 Hi everybody, I'm just trying to upload a video in the right one to show you later. So, good one. Thank you for showing your time with me today. It's a pleasure to be here. I, as you said, I did my bachelor here. I did my scholarship. I did my PhD in social communication. And then, then I left. And then I left for two things. For love, because there were not many opportunities here. And then I was also, I will explain that later to you today, but the thing is that when I was doing my PhD, and this is something I just called later, nobody explaining many things that have been very useful to me. And I find that it's a pity that I'm not going to be very honest today. I mean, I'm invited by the university, but I'm going to say things about the universities. Because I think it's necessary that even if the people won't let the university realize that they need to do things in a different way to make you in the right track. So you handle your careers, you handle the most of your skills. So I'm going to say things that also to you, because you're making it wrong. You're going to need a counter or something in your position. So, yeah, I'm going to say many things. I don't bring solutions. I bring questions. Hopefully today you'll need at least two hours with many questions that will make your life a bit more difficult. But that's the point. The point is that if you don't make yourself the right questions at the right time, then it's going to be worse. The reality is here. I'm late. So before we go on to all that, at the same time I want to tell you I have just three of those lights. I want to prepare more because I'm lazy because I want you to talk also. I don't want this just to be like that. I deliver it here. And then me, and that's it. I really want to hear from you. I want your questions. This is two hours. Otherwise it has no value. If I just come here, explain my life, how great it is, how well I'm doing now since I'm a man. What is it for? It's not used. But I want to hear your questions. While I actually use myself for what I do, think questions. Think what you want to know about what is coming, what's the future, how can you deal with the future. So, here's where I work. This is the European Broadcasting Union. The European Broadcasting Union, or EVU, is a professional association of public service broadcasters. What we do is supporting their interests, defending their interests, so basically we are a loving group and we develop activities that I will show you in the video. And actually it's a very nice place to work. It's a company with 16 years of history and a very international, a lot of forms of, and we do activities in terms of development, of research, of training, of people working in the public television. So it's a nice place to work with to me. We have 73 members. It's a professional association. So we have 73 members from 56 countries. So in my day-to-day I talk with people from 6, 7, 8 countries in the phone or in the email. It's very international. Our members of public service television and radio provide all these services like 850 channels, more than 1,000 radio stations, in 122 languages with a potential audience of more than a million European citizens. So it's a quite good place to work. And this is just for you to have an idea of the international perspective I have. I'm lucky enough to have worked in this company. We've been down in New York City, where we have members. And now I'm going to show you a short video of what we do because it's easy to understand. By the way, yes, we have the ones that do the Eurovision sometimes. But I have nothing to do with that. So let's jump to the video. Nice. 73 countries join forces to create the European Broadcasting Union. Today we're the most influential Broadcasting Union in the world with members in 56 countries across Europe and beyond. Together our members operate 100 TV channels and radio stations, reaching over 1 billion people in over 120 languages. With a multilingual staff from over 40 countries, we offer first-class media services and we create communities to share experience, best practice and knowledge. We help set industry standards in areas like HCTV and digital radio, develop innovative solutions to transform the way we broadcast. And we are the voice of public service media. We defend the public interest by campaigning to strengthen and support public service media, to allow our members to inform, educate and entertain audiences around the world. Our guest has come up breaking news stories 24 hours a day and our special effects team makes sure journalists can report live from where the news is happening. We exchange and transit over 3,300 comforts each year from classical to opera and off of wide exposure to rock, pop, dance, folk and world music. And we provide a comprehensive sports service from negotiating rights for around 150 events every year to provide it comes broadcasting services. Our fiber-optic and satellite network is the largest of its kind, connecting broadcasters across the globe. 100,000 hours of variety views and sports coverage every year. And we also produce the biggest live entertainment show in the world, united 200 million people every day. The Eurovision Song Contest. For 60 years we grew our members and audiences closer together, making public service media indispensable. So this is my work. And as I said before, it's a quite nice place to be. Because as you see, we do plenty of things. We do plenty of things from development to lobbying in Brussels, helping our members to develop content, making possible that the content reaches the houses, all these kind of things. And what is that I do? Well, I'm the head of the research department, and I was hired four years ago. I didn't have a previous market experience, I was just working at the university. But there was this position to apply. And when I was hired, they told me something. They told me, well, we just hired an entire department. We wanted to create something new. And then something quite interesting. They told me, listen, this is the university. We are interested in the truth. We will not always communicate all the truth. And what I'm saying is, is because you are not to face that, if you do research outside the university, it's something you need to get used to. So basically, one minute to summarize what was my talk. So we have an idea of what I need and how I have reached this position and what was in between and what were the decisions I took. So I started on the research communication here in the UPS. I graduated in 2001. We were a scholarship from the original government. We were doing a PhD. The scholarship was for four years. It took eight years to do a PhD. I did my master thesis in four years. It's not that I was lazy. I was doing a bunch of things like teaching, working for professors, all these kinds of things. Of course, it took me a lot, and I learned a lot, but I also wasted a lot of time somehow. At that time, it wasn't very useful or very, very useful for people here in Barcelona to go abroad to new stages, research stages in universities. But I wanted to see them for half a year in 2004 because my PhD wasn't comparing national public policies for deploying digital diversity and religion. And I compared students in Spain so I wanted to see them. I was there for half a year and that opened my mind. You are not from Spain. So I don't know if you are suffering the reverse process. But certainly, I don't know at this point which I have lost a bit of contact with the university, but certainly in 2004 when I left I experienced here meeting certain professors, seeing certain attitudes towards research really opened my mind. I got in love with a German, I want to see him when I go with a German business, but then I came back and I couldn't stay anymore because I didn't fit anymore. I changed. I didn't fit. I was annoying my colleagues with questions. Why don't we do this? And yeah, the person I love was in Germany so I left in Germany. I reached a great number of professors. I would come from time to time to do the teaching I had to do. They were nice enough to concentrate on teaching. And then for four years I presented my PhD in 2009. I was still in Germany and I already have something to say. Especially if you come from social science, how many of you are from social science? It's not very hard. People say, so what did you do? How many engineers? It's a bit easier for you. There are things that can be solved next morning. Things are connected to their knowledge so it's a bit easier. But in many cases they will see that the real world is not moving the same path in the same direction that you are. And you need to readjust that kind of thing. So when I was finishing my PhD I was starting to think so what am I going to do next? Because at the university they can offer me a job. I want to come back to Spain obviously. So Marie Curie fellowships. Do you know them? Good thing. Very difficult. I will talk about that later. I applied twice. First time was rejected. Second time I was rejected. Again I'm reading the report they give to you. So they haven't read my application because the report is saying things that don't match with the application. Like we have talked about these days I have. So I open a procedure to have my application be reviewed again and then I got the money. So I brought 170,000 euros for two years to do my research in Germany because I was already living there. I didn't declare I was there but I was going to have some of the mercury there. So that's also important to know in case I would talk about that later. But I already had an agreement with the Institute there the Hans Gravel Institute which is the most important research institute in the Middle East and Germany and I was there for two years. But already