 I got a great question today for today's podcast and This guy said hey, Benji. All right, so you call me Benji first and Please don't call me that. I'm not a dog Started cracking up when I saw that but he said hey Ben Benji I I Handed out over 500 flyers a couple weeks ago about a clinic that I was doing this month and Only three people showed up to my clinic All right, we're gonna get into this here in a second Remember this question because we're gonna go very deep into flyers Welcome to the build my sports biz show Where we talk about how to create build and scale your own local sports training business It's time to get started with your host Ben neighbors. The show starts right now All right, so in the future if you reach out to me You can call me whatever you want. I was just playing earlier People have sent me That some really funny text messages in the past and I'll be bringing those to light here on this channel But let's take this question here. So this coach he grinded it out. He he put out 500 flyers in his area and three people showed up to his clinic and I have created content on this channel in the past about flyers about About why I don't like flyers, but I want to use this example here to show you how to do this the right way and how to do it the wrong way, right and And let's give you a tangible example here first So a couple weeks ago. I was at a coffee shop. All right, and I'm there having my my ice latte. I Order it. I'm in there. I get on my laptop. I do a little work I finished my latte. I go back out to my car and I see a flyer on my car. All right, it's like in between my windshield all right my windshield wiper and The first thing that I that comes to mind All right when I see it is all right, I'm gonna get that thing. I'm gonna crumple it up I'm gonna get back to my office I'm gonna set up my trash can and I'm gonna shoot a Tim Duncan bank shot off the wall into the trash I'm not gonna even read this thing. All right, and here's why it's because Like when someone put something on my car or they're trying to advertise in a way where like I'm not talking to them Then I don't respect the the way they're marketing to me. All right, I want to talk to someone who's trying to sell something to me I don't want to just like Stumble across my car and be like wow this person's like touching my car like no I don't want to do that and guess what the way I think about it is probably the way 99.9% of parents think about it, too Right, they are not in the mode of being like, oh, I can't wait to see what this flyer is So I can I can go sign up for this guy's camp. They're not thinking that way. All right You are interrupting their day and you're making them do something you make them grab across their car grab this thing Look at it and most of the time I would say You know and this this isn't to bash a lot of coaches, but most coaches flyers suck They're not good All right, it'll say like one-on-one personal training call me at this number and there's like zero information There's zero benefits There's no website. There there's nothing on it other than like a basketball and call for one-on-one training Like that marketing does not work. It's not direct, right? so To go and put a bunch of flyers on people's cars and getting this type of result three kids I think that's great. Three kids is awesome. All right, but To have you know a full day spent of putting out a bunch of flyers I would rather like if I would rather you go talk to people and give them the flyer That is different than just like stuffing it, you know on their car and Not talking to people because this is the thing that coaches avoid coaches avoid talking to parents Because they're afraid of rejection Right now if you go talk to 500 people About your clinic, right and I have my calculator here because you know I was pretty bad at math when I was in school So I got this calculator here but if you go talk to 500 people in person and you give them the flyer and guess what they know your name They know what you look like they know how you sound they know what you're looking to do in your clinic Talk to 500 people at that same field. All right instead of just putting the flyers on All right, let's say that Let's say that Two percent of the people you speak to Come to your clinic. All right times point two. All right That would be ten right Wait 500 times point zero two. Yep. That'd be ten people which is seven Better than what you did now if you're charging $50 per kid. All right, then you know, that's a pretty big difference there All right, but if you talk to that many people and only two percent of people Like sign up for it. Then I would say you're pretty bad at sales Right. I would think a lot more than two percent of people that are targeted Would sign up for this if you're actually speaking to 500 people, right? And here's the difference when you talk to someone you can come away with their phone number When you put out your flyer, you can most of the time you come away with nothing All right, because you're waiting for them to respond and I hate marketing You know where I put something out and I'm waiting for somebody to get back to me. I don't like that. I Like to go get their number All right, go get their number. You can follow up with them whenever you want and as a business owner That's gonna be a huge asset in your business is contact information right, I've talked about this for years on this channel for years, right and This is why instead of like dropping flyers go talk to people and give them the flyer That is way different Right, and if you go talk to people, you don't even really need a flyer You can just get their phone number and say yep, you know, I'm thinking about doing this clinic on this day at this time Like if you give me your phone number, I can follow up with you I can give you a call tomorrow with the registration details Like there's so many different things you can do when you actually get outside your comfort zone and talk to people but a lot of coaches what they do is they hide behind the flyer and Then dole message me be like hey only got three people to come to this clinic. Well, you know, that I would say it's pretty normal like You know, there's three people who responded to to something out of 500 and you know the 497 People who threw that thing away are like me All right. They don't want to be bothered. All right, so I hope this helps and as a coach you need to think about your marketing Right and every coach should know this you're not a coach your marketer, right? You have to break the whatever comfort zone you're living in right now to get away from just being a coach You are a marketer the best marketer wins the worst marketer is always driven out of this business I don't care how good of a coach. They are I Don't care how good of a coach you are you could be the best coach in the world if no one knows about you can't train anybody All right, period you can't train anyone unless you are a good marketer and I wouldn't see it say good I would say great marketer. That's something every coach can learn Scroll through my YouTube videos scroll through my podcast. That's like essentially what this whole thing is All right. I talk about marketing all the time So the information's out there if you feel like you need more one-on-one help though, right? I have Very easy way to get in touch with me. All right, shoot me a text right here. All right Monday through Friday, I'm available shoot me a text Don't text me on the weekend. I'm not gonna be around. I am a ghost on the weekend but that is it for today's video and If you want to get on my newsletter like I talked about all right go up here build my sports biz calm All right, it's very easy website to remember, but you can see all those links below this video in the description You just go to my website go to the bottom of the page of the home page join my newsletter You're gonna get more tips more strategies there and this is really cool. So I want to talk about this before I go I got an email from a coach the other day. He's been on my newsletter for three years Right. He's read like and I went through to verify this. He's read 100% of the emails. I've sent Right. He has paid zero dollars to me Right zero zero dollars. He has given me Because he's committed to my newsletter and he has taken action on my newsletter He he sent me an email the other day said Ben I made it's my first year I made over a hundred thousand dollars in my business and he was like I've read every single newsletter I've implemented a lot of what you teach there. So guess what? All right, there's over a hundred thousand dollars worth of information on my newsletter. It's free You're not required to pay me anything The only thing that I would want you to do is take action on the information because I know when it helps you All right, your business is gonna do better Same way with these videos. Like if you just watch my videos or you listen to my podcast and you sit around Don't do anything. Well, it's not gonna help you. I'd rather you not watch Right. So take action like go execute. Otherwise any information is not gonna help you. All right That's it for today's video. Hopefully this helps guys and Stop posting flyers go talk to people. All right, be a better marketer period. All right. See you later