 I want to talk about when to use paid social media, okay? It's really simple. First thing you got to do is you got to save up a budget and make sure you have about, I would say, three to 750 bucks at least if you're just now starting with paid social. The goal of paid social is very simple. We're targeting an audience. We are reaching that audience with a specific message in hopes that they take a specific action. You guys may have heard quite a bit about lead development through social media, etc. Social media is a very incredible way to generate leads for your business. You don't have to have a professional company manage your paid social media. Sometimes I would recommend that just because your cost per lead can be very much lower with a professional company because they know what they're doing and they do it all across the country. But it doesn't mean that you need a professional company to put, you know, $500 in the coin slot and see how many leads you get. I would just say when you're ready to handle the lead volume and you understand the basics of how to generate leads through social media, that's when you're ready to put some money into social media and get your lead flow moving. I would highly recommend though contacting a professional like SecureAge of Marketing to help you with your social media. But if you want to do it yourself, there's no reason you can't try.