 We should recognize that there are many different paths to accessibility and transparent dialogue, a strategic plan, and just starting to act on that plan and allowing disabled consumers and others to be able to have a voice in the conversation in a way that they can be a part of that movement forward. When I talk about accessibility for marketers, I always stress that it's really important to step outside of your own lived experience when you create content because your audience doesn't necessarily look like you or act like you or live like you.