by the end of the first year I realized I couldn't keep it because again money at the university everybody is very happy to welcome me to bring you all money as I did and it was very nice to work there for two years. But then by the end of the first year I really was very anxious because I was thinking what is next. So I didn't know. I think it's not close enough. I delivered a report and I was in the report. I could come back to Spain I got six months in a session at the Ramon University they wanted me to be the head of research they offered me the moment to send the contract by the way in all these negotiations there was no contract everything was verbal whatsoever I was trying to convince my wife we had already okay let's go back to Barcelona I have to tell her a reason the crisis and all these things but yeah let's go back to Barcelona there was no contract yes and then she started to make the questions all these working hours all these kind of things and after shaking hands with the leader of the faculty at the time and after having this kind of personal agreement okay they would take this job then they sent these questions I invested four hours and wrote an email because I knew they would like these questions and I knew to sound demanding okay because you don't fit in this company you have been traveling around you are like a European party officer or is this thing about asking for holidays or is this thing about asking for anything you know someone would have been here he was out the days his wife was in the hospital of course I tried to solve the situation because I really wanted to go back to Barcelona I was missing my friends so I tried to oh at least I'm sorry they wanted to meet me and they told me okay let's talk about it this was a Friday let's talk about it and then during the weekend I realized this is a trap for moms they have been telling me that they wanted something but they don't realize that they were one but they are telling me they are not really and the first thing they tell me is that because I'm making questions I don't fit the culture of the company because they tell me here you come to work as many hours as necessary by the way it was a 50 hours contract so I asked at least I paid all my social security as you know for my pension and really I told them I'm willing to take the contract like this this means you have to pay less costs for you but I want to no way so in the contract one day when the man called me back and after taking with my parents with my friends and myself basically I told him you know what you are right I don't fit in the company because he had told me all these are the questions of the general one I said you know you have been very applied and for you the fact that having a family it's a problem I really don't want to work for you but then I was still unemployed and again but like you know and this is like then there was this opposition I applied I went through a two hours interview with the director general a very broad woman who actually made me sweat physically in the meeting I thought there was some healing in the chair because I got so many questions how are you going to solve this how are you going to solve that that's what she asked me all these kinds of questions I don't understand why all these questions then when I got to the job I saw the situation and I understood why and honestly she didn't care about my PhD she just wanted to get to know me and see if I would be able to deliver if I look convinced enough if I have the skills to deliver what they need since I'm there I have done six recruitment processes tomorrow I'll have interviews with a business researcher who will have a whole idea you know what I've realized what's happening recruiting processes are extremely cruel you've got 15 seconds of chance when I open a city it's 15 seconds the time I need to decide if that person cleans or not from this position I've got 100 cities so it's happening I don't suggest don't put a photo you put a photo you feel something about that photo you like or you don't like that person even if you try to be extremely professional the photo says something or if you put a photo be careful about the photo you put there you know put the photo like this to close the new sunglasses don't be too cool don't do it with your webcam then internet is there I check the internet I find everybody I've put in the internet and then before I hire them I already knew what kind of food they like what they have been traveling who are their friends if they got drunk so being aware that your life is there and you need to put boundaries and you need to have you need to curate your current image in the internet because you think that the next piece needs ever the best project you are dealing with humans and humans have prejudices and humans are useful and they see things and when I have 100 cities to live besides my job I don't have much time so what I do is I see okay what's the location find the jobs listen don't include the list of your publications how do you want to read that okay these 100 publications these 100 presentations just paper paper paper maximum 2 pages what are your skills that's the important question so whenever I put someone I don't care what the person has to say I know of course because they need to be connected to the field but honestly it's not so much about a master of P and C it's working that I know what I'm saying is very difficult to get but it's about the feeling that C.E. is giving to you if it's truly you don't you say okay this person has gone to deliver great books great graphics if it's too much but then they come to send it okay this person has and if it's explaining your life in detail okay this person is not able to summarize and think that usually what people are doing with check-in series is looking for the negative stuff more than the positive somehow the human brain is sharing a way that we look for the negative for the dangers so you need to work on your CV very much it's very important to explain okay who you are you have done especially why is that you are able to do what are your skills especially don't over-claim okay you can make it a bit nice but avoid adjectives like I'm a superb researcher yeah well then inside that that's my question that happens a lot sorry basically in America that happens with Americans Americans tend to use a lot of adjectives and say and then you have the opposite the opposite is the people from Eastern Europe that because of the capture of background when you interview them they are frozen in paradise and you ask them why should I hire you and they say no and they ask another time bring a polish, bring a polish because whenever we have a polish and now it's the polish voice these people have difficulties to present themselves so actually this is also something very important besides your CV you need to prepare yourself for the interviews you will have it's very easy and difficult at the same time because you need to be yourself and people will spot that and you need to understand what's the job you are applying for what's the position, where is that they want so you really need to do research into the company and be really in that interview to explain who you are to be very honest and to say okay I think honestly in a very hard way this is where I can bring to your team and I'm talking about this actually doing a pregnancy is what makes the difference to the rest of the world not because the topic we have done is because how this four to eight years are shaping your brain and that's what makes you special and different in my opinion you know why with my colleague David who was from the autonomous university and I recruited one year after and we still freak out when we just get some data some sentences okay, big volume of information and then we are able to put a graphic summarizes everything in one table like a map of concepts and you show it to professionals, people from the podcast and say that's the reality you are doing something there is managing huge bodies of information putting together and making sense out of it and if you are able to explain it in a way that people actually understand it that you are the body it doesn't matter if you are from social science or you are an engineer this is what the PhD gives you that knowledge has and this is a very very very high volume that is what companies are looking for so stop talking about yourself and then stop talking about you questions what do you want to know yes it depends very much from company to company I think you don't need to give much details about your personal life that will come later in the interview eventually you have to say that because of course you want to know if the company you want to go for is child friendly I mean I have two of them sometimes they are safe and you know some companies they say ok I am alright but I wouldn't say put it in this meeting as a society more general questions so what are you afraid of how many are you delivering to kids in this year do you have a plan for it it's more or less like for you because I am teaching at the same time and eventually with the PhD I can run from the pregnancy at the same time so it's pretty much like in three months so that's not what you do in one way I don't want to leave Barcelona but on the other way I don't want to just stick around whatever happens so basically I don't have my information here I have a question here but to look further because I am doing my PhD in law I was working with European agencies and I was working with European Court of Justice because the visitors here are really scarce even more so if you are not on a scientific level that you want to train before here so there is no mind of the scare at all don't tell me that it's ok you know why Barcelona