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Published on Jul 17, 2012
To express the character embodied by Mazda's KODO models, the design team is introducing a new color called "Soul Red." Thanks to an innovative paint process recently developed by Mazda, the team is able capture both the deepness and vividness of the envisioned color.
Deep: high in saturation and low in brightness. Vivid: very high in chroma. The result: a strong or clear impression on the senses.
Says chief designer Akira Tamatani, "The car's form manages to convey both a dignified tension and suppleness at the same time, and Soul Red is brilliantly vivid with a deep luster. It's the way these two elements complement each other which produces the charm of the new Mazda6."