things on a screen and how to create motion with a piece of software there's millions of sites that will help teach you that if you want to do this on your own why i put this up this is a company called raw shorts and they have everything from a zero start for free to 59 dollars for zero dollars you'll probably able to to go in there and play with it you won't be able to publish anything but you'll get an idea for how it works the interface is kind of a mash up between camtasia and and powerpoint you've got your scenes over here you've got your timeline slider with your main work desktop area and your elements over on the right you just move things around drop them in and it does a lot of the work for you they have a template system it's not difficult but it does take some effort to learn it's a piece of software so you are going to have to learn maybe there's an explainer video that shows you how to do it another one pautune very popular entry-level program again zero to ninety nine dollars a month pautune is a little bit different it'll do corporate animations social media it will do presentations infographics and explainer videos again what i would recommend that if you just want to play with these start with the free program go in there and play around even things like go animate video scribe they have free trials i would just say they're limited trials so if you want to learn it commit to that whole trial time of really getting to know that software to decide if you want to learn it same similar setup slides on the left work area elements on the right all pretty much the same animation the animation piece of this is it's especially when you're dealing with pre-made systems it's it's half art half guest but they've actually done a lot of the hard work for you if you're going to do it yourself this is probably the route i would go as a site like this here's some of these resources i'll go ahead and put those up there for you and we can't forget these camtasia screenflow and captivate those are all screen capture programs love camtasia screen flow is also great i have not worked with cap captivate powerpoint presi does anyone know and maybe you do realize how great powerpoint is for creating uh motion and animation is really getting a lot better they are really improving the product so it's if you have powerpoint go ahead and use it camtasia can be yes all it appears as a tool bar on powerpoint yes integrate powerpoint and camtasia and yeah you are right and camtasia also does have some of the animations in that in camtasia nine so yes that is the buzz plugin to powerpoint you're right oh sure animation software there we go let me know when you've got it good it got it okay good get it got a good okay so let's should you do it yourself or should you hire it out anyone i'll defer to my expert anyone care to guess would it cost to have an explainer video made a two-minute explainer video any guesses 350 3000 oh it depends i had one thing but it was a pound tune and it was voiceover by somebody else you know it was powerful so it worked out well for you pound tune had an excellent start right on the back but and then jib jab you can i've done some stuff with jib jab they have you can do it once a year for free for your christmas oh yes with those little faces on the character okay so so two you've done 250 you've done 250 and we've heard 3000 i've seen it yeah two any 250 tends to be kind of on the on the bottom end 20 000 is not unheard of for a big brand this depends if you want to take this on yourself or if you want to find someone to do it so some things to consider if you're going to do it yourself cost definitely is going to cost you less if you do it yourself and you have total control over the project you pick all of the elements you decide on the script you decide on the voiceover and the music and the animation on the downside of that it's going to take you some time it's going to take a lot of effort and you're going to have to develop some skills now those sites that do it yourself sites do make it a lot easier you don't have to do so much it's not like it used to be but if you do it yourself you're going to have a few obstacles to overcome now should you hire it out maybe downside on that are the positives on that excuse me you're going to get great quality because you're going to be dealing with a company that does this that's their product and you're going to get originality they aren't limited by templates that you do on the that you have on the do it yourself sites you have more originality they can customize it to what you want on the downside the biggest downside to hiring it out and hiring an explainer video company to make one for you is the cost but here's what i want to encourage you and especially i there's a few business owners and i know you'll appreciate that what is the return on the investment of the video if your if your adoption rates if you are capturing customers and creating customers from that and you can show the analytics that say that yes we spent five thousand dollars on this but we can prove that the customers coming into our funnel who eventually purchased have created forty thousand dollars more for us how expensive was that explainer video it's free you made a lot of money from having someone make a cartoon for you so don't let price be necessarily the determining factor factor make sure you're looking at the return on what you're paying for what you're getting creative control if you're hiring a company out they're going to have their opinions on things and you may not get everything you want if you're a little bit of a control freak that may be an issue for you i'm sorry micromanager that may be a little bit of an issue for you and involvement you're still going to have to be involved you can't just say here you go i'm out you're going to need to be involved in the process if you're going to get what you want so that's some things to consider i'm about up out of time so let's have a couple minutes of question we've got about five minutes worth of questions if you guys have anything more than happy to answer anything for you talk a little bit about integrating videos once