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MTV EXIT "When Will I Feel Love" - Black Iris featuring Bethany Cosentino of Best Coast

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Published on Feb 14, 2011

In an exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris featuring Best Coast's lead Bethany Cosentino have partnered with leading global advertising agency, Y&R, to produce a music video which raises awareness of human trafficking. When Will I Feel Love hauntingly highlights the dangers and impact of trafficking for sexual exploitation, particularly of young women.

The video will be seen across all MTV platforms in 161 countries, and has the potential to reach more than 640 million households worldwide.

When Will I Feel Love is an animation by Edouard Salier, who has also directed music videos for Air, Massive Attack and Raphael Saadiq. The sound design has been produced by Brian Emrich of The Black Swan, Requiem of a Dream and The Wrestler fame. The original song was written exclusively by Black Iris featuring Bethany Cosentino of indie rock band, Best Coast, one of the most inspirational bands of 2010. The creative concept was developed by leading global advertising agency Y&R, and provides insight into the realities of human trafficking, in particular the trafficking of young women into forced prostitution. A link is provided for information on how viewers can help to end exploitation and human trafficking.

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