is very nice it has many cars it's expensive if you really want money here Barcelona is super cheap for me there's one hour away I can come whenever I want and I enjoy it as a tourist and it's like super cheap I'm so glad I'm done I just wanted to know what you mean because you just don't look like it's completely here how many of you are thinking to stay here let's move it no where are you from American I've got Trump now I mean my basic message today is that give it a plan or two or three or four probably one of them is going to work as it was planned but I think we need to actively design your life you need to actively think what is that you want what is that you want doesn't mean I want to be a professor in this or that no because you never know if it's going to happen but do you want money is it more important for you or is what you do and the content and I guess most of you are going to say content you know I'm a good guy yes yes yes but if you work for the money there then you forget about all that it's true it happens again for you it's important like living in a place like Barcelona with the sun with the round glass with all these things you don't need to leave someone in Sudan doing the best research in Quiruna the North is very astrophysic with no sun and no light just know maybe you want that so it's very important that you really picture who you are and then you are honest so what you are and secondly it's very important and this is even more important because it will shape the answers and it will add in case it will light your suns what means to be a researcher at university now they have it it means you don't have private life how many of you work during the weekends you seriously the best thing that has happened to me living in university is that I don't work anymore for weekends weekends are for my family but you know what I'm a thousand times more productive in the eight hours of work per day because I know I need to work those eight hours so there is no other things to do but working I don't take coffee I don't do these I don't do that for example do you like writing papers how many of you like writing papers for the others you can be a professor for being a professor you need to write many papers I didn't like writing papers and nobody reads them you know that the changing point in my life was when I published this article you know about the dissertation in this special issue of a magazine of a journal and then I received a printed copy I was very proud immediately open to see my name there and I called my mom and she said listen I got this same published and then I left the journal on the shelf next to the other books I didn't read it or the articles and some months later I saw there this was a special issue on my topic and I read it what does it mean this means nobody has read my paper why am I doing this I don't like it I don't like the submission of the viewing and actually I can tell you something I don't know I mean each field of knowledge is different of course but in social science in media studies where I read and do and now I work with professionals nobody reads that basically this means the knowledge that is produced at the university the states at the university not even people at the university are reading it's useless it's useless it's useless they only are useful for those people that find their thing then we write it in a different way and here we are feeling each other you know meanwhile reality is developing in a little way what I have realized is that outside the university have plenty of opportunities and as I told you you have a gift you can do things with knowledge out there think it's magic and it's not like you're PhD in the topic of course it's about that but it's not only about that it's about the set of skills you have and how these can bring value to companies and that's what we need to think about we need to think about why is that I'm good at so I realized I didn't like writing papers I like teaching but less and less as you can see I like to be at presentations and my wife told me for many years they said it's like you are in a bubble you are not developing your skills and I said calm I think I'm going to fight with her but you know in university I'm doing the good thing I don't want to go to the market and I would never go back to university because I have realized that in many cases and I want to thank anybody that is religious but universities are like centers of religious systems because they tell you listen there is a golden future out there to be a professor but like I said it's not so easy you need to do a journey it's a painful journey you need to suffer and it's time to finish and you have to achieve something as you are already looking for the next step right and it's again and in many cases when you have new ideas you have to stick to the rules right so in that sense it's like a religion it's like this myth how do you say the English from Plato people that went in the cave that was the reality and it's a bit like that and then you go outside and you realize that all those skills you have can actually develop so now I basically don't do research anymore I manage researchers I have a team and my job is to make possible that they do their research in the best conditions and that we get fantastic results in the way they operate we sometimes rescue broadcasters from the government's cutting the budget just because we do research and we are able to bring them to the politicians to scare the politicians like shit and then they look at them all that is having an impact of course it depends on the field because if you are doing like development of vaccinations things like that of course you need a lab you cannot do so much on your own there is plenty of money money, there is money there is money because people will see that you have capabilities and they will pay you for that a university honestly that is the world and I think that's one of the biggest mistakes of a university like this here in Spain you know sometimes I try to work with universities at companies and the main problem always for me is that universities tell me people will pay when that goes to the pocket of the researchers what is that the money will be used to buy chairs to buy computers to buy technology I don't want my money to go to that I want my money to go to the researchers to go to your pockets so you have fantastic holidays you enjoy yourself and next year you want to work for me again and to do the best you can because in the end you have equal happiness but it helps and it helps a lot and I wouldn't say that take years ago but I was doing my PhD but it really does and then you have children and you went to the holidays and things like that yes what if your field of research is kind of impossible but very difficult to be taken at the same time you don't want to believe that field even if you think that you have skills to do I think like that you choose that straight stream because you love it and at the same time there are not many positions okay let's do a quick photo do you speak Japanese do you understand Japanese culture yes do you speak Japanese what do you think you can do I would tell you something in Japan 85% of the companies have problems to find skilled people because foreigners are more to Japan than they live so use the things the problem is that looking at your issues saying I'm doing this let's prefer I think about what you love what is that you like let's say that you are learning about cultural stuff you are learning about history so could you imagine that all the knowledge you have I bet you have a lot that all this knowledge could be useful to someone else imagine working or setting your own company to help Japanese companies to recruit high level talent I have a good time to work on history you see the question is these are the questions you need to make yourself don't think about the path I want to be in this what you love what you like think about what you are good at and think about also this is something I read just today what's the pain you are willing to take are you willing to go to Japan and leave there and not seeing your family any weekend but this is I would say my wife I'm a child I get ready for that because sometimes but these are the questions and it's very difficult to do this when you are up you know what's the best thing I did when I had my recovery there was a problem budget that was for traveling for interviews and for doing things that would help you to get the job so I used the money to get a coach a professional coach because I was kind of lost saying okay I've got this I don't see the way to continue this path I speak German but not to let up that a German university would hire me because I really want you to write papers in German possible I don't know if I want to go to the market I wasn't sure about anything so I got this 10 sessions with this lady a coach that helped me to understand she said what is that I like what's important to me what is that I want the first question she made was what kind of car you would like to buy what kind of car would you like to buy because for example for men depending on the car you want since they say how important is for you how important is for you to get recognition from your peers how important for you is to be visible, popular how important for you is money or content accomplishing things bringing good to society so during these 10 sessions that was like one of these psychologists that was very good and taking some personality test basically we were mapping myself mapping what was important to me and then when you get the picture and you actually get to know who you are then you need to confront and say isn't this university matching this picture of you are my values, my skills