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Business Models and the Internet of Things

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Published on Sep 30, 2014

Even though digitalisation has radically changed the way we do business, the physical and the digital world are still separated from each other. This is, however, about to change with the Internet of Things. The Internet of Things stands for the vision that the physical world of atoms and the digital world of bits merge together.

Now, the question arises how the Internet of Things affects business model innovation – and how companies, entrepreneurs, and customers are supposed to respond. This is what is shown by the seventh film in the animation video series “Little Green Bags”.

Read more in the whitepaper: Business Models for the Internet of Things http://www.iot-lab.ch/?page_id=10543

© University of St.Gallen (HSG)
Text by Prof. Dr. Elgar Fleisch und Dr. Markus Weinberger
Production: http://www.zense.ch
Academic Director: Prof. Dr. Thomas Beschorner


To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to http://youtu.be/E0NkGtNU_9w

To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to http://youtu.be/G8gRkJ9cnzo

To watch the third "Little Green Bags" video on the energy revolution, please go to http://youtu.be/5lcgGs3UUg4

To watch the fourth "Little Green Bags" video on business model innovation, please go to http://youtu.be/B4ZSGQW0UMI

To watch the fifth "Little Green Bags" video on the digital good live, please go to http://youtu.be/_tUMnwkMSeg

To watch the sixth "Little Green Bags" video on real marketing, please go to http://youtu.be/rn-MwAiNeQ0

Learn more online: http://bit.ly/17dU7pP
Become our friend on Facebook: http://www.facebook.com/HSGUniStGallen
Follow us on Twitter: http://twitter.com/#!/HSGStGallen

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