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Published on Oct 26, 2007
On a secluded beach far from the tourist trail, the rum shack's locals go about their daily business over a bottle of Heineken until they are discovered by some wide-eyed visitors looking for the "real" Jamaica. In a bid to live up to their stereotypes, they quickly ditch their beer, hide their mod cons behind flags and other national paraphernalia, and let the tourists think they have found an archetypal Jamaican bar with steel drums, rum punch, dominoes and a few chickens chucked in for good measure. "Heineken. Unofficial drink of Jamaica since 1938," reads the tagline.
Heineken: Jamaica Agency: The Red Brick Road Agency Producer: James Faupel Creative Director: Justin Tindall Creative: Sam Cartmell; Jason Lawes Director: Eric Lynne Production: Partizan Producer: Miranda Johnstone Director of Photography: Stephen Keith-Roach Post Production: The Moving Picture Company (MPC) Editor: Sam Sneade Music: The Congos, Children Crying Brand: Heineken