what drives me what university if it is for my relations it's an university but if it's not really an university I know it's difficult because you have invested all that money all that time all those hours reading you are so focused you want to be a professor you want your accreditation for teaching and now I'm telling you that you need to leave that behind and jump to somewhere else to the market or actually you can refire sometimes or not I got a permanent contract when they sent me my first salary so I'm like this goes there and now I make 50% more make 50% more because I'm delivering and I went to numbers and I said oh I did and I said I want more researchers I said here you want more researchers and I want more budget I said here you want more budget try to move it here first of all you need to fill so many papers so again it's girl coach it costs money I remember paying 150 euros per hour do it invest, it's an investment in yourself but you need to be clear you know I was lying to myself I thought I lied to my papers I said I'm good at managing people and I'm good at managing processes but in the last four years and the last experience was the last week I realized that maybe one day I'm going to leave this show I'm going to leave maybe the media market because I have realized that I'm good at facilitating that people make up their mind about difficult questions like last week I was in Lugano with the management board of the broadcaster there I was basically 12 directors of different departments and I was there just trying to make them understand what's the main role of their company and getting them to set agreement between themselves to define a strategy for the company so basically I was a facilitator and I was there I thought I'm quite good at doing this could I make a living on this could I make this is our outside of the media market for any other company doesn't matter for people that have a company about historic Japanese things could I help them the question is yes because it doesn't matter the topic of course the topic matters we need to be familiar based on how the set office is so now I'm very let's say relaxed if someday I'm getting fired in the media sector I know that I have a set of skills and I know that with a bit of time and fans are making money and selling money so I can be relaxed I will then create something or reposition myself in the market because again it's about skills it's not about degrees I'm talking too much questions you said that now you are a team researcher so do you have an example of how there is research in the private sector you first from the research department at the university so we have a team of four researchers and myself and then we have another person that is taking care of everything we do it's population promoting everything and we have a visiting researcher every year so it's five people you know how many projects we do in a year 25 projects 25 research projects besides that I have done 26 business trips this year to give presentations and besides that we have a service that means that any person from any of those companies are members in 56 countries they can call at any time we can ask whatever and we can talk in the sense of oh tomorrow we have a meeting with our parliament we want to get our budget I need a comparison benchmarking our company structure with all the companies in other countries with similar situations 35 minutes is enough because we have systematized on our data collection we haven't invested four years we sold 450 requests like that in a year we have closed trips you see why I say that productivity has gone up like crazy because our projects don't last more than six months it's extremely up top because we are targeting populations they don't care about the theoretical framework I mean it's extremely important that the theoretical framework is there three people in my team we have a PhD and we have done research before so our brains are shaped in a certain way we have all that knowledge we don't need to rewrite that every single time professionals want to have the results and because the people we target to be radio managers don't have more than five minutes to check what you have done we don't write any for it we just do graphics tablets graphics we want to know what they call us and then we expand them and the writing style is totally different and how to manage these people I even have a business background I'm now taking some business courses some management courses and some strategic thinking courses besides the work and family everything the managing it's very important because we have knowledge and many people will say last ten years you were at the university you had work work has been zero it's not true you have jobs here but when people see your series you do the same and you don't have your experience so actually if you need to compete with professionals that have been on the market for many years you need to emphasize the skills that the others will have and I would say you need somehow first of all project management you need to be able to deliver it and you need to be able to tell people this is important what are the questions that we want to answer there's expressions what do we need to do to answer these questions this kind of research so I want to read the results how we want to promote them how we want to make sure the people in the company understand them you need to be able to manage these things and now that I need to manage people I have to learn that people have feelings people sometimes have good days bad days and people have skills again I look at my people not because of what it says in the series this person actually is good at doing this so when we look at people we have to when I look at people I ask people so what do you know what is a real life then we go oh the tricky question I'm going to say no let me know what is a real life it's very important the answer to this question is very important because in my team it's possible nobody does something when we try the people only do things they like very easy the things you like you do better so then when I look at people I always try to get people that are competitive we have people that are very process driven don't care if there is a suffering or not then you let people that are very let's say emotional and connected to others these are the green people also there are some personality tests that you can get red and then there is the green there is the social person you need a real guy in each team you read in someone's CV that they have changed PhD programs would that sound negative or what would be your relationship I would ask why but you would not discharge this person because they have mentioned that they sorted something and then they changed to something else would it be better to mention that you can't mention why I would ask that it's a pleasure to meet you as a Gap here no and Gaps you know my brother my brother had a Gap in his life the thing when he decided he went to Ireland he worked in a supermarket he started with just cream milk then he was the chief of the root section and then he left to Tenerife and worked as a cocktail person and then he came back and then what are you doing he's very philosophical he said you know the brain is like a parachute you can open it it doesn't work just this so I got two years going around reaching my life reaching my experience reaching my brain and thanks to the high skills I now don't do that to your company good answers when being asked the point is that there is no it's very personal the answer I give you is when you go to another recruiter and it's very it's I tell you it's extremely cruel I haven't realized you have 30 seconds 50 seconds even if you see this in the course that this person doesn't like then he has an impact on that person so it's a question of life but it needs to be very clear and again we are recruiting people so people have lives and people have gone through moments in their lives when things change or go to children you know hiring someone with a child has good things and bad things the good thing the bad things is that probably those children are going to be seen and then that person it's time in my team I have a let's say my boss she has three children they can see it all the time I say stay at home I don't mind when you come to the office and do the limited job again that's me that's my company but what am I not going to that profit of her skills because she has three children and she's busy the good thing is that there is no way she misses more to anywhere she's going to sustain so having families have good things and bad things having to see the person is good yeah because you can make the person work 16 hours a day yeah but also that person when they say goodbye you've got a good job a bit higher you're wasting time because you know changing apologies I'm doing a different beauty program so back the other one I started ten years ago and quit and I got like he's willing to help but then I mean actually I do work on this and I have four children because I'm here for example some of the it's like I don't know about it yeah that's also that's also a good policy for me I don't I don't I don't I don't I don't I don't I don't I don't I don't I don't I don't I don't I don't I don't you know like who you are I don't I don't but don't ya isn't this or and is kind of attention yes Please pick Dream was on the degree. I also recently read that women with two children with their peak of productivity, some statistics about that. Okay, so this picture, this is what it's going to help, the day of your defense. They're going to be terrified. So let's snap out. The person next to you says, oh finally, finally we're going to go on weekends and do things, because hopefully