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Published on Jul 31, 2012
Client: EAS/ Enterprise Estonia Creative Agency: Der Tank Post production: Contrast Eye
The Nordic influence. Estonians are rational and prudent.
Estonians live in a Nordic country. This means pristine nature and pure wilderness, as well as periods of white nights or limited daylight. It is the climate that has given us our strict discipline: clear shapes and quality both in thinking and actions. It is also about being introvert and stressed because of painfully long winters and short summers. For the same reason we care about sustainable development and are concerned about the future.