 Welcome back to JSA TV, the newsroom for tech, telecom and data center professionals. I'm Buffy Harakitas and we are coming to you live from Channel Partners 2023 in fabulous Las Vegas. And joining me today is our very special friend here. His name is David Simonson and he is the National Account Executive of Partner Solutions for none other than T-Mobile for Business and David I have to say thank you so much for this T-Mobile exclusive pink Vegas hat. I mean pink is my favorite color so when I saw that you guys were giving these out I had to grab one and represent T-Mobile for this interview so thank you so much. Oh thank you we love to paint the town magenta. Yes paint a paint a magenta absolutely and you guys have such a presence here on the floor at Channel Partners Expo for sure you can't miss it it's pink magenta and there's a 5g magenta experience which I had the privilege and opportunity to take but why don't you tell viewers a little bit more about the 5g magenta experience that you have here at Channel Partners Expo. Absolutely what we've done with our investment into building our 5g network is really made us the industry leader right now when you look at third-party reviews right from UMA, Ucla they all say that we are by far the fastest 5g network out there so we are getting the word out about it now what our 5g experience really does is give an immersive experience for our partners that are here this week to really understand how that network is going to benefit them in the best way possible so it's been really awesome to be able to bring everybody in show them the value of what the T-Mobile network can bring and we've really had a great response to it this week with how much excitement has been drawn by all of the the keynote that we led with Paul Spenser and then being a title sponsor it's been amazing. It has been amazing and I would you know like I said I did have the opportunity to take the 5g tour and everything that you guys are doing is amazing here to support the partners in Las Vegas and across the country so why don't you tell us a little bit more about what you're doing to support Channel Partners. Yes we have come a long way as our partner program what we are doing now is evolving it in a way where we can get better benefits through a power-up program right all partners are eligible now to get better benefits just by selling T-Mobile we're also giving them the best network and just great offerings out there to make it very simple to do business with their customers so but we've also are developing more support teams for back-end support to make sure that all ordering and everything is seamless and done correctly. That's important for sure especially with these partners they're very demanding but you have your direct sale sales team as well how are they interacting with the partners and how is that going? Yeah we've had so that's been a challenge for us historically is we've been a company I think one of our VPs of our government side said yesterday we thought we could do everything ourselves and the reality is the way that technology is involved today that's not the case and we know that we need to leverage partners now so what we wanted to do is bring those senior leaders in here to this conference be able to show all of our partners that they're bought in on partners too right so because that's been the challenge is partner solutions folks we're always for partners at T-Mobile but we need to get everybody embracing it and now that's what's happening so it's been helping us get huge momentum right now and how we can drive our relationships further. So T-Mobile all in on partnerships and if you're still here at Town of Partners be sure to check out the Magenta 5G experience you'll be glad you did but if you're not and you're tuning in from home can you tell them where viewers can go to learn more? Yes yes if you want to learn more about our partner program it's businesspartners at T-Mobile.com and then you can always go to our T-Mobile.com slash business as well too find us look for a T-Mobile for business on LinkedIn as well and yeah lots of great resources on there so David it's been such a pleasure speaking with you today and thank you so much for the pink hat yeah Magenta hat and the 5G Magenta experience it's definitely one of a kind not to be missed and it's been a pleasure speaking with you so thank you again and thank you viewers for tuning in to another episode of Channel Partners 2023 from Las Vegas happy networking