you have said, no, no, no, I cannot leave this weekend. No way, I have to write my dissertation. Then you leave nothing during the weekend. Again, the problem with working, doing a PhD and working at the university is that many times you work alone. You have people around you, but you work alone. Even if you are in a project with many people, people are really working alone. This means you have clear boundaries. This means your job is all over your life, or you are in deep papers to read, or to look. But then when you get into a normal job, you have boundaries. And if you get children, you need to live at some time. So you need to get into that, so you become more and more productive. This is a book. A PhD is not enough. It's not like an excellent book with all the answers you're looking for. But it's a book about a moment of being desperate. In Amazon, you know, I started to look at things and I found this book. And I bought it. Very cheap. You can buy it. It's used for four hours. A meal for ten dollars. It's interesting because it's a book of a person that actually says, well, when you finish having a PhD, it's not enough. Companies are going to ask for many other things. Many other things that you have, that you don't know that you have. So that's why you need to do this kind of person analysis. You need to do this person analysis to know again what is that you love, what is that you want to do, what is that you are good at, what is that you are willing to take, what's the pain in your life you want to take or not. Again, you just say, no, I'm not willing to do it for 16 hours because I have four children and I love them. And I want to experience being a mom or being a dad. So I don't work weekends. Sometimes you have, well, fine, but it's not like a rule. So a really fun moment is, since I do that, I got all these white hair in these four years because they are being very intense. But actually, psychologically, I'm more healthy now than in the past. In the past, when I was in my PhD, I was always anxious for this or I didn't publish. And when I didn't publish on the TV or the next project, I didn't meet the funding. Now it's different because I'm discontented. Yes? That's a good solution. I was getting that for the end. International institutions, I mean, I work for a company, it's a product company, but I get international institutions. United Nations, there are plenty of international institutions, Red Cross, United Nations, all kind of professional associations. Probably there is a professional association for people of history of Japan. But again, there are plenty of international institutions and companies you have never heard about that need people that do. They work hard and there are good places to work. Foundations, nonprofit organizations, there are plenty of them. The problem is that now you're not doing this with your PhD and you are not exploring. That's what you need to do. And what is true is that it's not easy. So I would say one or two years before you deliver your PhD, you really need to start a new company. For example, I applied for my marikuri in 2007 or 2008 and delivered my PhD in 2009. Luckily I didn't get it the first time. Professor would not be in trouble. But you know I would say that the marikuri application takes five months at least because you need to find a research institution that wants to approach you. You need to agree on the topic, the project. This requires time and then you need to fill in the application. Applying for finding an international level is tricky because what I have learned is that it's not the best project that wins. It's the best application. And the best application means that the reviewer actually has to review many of them. The reviewer wants to read the application from A to Z in a very easy, in that way. And let's say, what the hell is this? Why is this person thinking? He has not read about this or that. I don't understand what does she mean? It's to be easy. Because actually reviewers, the total amount of points in a session has five points. If they give you five, that's it. But if they give you one, they need to write down why they give you one. So why is the reviewer's one? They want to give you as many points as possible. So you have to write so much. But reviewers are thinking people. I mean, in the review, I'm not crazy as topic. It was not helping for me. Because I got mad. This is going to be hard. This person is not pursuing me as a dad. You know? And so that's why you need to work a lot in your application. It's to be very easy to read, very clear, self-explanatory. That building time. I did it in five months. The second time. Okay? This year, in my department, we have applied for a recovery with one person from Barcelona. We have done it in one month. But you know why? Because I knew how it works. I have gone through a difficult process. And I invested a lot of time, my free time, to help a person, which I'm interested in coming to, to our team. And I'm happy with the result. Let's see what happens. But also it's another important thing. And that's one of the big mistakes of Spain in terms of research. The Marigui Fellowship Program has a network of national contact points. So if you go to Germany for example, what you can do, not many people do, is that you contact them. Actually they have a service to pre-asset your application. You leave them your application. They really delete you back. And report saying, listen, this paragraph of ten lines will oppose. Otherwise nobody knows what you're doing. This paragraph is in the third position for its first. Because we want to know who will go from the very beginning. So they give you very good advice, your application is definitely going afterwards and you make the money. Germany has a service. I think UK has a service. Switzerland has a service. Also Christ, the country is getting the highest amount of Mariguis. Here in Spain, the Marigui contact point is at the intensive university in Madrid. Do you call? Do we answer? Yes, goodbye. Yes, this process has revealed what? We have nothing. How many Mariguis does Spain get? So what happens in the end is that this is sad to say. I don't know if it's easier or the benefit of it, money has been accepted. But it's important that you start to look for these kinds of international programs for funding. They are very complex in the rules. So you need to invest time in bringing how you work if you qualify for a type of projects. The different schemes that they have, what you project with it, you need to get a host institution. So also what I say is, you know, stop doing holidays, your P&D, your holidays are your conferences. You measure money and get it to know people. It's essential. If you are not known, if you have no professors that are interested in you, you would not be able to develop an academic career. You would not get a host institution that enables you to get funding. So you need to go to conferences. You need to socialize. You need to go to parties with researchers. More questions. What do you want to know? After which point in my work that you have been a freelance researcher? Freelance researcher. It's difficult. It's very difficult because who knows you? Are you well known? Are you an expert? Do you appear in newspapers? Who is going to hire you? You can vote for funding by yourself or just for your own companies. Yeah, I don't say it's impossible. You cannot. Today with the internet and setting your profile and offering things and you can do many things. But it's true in which way you are. Yes, now you can probably do interaction. It's quite easy. In the market conventions. Why not? The path can be the path you take. It's not that they are formalized. What I'm planning to do is when I get handles some years, then I will be a consultant. No, freelancer. Freelancer is poor. Curse something. You're a freelancer today on the platform. How much? No, no, no. We don't have your money. You need to be cheaper. If you're a consultant, you can ask for $2,000 a day with a problem. But to be a consultant, you need experience. And sometimes you know what I have in my eyes. I mean, we people are weird. And we focus many times in the superficial part of life. I got this job at the Indian. And before that, I'm going to say I used my mercury to go all around. I went to all the conferences I wanted to go. That was the best thing, not the research. It was important. The best thing I went to all the conferences, I got all this to know the scene of my Q. Still, when I would call places to get data, all the good things, nobody would know me. Now I got hired in this company. I got a job title, the head of research. I got a call. They opened the doors. But it's not because it's me. It's because I have a job, a company that has a reputation. And actually, I must say that I'm learning a lot in the process of working with a company. And I'm learning new things and new problems. So, I would say, yes, of course, you can do everything you want. In certain fields, I think it plays off to get experience, to get network, to get knowledge in companies. Because companies also position you. In five to ten years, probably, I will be known in my field. In four years already, I see that people are starting to ask me personally not for a position. But maybe in five years, if it's hard to work in there, then I can establish myself as a consultant. Because then people will ask for my expertise, not for the job title I have. It depends. But these things you cannot plan honestly. These things happen. The fact that things happen, it's a mix of you being prepared for that to happen, you working for that to happen, you being at the right place, at the right moment, having gone to the right conference, I need to know the right professor. Sometimes you are lacking