you're produced into a WordPress site for instance a toyed around just making a youtube video and then dropping it into videos is there a better way to get that video it really depends on the amount of controls that you want to have i love youtube as a way of doing that because your video lives not only in line in your site but you also have the seo value and the largest video search engine in the world largest search engine in the world youtube to work with but sometimes you want to control the content you don't want everyone to see it maybe it's a membership area maybe vimeo or some kind of private hosting is a better solution for you um but for me it's just embedding the video is probably the best way that i've come to do it is anyone else have a different opinion anyone who's like really good at this kind of stuff for seo and that kind of thing okay other questions red logic your company no you click on your wckc site you go through that logic is that right oh my gosh no it is not my company it's rob is right after me okay this is this is the session where we answer questions about about the agenda hurts it bad links this is the problem this is customer service for wordpress cans of city i'm just kidding i'm sorry that's fine to bring it up yeah so my question is when you talk about justifying the amount of money that you put towards the explainer video is five thousand dollars to if we're not selling a product and it's a service that kind of thing is it something that you're kind of doing an ab test in regards to sites to say somebody watches this video once they click that they're going to do a different landing page so you can see if i can convert on the wordpress site looking at how are you being able to track other than google analytics says that yes they visited and they saw this video just because they saw the video it doesn't mean that they took a hundred percent action oh you're talking about the the trail for the funnel yeah the trail itself not this okay i'll be honest that's not really my area of expertise but yes that's pretty much what you would have to do is just the the analytics software would have to kind of tell you where your customer starts in your funnel and then how far they're going are they abandoning it are they watching all of the video on the next page and how far each step they're going through in the process they're going deeper into the buying the purchasing funnel and then second question is if how hard is it to after you produce the majority of i mean you produce one of those contents you want to change it up for like a different service but the majority of the beginning is going to be the same obviously in sending it to the same company are you doing yourself the last part of the animation to change that last little bit for a different service it's pretty easy to change like how hard is it for a voiceover person to change that tailor that it's it's typically in that in that length like if i'm doing a vo i can go in and rerecord the whole thing record a new one faster than i can go in and try to get my voice to sound exactly like it did at that day at that time and yeah it's much easier just to record a new via a new voiceover for it yeah explain it to you as myself and the voiceover stuff is the thing i struggle with um what where we're going to find good voiceover especially i've worked with uh business women so i like women's voices and uh what's what's the price range that you expect okay depends on what you want to do and what you're looking for um gosh i hate saying this but uh you can get a pretty good result off of fiverr fiverr is actually becoming a much better freelance site here's my good thing anytime you're shopping for voiceovers to artists and this is i think is the thing that you that is best have a portion of your script have them record it for you give them a portion of the script and ask as part of the bid i want you to record part of this so i can hear what you sound like and that's going to work out a lot of things number one it's going to tell you do they know how to do the read number two it's going to give you maybe an interpretation of the script that you didn't think of and number three it's going to tell you how good the quality of their equipment is because there's a lot of people out there who are just recording into their iphone and calling hey i'm a voiceover artist and here's my oh hold on i got a call i'll give you the rest of this in a minute say you know you ask for a sample and if you're if you believe me if you're a freelancer looking for work especially if you're talking fiverr up work you're not going to have a problem saying you know what yeah sure i'll give you a 30 second demo along with my bid that's would probably how i would handle it which fiverr f-i-v-e-r-r it's going to be hit and miss though it's it's becoming a much better freelance site they're they've changed it it is everything isn't just five dollars anymore are there any other sites that you recommend fiverr and up work are two of the big ones some of them like i don't think raw shorts is doing it anymore but raw shorts used to have a marketplace that here's yeah you're going to a couple of things number one if you're doing a small project they're going to be you're going to get great quality probably going to get much much better quality you're also going to pay a lot more for it probably um and that's all i'm going to say thank you any resources for screencaps screencaps i cantasia i love for yeah just doing that and even your own mic cantasia is a great one to use on your own this is really for websites but um what i find with my clients a lot of times it's high-tech stuff so i want to explain something you know it's like how do you do this it's like 10 steps or five steps it's so much easier to just turn on screencast or screen capture talk over it and do one take you're not going to publish it anywhere but absolutely it solves the problem absolutely in 30 seconds and you want to take me along why dual channel hypothesis right there okay i am out of time i will be more than happy to stay afterwards thank you all you have been a wonderful group i appreciate it thank you so much