 I'm seeing right now a head and I'm loading lots of heads. Ah, here we are. That's the accumulation of the digital mass. Accumulation of the digital mass. Exactly, that's what I work with. Data. Data. And what you see there in the beginning is the original source. Digital Anthropology project, Faro Head. Faro heads. Exactly, yes. That's the coolest kind of head, Faro head. So let me grab the camera right here. So who are you? Hi, I'm Beliana Kay. I'm presenting an ID Tech show in Berlin, 2018. And presenting my company and what I do and my product. So did you say it's about data? Yes, exactly. I use data to make art, literally. I feed on any data and I transform it into an artwork. I take personal data and make a unique artwork. But it's not AI art, is it? No, not at all. Oh yeah, of course. It's not AI? No, nothing to do with AI, not at that point. Is it an algorithm? No. No? No. It's just data accumulation. It's data accumulation and I work with it manually. However, it's a lengthy process that takes a lot of time. And the idea of the company is to be able to build the platform where I can handle big amount of data and transform it into art and product. So can we load it on your phone just to show a little bit? Because it's best to experience this art piece in VR, right? This is one possible end product. And it's totally dematerialized artwork. It's called digital sculpture in augmented reality application. So around here you're talking about immaterial artwork sculpture in the mobile application format. How do you show and communicate an immaterial artwork and sculpture? That's the big thing. So that's why I built the company in order to create, distribute and put in contact as many people as possible with this immaterial artwork. So it's like a platform? Exactly, trying to build that platform. Community? Community, based on community. But please, nothing to do with social network. It's not a social network. No, no, no. We hate the social networks, right? No, no, no. It's not about hate. No, no. It's a great thing. It's about what you are as a fundamental. I do perceive data as a private property. So you give me your data, your personal data or any kind of data. It is your private property. I do take your data. I transform it. I enhance it. I add an artistic value to it. It's yours. It belongs to you. And I give you an artwork and the end of the process. So can we see just one example of what you're doing, right? Here we are. So that's what was in the VR headset. What is that? This is, you have the accumulation of data. In this case, heads of an Egyptian pharaohs. And you have the dematerialization, literally. And you plunge into the digital mass. It's a non-narrative, non-representative art. Data as a volume rather than surface. And the idea is to accumulate as infinite amount of data in an infinitely small amount of space, which you can navigate. You're going to navigate through that? Yes. So you can navigate your art piece forever, maybe? That's the idea. To navigate the art piece forever. Is it going to be possible that the art is going to be so... People are going to love it so much, they want to stay in it so... It's a very long time. It's only a question of time, yes. In the end of the day, we don't know whose art piece we are navigating right now. What reality it is. And are you talking like Elon Musk, right? No, no, no. I hope not. You hope not. No, no, I love the guy, but no, no. His rockets are pretty cool. No, no, no. But he thinks we are in a game or something. But do you think we are? I just think that being able to create a new dimension in art is literally creating a new reality. Art is reality. And over here you say the art of technology, what does that mean? The art of technology is my building matter is data. So data you can navigate, you can work with through technological processes. It's technologically based entity. And through... So that's why it is literally the art of technology. What is and through topic? And through topic, it's a fusion between anthropology and utopia. It's a made up word. Okay, that's cool. That's very cool to make up some words. Yep. You do that often? It was not me, they did it. It was a dear friend from New York and I use it ever since. So when you said the Silicon Valley last year, what does that mean? I went to Silicon Valley. No, I'm not based there, but I went there. I said, okay, that's the best place to present a new type of immaterial entity. I thought in the art world it was a little bit difficult to explain what this thing is. In the tech world it's much more natural. Because all these, let's say guys, there's not only guys, but these Silicon Valley guys, I mean mostly guys, they're doing all these social networks and stuff. Silicon Valley wants value out of data. This is what is the main interest, not only Silicon Valley, everywhere else. How do we monetize on data? And in the moment you realize how and you manage to do art out of data, I think that's a pretty cool way to monetize on data. Don't you think so? Is this going to be an application or not? The end formats are what technology provides at every existing point of time. With the evolution of the technological possibilities, the end formats will inevitably change. However, the company is essentially data company. However, it works on a two fundamental principle. Perceives data as a private property, owned by an individual or an entity. In the moment it is given to me and trusted to me. To create an artwork, I make this data, I add to this data an artistic value. I enhance the value of your data. Making it meaningful. No, art is not meaningful. No, no, no, exactly the opposite. Data is a rational entity. Technical, rational entity. What I do is I scramble it and bring absurdity to the data itself. So it is beyond recognition. It contains the truth, but it is beyond recognition of its original model. But the absurdity is superior to the basic data from where I stand? Because that's why people look at museums and galleries. Yes, that's what I believe. That's why the cool people go there. I think everybody goes there. Everybody wants to go there. And the ones that have not, it's only a matter of time that people will. Art is an inevitable station of your life. You do pass through it. The only difference is that I want to take the art entity out of the restrictive enclosure of the art world and bring it to everybody indiscriminately, limitlessly. Because in the last 30 years there's all these computers, the internet, all these apps and all that. It kind of, I don't know if it didn't destroy the art, but it's just, it's not very artistic, all this stuff, right? So you think art is going to survive with all this technology. Absolutely. Those are all roads. You travel on them. It only gives you the possibility to travel faster. So I love those roads because the data travels on a very, very fast road. But you need to package it in a way that inspires. And that can reach everybody. So this is the future of IoT, Internet of Things. And this is where the 5G will literally revolutionize because you will be able to deal with data with a great comfort. And this is where my company is. So you're an entrepreneur. Yes, it's a combination between art, technology and entrepreneurship. Exactly that. So this is the company with the employees. So far it's me. But it's also going to, do you have a vision? You're going to grow? Yes. Imagine all those connected devices and all those people connected online, on internet. Each one of them is my possible client. That's how I see it. And that's the concept of connected art. So what's next? Ultimate connectivity. Who do you want? Borderless art. Who do you want to contact you? Everybody. Just everybody. And what is the contact? What are they going to ask? What are they going to say? What's next? No, they will give me their personal data and say I want an artwork. Make an artwork out of my data. Make a unique artwork for me only. That's it. Nice. How long does it take you? That's a long process. The whole point is to be able to be embedded in the Internet of Things ecosystem in order to make this process as smooth as possible and to be able to connect with infinite amount of people that will order an artwork from me, made out of data. So all this technology doesn't have to be a barrier for the art. It could enable even better art. For me, it's a ship that travels at a great speed. And for me personally, speed is everything. And yeah, it gives me the possibility to travel very fast. I don't know if that's necessary, good or bad, but I do travel very fast. And I bring everybody with me or whoever wants to come with me. It doesn't mean you are not going to make a painting. It's simply a very different speed.