knowledge that they don't like your working culture and they don't hire you and then you get the job very fantastic. A bit of lack also. But of course, lack happens when you need to be, like, cooking that. You need to be prepared. So, if I have an international career, it's because in 2004, I decided to leave. And then I got in love with the German, like, and I left again. And then I was living in Germany, and there's the world, and the Swiss thing happened. So, I didn't plan for this. I started to plan why, what do I like, what am I good at, what's the pain I'm ready to take. And then, if you want to have an international career, you cannot sit down, then you need to move around. If you want to work in international context with international companies, then you probably will have to go to another country. You need to promote yourself. You need to be active. I would say you need to be active in any way that means you need to be active. Things are not going to happen to you anymore. And research, as a thing we do, is not extremely connected to universities. There is plenty of research going on there, going on there. So universities are part of the truth. You can stay, or you can go out, or you can do things. I'm going to say something that I would like to say, but it's the reality. And please don't, it's going to sound very pretentious. I know. But I say with great privilege. My personal opinion at this moment is that those who stay at this college universities are those that cannot leave. Those who stay are those that cannot leave. They cannot leave because they don't speak the languages. They cannot leave because they don't have the person to push. They cannot leave because they have family situations that are tied down here. And this is bad. This is bad because this has a negative impact on universities. I'm very concerned about the quality of teaching at universities. Teaching at universities is probably attached from real world. Teaching at universities is known by people that are very much frustrated, by people that are not well paid, by people that lose their enthusiasm, get institutionalized. How to change that? I'm afraid it's difficult because when we have a public... I really support having college universities. I don't support having college universities. If you don't risk anything, if there is no threat of being fired, how are we going to give you the most of it? So I really support easy, quick, cheap, firing people. I know this sounds very nervous. It's true. But if you have that, and at the same time as I tried to do it in my team, you have the happiness policy, meaning I tried to get a prize in salons every year for my people. They can go home whatever they want. They can take this off whatever they want. They do more colleges than official colleges. You hide that, but they do it. They work on the projects they like. They don't do things they don't like. That's why with four people, I can do 25 projects, more than 70 business trips combined, 450 information requests, and we still, after four years, come to the office being consciously happy and motivated, and we haven't had fights in four years. And yes, we can be fired tomorrow. We are going to be fired because we are delivering. We are delivering because we are motivated. So again, the point is why is that driving? Why is that motivating? And if it's Japanese history, of course you need to keep doing that, but you need to find a way that the knowledge you have, what you have learned, gets translated into an activity, you want to say a job, because a job is like a very formal old-fashioned thing, that connectivity that first reports income for you, and secondly delivers funds to someone. And this can be as a freelancer. This can be working here delivering services online for all the world. This can be in an international organization, in a local company. Again, how much money do you want? How much free time do you want? These are the questions you need to make yourself. More questions? Yes? It's very important that in your work, you have this happy water policy, but this is normally in private companies, so this is more normal that they will make you work in a space parallel. No, it's not. It's not. Yes, sorry. Why is the best of worst depends? Because there's a lot to be paid more, but it can be also tougher. I remember I was in the university, I was telling people, listen, I don't get much money here, but I have flexibility. So much flexibility that I work on the weekends. But it's true. It's everybody checking right here at 9, you make your break from this, and that, that can be always extended. You can get relaxed, professors forget what you promised, you don't do things until the professor has asked for the third time. Right? You can be, it's kind of comfortable sometimes, but it can also be very damaging for your psychology. In a company, I mean, it's true, the business, the world of business, sometimes can be very cruel. And you've got many managers that they are only focused on profit, and they are very toxic, and they don't see you as a person, but as an asset, and they're going to squeeze everything out of you because it's not your job. What matters is how many hours you are able to do if you go for the money and you're willing to get that pain, it's a fantastic option. I know people making 40,000, 50,000 euros a month. I don't want to realize. If you're the marketing, if you want to make money, go to Switzerland and work for the vehicle companies. They do more and blah, blah, blah. They have a problem with human resources. They can't recruit people because people don't like to work for the vehicle companies. And the vector of marketing makes 50,000 a month. Plus car, plus pension plan, plus apartment, plus all the benefits. You don't have a personal life and you work for the vehicle company. Do you want to do that? For five years and then retire and become a freelancer, even if you already know. Why not? So it depends on your values, again. And it's true that there are many companies that what is happening is that many companies are still very old fashioned in the way they manage people. But these companies are going to face problems with obtaining the best people. I'm going to say most of you are millennials, right? The millennials kind of are a generation that kind of care for values. That's what we read in statistics. And basically many of you say, well, well, well, well, what I said, because why is that you are writing values of your company? I need to understand that I'm busy and silly, meaningful to me. It's not that I'm going to sell myself. And I perceive that when I put young people in the 25, they call me some questions. I see the generational gap. But in many countries, like Nordic countries, and if it happens first-hand, companies are starting to realize that this way of managing people is not sustainable. And many people listen at the point that bringing more money to you rates doesn't head off. Because you don't have time to spend it if you're working too much. So in Singapore, many companies, including the Retribution package, services like finding a school for the children, finding housing, supporting the partner to get a job. The companies, the lunch, they have a canteen or whatever, the food that has not been eaten is thrown away, but made available for free for the police to get home for dinner. Many companies are starting to say, this is dangerous. You can have as many holidays as you want. They are not defined holidays. You can take holidays whenever you want. The result in many cases is that people make fewer holidays because this is about competition. So there are new ways of managing people. And you realize about that. The problem is that if you get to work for people that are history or older than most of the times, they don't think in the same way. Well, they don't work for that company. Why do you want to work for a company that doesn't share your values? I mean, eventually you might have to do it. Because of course, if you think home, you want it, you want to support your family, pay schools and all that. But as she said, if having for children is going to be a problem for the company, that's not the right place to live. Because in the end, what is that you're working for? In my case, I think my job is an important component of my life, but as a happiness. I do things that I see as an impact that improve society. We contribute in our way to improve society and that is true failure for me. Without me working in a consultancy company talking about what I do, but just about how much money I invoice to our customers every month, I wouldn't feel that there is a purpose, I wouldn't be happy. So, when you go to a recruitment process, don't take this to the extreme. But think that they need to they need to be a right? So you can also ask for things. Don't be too fancy, man. Also, we get people to say this is the first one. What's like a real path when I'm going to be in three years and I'm going to be a director, so where where where where? I mean, you just go with it, relax. But it's true that you have the skills and they are looking for that and they need it. So don't be afraid of asking if you get to know again, sorry for repetition what is that you like, what is that you're good at, what is that the pain you're ready to take ask about that to the company. Say, listen what's your work in style? Are you asking people to work 16 hours? Make a mistake. Because people can't work 16 hours. What you do with hour 14 is crap. You see that, most of the you may go and say I started to work 6 hours because if you focus 6 hours, the amount you deliver is the quality of the newspaper and then go and rest. When I started in the Indian and I was so busy the entire day in those 8 hours honestly I went to