 Hi, good morning. Welcome, everyone. My name is Francois Spies. I'm a product manager on Google Images. So I want to start a little bit different than the other presentations. Give you a quick overview of the actual product. There's some slight nuances to Google Images versus Web Search that will then lead into the product changes that we've made recently. And then we'll talk a bit about optimizing your page within that context. So virtually, our users come to Image Search not just to find an image. They actually come to get things done in the real world. And it's just a way for the brain to faster process the information when they're doing a search. So not exactly sure what they want. Images scrolling, so the inference scroll, is a very good way to find something. So users come for many different use cases, shopping or to redesign a bedroom, inspiration, get some work done. So there's lots of different use cases. And we've really changed the product to reflect these use cases. So let's take an example. Someone's looking for a kid's tire swing. What you see on the right there is what the product looked like about two years ago. It was just images. There wasn't a lot of context. And so if you want to try and get something done, we're just giving you a bunch of images as hard for the user to navigate. So what we did was made a couple of changes to the product. Firstly, we added sort of text snippets in the domain, blow the images. So let's say that now I want to buy a kid's tire swing. I want to make one. Maybe I want an image of one. Maybe I just want to see how to use one. There's all these different ways. It's much easier for the user to navigate. And the back end what we also did was we changed from ranking not just the images. So like, OK, these are the most relevant beautiful images for the user. But really what are the best landing pages given what they want to do? So we're fundamentally changing the way that we rank the results. And to help users really find the great content behind the image. It's not about the pixels, but what's the page behind that? We've introduced structured metadata, so products, recipes, videos. So if you click through to the viewer, what we call the image's viewer, the second click, we will then surface that information to the user. And so in general, it's much easier for the user to get things done. So there's some product changes in line with that that we made in the last three or four months. I'll just walk through in case anyone was curious why we did that. So firstly, on the desktop, we hadn't really redesigned it in about five years. And we introduced a couple of new things. Firstly, we moved the viewer to the side panel. It used to be when you clicked on an image, the image took over the whole of the screen. And so the focus of the user was really on the image and the pixels. We've moved it to the side. So what did that allow us to do? It moves much more clear context with the user. It's not just about the image, but it's about the contents that's behind it. We're also surfacing the metadata and all the published information now for the user. And so this we've seen is much easier for users to get things done. And they're clicking through more to the publisher sites. Similarly to the mobile viewer, we've also modernized that. We made some aesthetic changes. It just made it more clear. Here's the image. Here is the website where it appears. Here's the context where this appears. And we've made a more prominent visit button. Again, it's just sort of helping our users to indicate to them you're trying to get something done. There's a great page behind this image. Here's all the ways that you can go there. And again, we've seen a significant increase in interactions with pages downstream from the image. And then recently for AMP pages, we call swipe to visit, which is if your page is AMPed. There's now a much lower friction method for users to actually get to the web page. So there's a little tray bar at the bottom. You can swipe up and very easily go to the web page. And that way, the user can go back. And so this has seen an increase in people going to this and seeing those web pages, as well as we've seen a slight increase in AMP adoption for this feature. So that was a very quick breeze through. Some of the product changes, let me just get to some of the optimization best practices. I just have sort of three here. Firstly, yes, we do support structured data. Today specifically rep series of these videos and products. Each of our viewers will have a slightly different treatment based on this. So this is a second click experience. And it's really great for users to be able to understand what's the great content behind the image on the web page. So we support them for those three categories today. So in general, it's good to use the script of titles and sort of captions and filenames to give us a bit more context. So what is this image actually about? We use some of the information, such as the descriptions and titles that we surface to the users. And we've made all these changes where the user is much more clear to them. There's these are the pixels, but this is the context which it appears. This is the page title. And so we can tell you that users are coming to use image search, not to find images, but to find web pages. So you can help them by optimizing through these different means. So that really helped us to surface the right image for the right query for the users. And then the last thing is just to use high quality images. We want to show our users not just the relevant images, but also beautiful inspirational content. And so using that next to text, not just an image by itself, but within that context, really trying to help the user to get things done. And then as a standard practice, user mobile friendly pages, all of that will lead to better results. And so lastly, I'm sure you all know this, but just to reiterate, in Search Console, you're able to check what traffic you're receiving from image search specifically. There's a way for you to filter that. And so people see this sort of standard matrix you see on web search. So if you're on doing that today, or you're optimizing your pages for image search, I encourage you to do so. Thank you very much.