 When it comes to social specifically, people have to emotionally relate to and buy into a brand, okay? So it's really important to be able to tell your personal brand story because what really gets people stopping their scroll and like really interested in a brand and like root for it is how they feel about it, you know? So telling your brand story, all of those things are just really important because people also like to buy from people. They like to support people, you know? It's not just a product. I think that age is just kind of over.