bed and I fall asleep on the sofa before the news program was finished because I was so exhausted my brain had done so many things it was so different to university now I don't allow my people to do extra hours because I leave them fresh this morning and sometimes it has to do with of course there are produce and delays but it's very important that companies understand that. Answering the question, not anybody has this style, of course but then the question is do you want to go for these people? Yes. In the PhD in foreign companies, do you think that would be a value to maybe being 2 years more in a postdoc? Again in a company people don't care so much if you have a product of B and Z, depending on the job of course. The postdoc here, I think is good for you inviting time inviting time to say ok, I've done my PhD and now I've got 2 years to think what I want to do with my life and I've got time to be working on something and then be thinking of what I want to do that's what my postdoc was about so first of all, what's the solution to an employment situation so I've got nothing for 2 years fine, I've got nothing for 2 years postdoc was good for me because actually it enabled me to develop a set of skills I have to work on doing my PhD suddenly, I want my own post suddenly I have to recruit 2 people to help me with the research I have to manage my budget so I have to develop my excellent page doing things I have to calculate cost of things I've been working so, pretty management without that, I couldn't do my job now the postdoc allowed me to travel because I don't want to go to all these conferences to get visible to get prominent in my field of research the postdoc allowed me to hire a coach the research that I did in my postdoc actually was very connected to the job I'm doing now because I did a research about how products and media reposition themselves in the digital multi-platform scenario how these traditional companies face developments and that was the starting point of the main project I was mainly but that was kind of casualty or it's true that I went to the interview with my report but you know the report nobody read the report, of course the 50 pages and the 90 pages and they really hired me because they were my reference because they were asking me all that thing about what would we do, what would we do so she was not asking about my postdoc my PhD any time I tried to talk about that I saw that she was like kind of not going but whenever I used what I had learned to answer practical questions about how to solve problems and this is very important what is that you are researchers what means to be an researcher but problem solvers the first and most valuable skill you have is that there are people with knowledge with attention to detail with analytical capability to be able to define what's the problem what is the problem you know how many hours people out there without the proper training spend talking shit about what's the problem and they don't get it and my friend, my colleague David and I we get something not in our company because it's like people are so unskilled they don't see things and my wife and my children say it's not that they don't see things I've been looking for problems defining that making your research questions trying to why and why and why this capability to ask yourself why and define what's the problem and what you need to do to solve the problem is what is your other body what happens is that in most of the cases your way of solving problems is not very efficient because you need 3 years or 4 years or 8 years or 4 now we solve problems in half an hour sometimes or in 6 months in August it's working because again we've got a lot of skills so it's possible I think it's good for you to do it as a solution, a work on solution but also as a way to have one or two years to make this master plan to make your research to be part of your life and to have a happy life and of course you can also travel and go to a lot of places I would suggest always to do a postdoc it depends on the field so then you're going to have a job you're going to have a great job and use the opportunity to consider oh thanks yes yes so well for those of you in Germany why the book about that well in my case I was lucky enough why she's a freelance journalist the moment we moved to Geneva is when we had our first son she was the one that's accommodating to the situation previously I had accommodated because I moved to Germany and I spent seven years there and I moved without speaking Germany and without having a job but I had my job here and I was flying teaching and all these things so again you probably don't make a plan like that if it happens yes it's true and that's the problem yes you need to make a couple that is very different in that sense because if two of you want to do research it's going to be tough right so in my case we are freelancers freelancer is great freelancers can be more if it's something that is online even better but it's true it's a name also with connections there she was writing for newspapers and magazines there now we are in Geneva she of course can maintain some relations but many of them also have died because of distance because you sometimes have to see people internet is not a solution for everything also the money we make in Germany is only allowed to have coffee in Geneva because of the difference of income so now that she's working again she has really found her career now she does she trains people how to get press coverage by newspapers and she has even looked online so I also got a training about that with any of your friends but it's true what to say I don't know I use the puzzle to get married I use the puzzle to know how it is I need a new body that's for a long time because I invested my time in going to conferences and I must say that I really think that was a key factor in my career that I invested I mean it was of course work but also you take some days and get to know the cities but I think that I really today any single thing you want to do so I invested my personal money in going to conferences because then when I applied for the Morricu Read I think it's a pesticide anymore but I need three recommendation letters from professors I got them because they got to know me and it's because I invested in going to those conferences so the puzzle also gave me opportunity to do proper holidays to get married, to get my first son that was kind of important too but yeah, it's tough and with the kids of course it gets even more difficult moving them around when there's more you can move them to packages it's more difficult when they start to to go to school also it's weird in the sense that how important is your culture to you because I'm Spanish, my wife is German we live in French-speaking Switzerland my children I speak Spanish and German and others in French they are going to be French speakers what the hell is that sorry to know French is kind of a special issue of course also sometimes we talk about it like are we doing the right thing being here in Geneva because these kids are going to be they are going to talk among themselves in French two and four the oldest one me, he speaks the three languages very fine but Matteo is too he doesn't speak the proper language because he has been in the three languages at the same time me was probably two then he learned French in six months but Matteo still and Matteo most of the words he says are French when he wants more me was saying in mass but Matteo says he can't so again, are you ready to accept the children I want to be talking in a different language and you will not get to what more is new what are your fears what are you afraid of what are you afraid of what are you afraid of it's the city everybody wants to be right, it's cool probably that salaries and cost of life is very well adjusted but it's a lot more expensive than Geneva in relative terms finishing in Geneva costs four times more but you make four times more more than here ok Spain has a problem Spain doesn't have the right conditions in many cases to if you want to be an interpreter in the company you want to there are many other countries in Europe that are easier to be the company here is super difficult it is so but again sometimes the companies are paying you need to look for money you need to look for customers you don't have experience you are going to be you are not a researcher anymore you become a manager yes I mean nothing is impossible what I am saying is that personally I think that there are so many companies and good companies and so many organizations that already have the first to dare that invest in the effort in creating that yourself again don't underestimate the pain and being your own boss and having to reach the customers the good thing for me in the last few years was that I had to create like a company because I had been creating a consultancy company we had the money and we had the customers so we could focus on their service and that's why we are already happy if I would have had to be the same on my own that is because I am not that kind of person at the moment maybe 5 years I got tired of my organization I said you know I got the web contacts I know them in the market so I could easily be on my own being hired for 2 or 3 projects for 30 to 50 thousand each I don't need more I can deal with that and then I moved to Barcelona because it's cheaper so please yourself or by giving yourself or receiving self initiated applications yes why not you never know people are looking for example now I have a program I need to hire one of my employees the person that is taking care of the marketing and producing our reports and everything the process is not open yes because I have never shared the process of doing that but