 There's so much to know about analytics. Where do I start with data? The bare minimum to getting started with data is awareness and adoption. One, you have to know what you already have and two, just start using it. Awareness can start as simply as making a list of all the places in your organization where data may exist. Think Google Analytics, your email marketing system, your social media platforms. Having this data can't help you unless you use it. So find ways to introduce data into conversations you're already having about content creation or outreach. Just put it on the agenda for a recurring meeting or create a new space for your team to ask questions and share insights about data. Whatever you can do to make it a habit of it. There's so much more you can do to make your analytics more reliable, more relevant, and all around more valuable to your organization. But however much you invest in analytics, it needs to start with awareness and end with adoption.