Loading...

breaking into the college store association market

1,183 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 17, 2009

We are constantly trying to find new markets for dynomighty product and CAMEX is the trade show of the College stores across the US. This was our first time exhibiting with this group of vendors and we had no idea what to expect.

The trade show consisted of every vendor imaginable who could have anything and everything to do with campus life. Every kind of product was there and what was so different from any other show is that the college store buyer is VERY different from any buyer we've come across. Often times buyers make buying decisions as part of a group rather than one individual or store owner.

The good news is we rocked the show! Even though our initial sales we're not phenomenal we still had a strong showing (for a first time show) and we had an incredible response from several colleges who said there was a buzz going on amongst buyers about our products. So hopefully we will seeing some orders coming in well after the show itself.

We met a lot of incredible people at the show who taught us a lot about how the CAMEX show works, about licensing with colleges and who also shed light on many new prospects we had not considered before. Special thanks to Brian, Dick, Sam, Spud and Lisa.

Loading...

to add this to Watch Later

Add to

Loading playlists...