probably see now there is a curriculum someone doing marketing so yes apply and especially if you see a company where I don't mean this problem because this problem is very annoying and actually puts you down in a blacklist we have a person in a blacklist but she asks all the time and we haven't met a colleague for years I don't know why she doesn't get it we are not interested in her program but you need to study and analyze the companies and you need to apply actually because you think you can bring something to that company so it's not just to me what is valuable is your idea so apply to the company because I see you do this and I think I could drink this that would be valuable to you what is that because this company should see this all the time why should they not see it there are many people that have D&T there are many people that are better than you are the idea is where it's important that's a matter whether you are a postal or not is the idea I see a person doing market trends analysis of consumption she got a degree in fashion design how is that she came to do this because then she got a job blah blah blah finally she's doing this she has a sense for understanding what people do maybe the fashion design you know she's like more she's the green person but you can apply it's true that the rate of success for that is not very high and also what I do you apply the problem is that if you send it to human resources forget there are 8 people and it's good if you try to target the right person the right manager the right person the team and then you need to be soft you need to be so tight because also everybody has a tendency to become a head kicker and then you will see as if this person has a job so again it's not that you are setting yourself you are setting an idea of high catch of skills and you need to be so tight in the sense that if you send to the expert it will say it's difficult having the heart attack virus yes yes yes I agree with that because again it's necessary not because of the being nobody has asked for my paper yes I want to be now I want to be a physical supervisor I have to do so many papers to demonstrate I'm kind of suitable for that so we are asking for scanning the PEG tell me how many things you have got you don't want me to supervise about okay I think it's necessary again because the PEG the tree the starter the trigger has been training you for 4, 6 years this tree has changed you you are not the same person and this is necessary for you to deliver when you are able to deliver now when you need to put in two words in a way that only people can understand without something contentious because if you go and say I can deliver something that nobody else can do and you know of course that's something good but I think it's do you know this website it's your life right in many sense it's something that in many cases I was laughing about but at the same time what I see is that in some cases this website, this comics it's also making making profit from your frustrations and showing you life in a way that you know it's like this you can change it it has to be like this it's a system of release if you need to comply and have suffering and pain that you need to take and you are going to be better in the future no I mean you are very skilled people I know you could work for me even if you have the Japanese saying because I wouldn't ask you Japanese history I would talk to you what's your answer what is a new option don't tell me but you know if you like reading if you like understanding why people are in a certain way if you like this and that then I say you know what else maybe you could work with me in her substance I don't have the knowledge for that now because actually in six months you will be able to be mastering that if we give you the right time if we give you the the three or four books you need to read if you go to three or four conferences and you know and if we get to achieve that you are passionate about that the same way you are passionate about the Japanese stuff then I'm going to be fantastic about it so again don't get obsessed with you subject life is not all you do this is the topic again in many cases this is going to be the relevant you are going to discover when you go out there that what you need actually was interest because have you seen this graphic when you finish school you will have to represent the knowledge how is your knowledge then you go to university and you are bachelor you make a master and you start to go in the morning and a certain generation and then you get to know PNC what's a PNC if this would be all existing knowledge in the world what is a PNC supposed to do a PNC is supposed to go to the frontier to make an exceptional contribution right so you are supposed to have a sandstone here this is your PNC there is a fundamental problem that universities have not understood how the hell do you jump from here to here how the answer would be professors professors are the ones that are even here right and professors should tell you read this book read that book take this course do this so it's like a high speed train from here to here watch a real path go here here here and then you do these attachments here basically in many cases because theoretical failures are so important we keep rewriting the 50 books you have written summarize them do the same experiments to validate some people say it's okay and we are okay the rest of the contribution of the PNC but also the problem is that real life is happening now here and the people in the roadcast as I'm living with they don't talk about all these they have problems to solve problems, they have real problems they don't get to connect with young people that are watching TV and then you get all these people that are talking about the media studies and all these studies they have never had the data we cannot analyze it how we do this trick we need to be here I don't know why I'm explaining this I don't know what's going on in this course how this works so that's the problem so the point is if you know something you like if you like the Japanese history sorry I'm using this as an example but it's very useful I think it's useful that's good so Jorato, where are you? I'm outside I've been outside for many years working in companies and then I came to invest in this online background even wherever I'm working now in the history so now I'm going alone because there's no one who can teach me about this story here I'm going alone to the line okay, ready now who likes in the world who is doing that that's also what you need to ask the problem is that as it happened to me I studied at this university I go to a P&C in this university because none of it's on the kids if you want to do a P&C you need to first of all when we all write our P&C talking in the beginning but we don't know who is doing what that's the problem even with academia but we don't know who is doing what so before you choose your research even when you are doing good research invest time in finding out who the hell is here and talk to these people because these people for sure make out and they make fresh blow and they make exercises but if you don't look for these people this is the most fundamental part of the P&C if you don't look for these people anything you do is useless because you're talking to someone here and when you think oh what the P&C is great someone will come and say you have three decades to hide who is here or who is here you need to find those people so now if I would say if someone in Europe is doing P&C or Pakistan is in India and even if he's talking to me that person is going to be so useless and it's not to be important to myself but we are in my company the ones having the most clients and all of these in the real life so who is having the most clients and this works better with science and with natural science and in general because of course you need to know what is there to prove that with social science the problem is that we just report in many cases also in the library we don't get the latest books but today we have something that's for the internet so you use that also because if you look who is there in the frontier you are identifying potential employees you are making your life easier because something has already done the job so you can actually add something so be very honest with you I think that if today we take a brief discussion with something you need to ask yourself who you are what is there to lie nobody is there to want to be what is there to lie what is the pain you are willing to take what is there to you are in good thoughts finally in your field who are the top researchers and if you don't know them you are late who are the top researchers and if you don't know them you will be able to say what is there to lie what is there to lie what is there to lie but we need to contact them and we need to see where they are and we need to understand that research is not only in the university there are plenty of companies of international institutions of professional associations of non-profit organizations of state agencies that are doing research in different ways and in many cases employers take 15 to 50 seconds to scan the university the first time and they don't care about how many degrees you have they will be necessary but they are not what is being done it's the skills and finally if you want to be happy and you have answered all those questions you have a kind of a plan of several plans you need to work actively in positioning yourself so that we find you that you need to position yourself if you want international career you need to be international otherwise you are going to have it and and let this happen and the skills you need to be ready yourself and you need to work in a plan good