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Published on Jun 28, 2010
IVCA gold award-winning production company, Square Zero is proud to announce that it has used its expertise in live hologram production for Saatchi & Saatchi's Nothing is Impossible New Directors' Showcase 2010, celebrating the event's 20th year at Cannes Lions Festival.
Square Zero created live holograms to present proceedings at the event -- which has become one of the most popular events during the Cannes Lions Festival. Re-created in holographic form were Richard Myers, who is Saatchi & Saatchi's Creative Director for Global Culture, and the late Paul Arden, former Executive Creative Director of Saatchi & Saatchi London, who introduced the first ever New Directors' Showcase back in 1991. Despite sadly passing away in 2008, Square Zero has now enabled him to present again two years later.
Square Zero used cutting-edge technology and Musion® Systems projection to create the holograms for the showcase. The project's director was Najma Bhatti, an award-winning director at SquareZero whose previous projects at the company include the holographic CGI recreation of Abba for the Abba World Exhibition. She is director and art director at Square Zero, leading the team on animation projects, stereoscopic 3D and auto stereoscopic, holographic content, music videos and commercials.