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Staying Relevant in the Maturing Cannabis Industry | Indo Expo Denver 2017 | Nic Easley

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Published on Feb 1, 2017

Nic Easley presents To Do or Die: Staying Relevant in the Maturing Cannabis Industry at the 2017 Indo Expo in Denver, CO. This presentation is a must for new and existing cannabis businesses looking to succeed in the marijuana industry long term.

Nic discusses the relevance of branding and marketing as critical aspects of a successful cannabis business. When creating or redesigning the branding of your cannabis business it is important to ask who are you and what do you offer, but most importantly WHY do you do what you do and why are you even in the cannabis business?

Branding and Marketing focuses on selling a feeling to consumers. While powerful branding can attract customers in the short term it is imperative to have quality products and sound business practices to backup your branding for long term success.

Companies have failed in the cannabis industry with strong branding and marketing due to a lack of understanding of business, compliance, product safety and cultivation. A celebrity brand without quality product means little in the long term. While strong branding is a very important attribute of a successful cannabis business, having a quality product is king and the key to long term success.

Branding is crucial in all aspects of your customer's experience including packaging and the dispensary location itself. Finding the proper location and investing money in a modern appearance and feel to the space has major benefits. For example, some of our clients have spent $25,000 on the exterior of their dispensary and this resulted in a 50% increase in sales.

Nic highlights a few branding and marketing strategies to avoid in the maturing cannabis industry. The industry is over-saturated with cannabis leaf logos, bright green colors and cannabis related names. Create a unique name, logo and brand for your cannabis business. Avoid advertisements that exploit women and use sex to sell products. Make advertisements relevant to your brand and what you offer the industry. It is time for the industry to grow up as we grow into mainstream large scale businesses.

By strategically defining your brand early on in your development and having the product quality, scalability and business sense to match you have a chance to take a lead in the rapidly growing cannabis industry.
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Please contact 3C with any questions or inquires at:
info@3ccannabis.com
(303) 542-7199
www.3ccannabis.com
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Nic Easley, Founder and President of Comprehensive Cannabis Consulting (3C), has helped more than 100 clients design, start, build, and optimize their commercial cannabis cultivation operations. With Nic’s visionary leadership, 3C uses science, research, and education as guiding principles to maximize ROI, profitability and shareholder value while recommending socially and environmentally responsible business practices. Nic's scientific background combined with his hands-on agricultural and biological experience spans 15 years and includes dozens of highly successful business ventures aimed at enhancing client productivity, optimization and compliance. Over the past nine years, Nic has accrued extensive experience in the cannabis industry in Colorado and nationwide. His rich history in commercial cannabis operations gives him the knowledge and perspective needed to advise entrepreneurs and farmers on critical areas of their businesses. Nic’s thought leadership is reflected in his many speeches and keynotes at multiple industry conferences. He has been quoted by major media outlets, and he contributes to numerous industry publications including The Cannabis Business Times and The Hemp Connoisseur (THC).

Nic also serves as a resource for regulatory agencies in Colorado, including the Department of Agriculture. Nic holds degrees in Environmental Studies and Biology, and he is a Veteran of the United States Air Force.

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