 Edgar Schein wrote that the most important thing leaders do is manage culture. Although not always made explicit, leading an organization and its culture is a package deal. A major challenge that Schein identifies in this regard is the frequently perceived mismatch between an organization's espoused values and the observed behaviors of leaders. Leaders must actively work to align the explicit values of the organization with the values seen in action as they are communicated and observed in the people we lead. Modeling aspirational behavior is more than effective leadership. It also sets the tone for a positive culture that leads to organizational trust, stability and effectiveness. Lead well this week.