 Let's go over to our guest. Our guest today, folks, is Kelly Lawrence. Kelly is the CEO of Onyx Plus East. Now, the website, folks, is honestandeast.com. Kelly, welcome to TFNN. Hi, Tom. Thank you so much for having me today. Absolutely. Well, the bottom line is that we're in the public markets, Kelly. And it's so cool having you on, because I know you do a huge amount of business in Indiana as well as Florida. Is that correct? We do. We do. We're very active in the Indianapolis Metro area and Tampa and St. Pete markets as well, looking to grow into additional markets over the next year. And so I'm quite familiar with them, folks, in the St. Pete market. So tell us, number one, the bottom line, you come into cities, you like building housing that you can basically walk around the city. Tell us what the challenges are and what the great things are about the housing business right now. Sure. So yeah, we are, as honestandeast, we're very focused on building in walkable infill locations, vibrant communities. It can be around parks, retail, restaurants, employment centers, but really focusing on that lifestyle of walkability and connectivity. And being in the infill, and often that means in an urban location, there are a lot of challenges with that type of development. Often you're assembling many smaller parcels versus suburban development where it might be a large undeveloped site. Also just in a redevelopment situation, you encounter unique situations with past uses on a property, things of that nature. So it can be definitely more challenging, but it also can be really fun and rewarding to see vacant and sometimes being in a property, not necessarily the case here, but often be redeveloped into something that we hope adds to the community that we're building in. Yes. And as Kelly explained that, folks, it certainly does. So an infill, as she explained, is totally different than a track land. Whether it's the Lanaz or the Toll Brothers folks, that's a track land deal. What Kelly's talking about, which is really cool, is coming inside of the city, what an infill is, is that you're finding the lots. And the skill set there, Kelly, is totally different, isn't it, when you're doing an infill? It is. It's really unique challenges. Our sites, we really don't do cookie cutter development given the unique nature of the land that we're buying. We have to get very creative in our land planning. And again, you just have more complexities, be it with urban development districts, or oftentimes we're in historic neighborhoods. And again, working with surrounding, often operating businesses, homeowners, active neighborhoods. And again, you're redeveloping something that could have been industrial, that could have been commercial. So yeah, there's lots of complexities added to being an infill developer. So tell me, in St. Pete right now, they have two beautiful developments in St. Pete, folks. And if you're on our website, you can just get that link. It's onyxandeast.com. One of them, the townhouse development like sold out immediately, right? So I mean, I know you've been in this business a long time. You've seen the ups and downs. So you have two nice projects here. Tell me when you first start in one of these, OK? The differential between the buyer of the townhouse and the buyer of basically the apartments. How do you see happening out here right now? You know, I don't know that there's necessarily a different profile. We're just seeing many different demographic groups being drawn to, again, these walkable locations and being able to have new construction. And the benefits that go along with new construction, just brandy finishes, energy efficiency, things of that nature, drawn to these communities. But yes, the demand has been far more than we ever project for these communities. We sold out our 6 Point Row community at First Avenue North and 26th Street before we've delivered a home. So we're actually delivering the first homes there, hopefully fairly soon, and closing that community out towards the end of the year, beginning of 2022. And we're anxious to get Alante started on 15th Street, hoping to break around there in July and really launch our sales effort early fall around Labor Day, likely. So when we, you know, what we feel, I feel myself that we have inflation that's starting to catch hold right now, right? What does a developer like you do, OK? So let's talk about Alante, OK? Because this is a really cool folks, OK? She is just starting a whole other project. Bottom line is that I can come in there and buy this right now, you know, next year, have it. It's like, OK, how do you protect yourself if in fact we're in an inflationary era? I'm sorry, you broke up on me there, Tom. That's fine. How does a home builder protect themselves, right? Meaning that, you know, let's say you're going to pre-sell these units, right? How do you protect yourself if we have an environment like Lumber hit 13 something today and then it went limit down, OK? How do you protect yourself, meaning that you're going to buy all these supplies that seem, the raw supplies seem to be going up inside the home building business? Well, they absolutely do. And that's why we're going to break ground and get through a bit of our site work before we release sales so we can really see where some of those commodity markets are going to shake out. Because this is an unprecedented time relative to those rising costs in our industry and just overall supply chain disruption. So that's part of why we're holding off releasing sales just to watch what happens in that regard. But part of it is just having really good relationships with your trade partners and subcontractors and helping to manage that risk that we take as developers and builders in this time. And when you look, I know you do a lot of business in what Indiana and Florida, right? We are. And I'm sure that you have a lot of connections around the rest of the country. Talk to me about the aspect. I mean, it seems that I've seen three good cycles. This is kind of intriguing. Like the real question is, is that are we the beginning of the cycle, the middle of the cycle? I don't think we're at the end, but what do you think? I really think we're at the beginning to maybe towards the middle. But I think we have a long way to go. I think there's been even a recent Wall Street Journal article this week talking about a $4 million housing unit deficit right now. And I've seen several other articles that are right in that same bandwidth that we are just so undersupplied really over the last 10 years in housing. And now with millennials choosing to buy homes, I mean, that's just a huge demographic shift into home ownership. And so a lot of household formation, we're undersupplied in housing. We've been undersupplied for several years. You now have the construction costs really hampering supply. I think the end user lending is not what it was back in the last cycle, so that's also.