 Asos wants to be the number one fashion destination for 20-somethings around the world. We don't have shops, people know about Asos from the internet. We have one minute where that digital platform is out, we're not serving our customers. Because Asos offers such a wide variety of products, 87,000 at any one time with 5,000 new ones added each week, we've invested heavily in their recommendations platform we need to help our 18 million active customers discover the things they love. We really like Cosmos DB as a fully managed database service. Cosmos DB is used as the model store, the gateway from the offline to the online data science worlds. It allows us to distribute the data models to be near the services wherever in the world they're deployed. We like the immediate elasticity so we can store data models of any size. We like the very low latency for random reads. During peak sales periods, we need extra compute power to cope with customer demand and manage our large data sets. On Black Friday 2017, Asos services backed by SQL Azure and Azure Cosmos DB processed 750,000 orders. The product API served more than a billion requests over Black Friday through Cyber Monday, bursting up to five and a half thousand requests a second with an average response time of 39 milliseconds. We had literally no problem throughout the entire weekend. Azure has delivered as a rock solid platform to create an ever more compelling consumer experience.