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Smarter Parking, Streetline finds a route

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Published on Sep 7, 2011

Fighting traffic and finding parking are just two of the headaches most people associate with driving in modern cities. It's estimated that 30% of the traffic in a city, a city like San Francisco here or Los Angeles is caused by people going around looking for parking. The video explores how taking a systems thinking approach these issues can help in the development of innovative solutions like start-up Streetline's Parker application. John Sterman, a leading expert on systems thinking from MIT, explains the challenges of using conventional approaches to solve problems like traffic congestion. Streetline CEO Zia Yusuf offers an example of how the combination of digital sensors and mobile phone applications are used in an i-phone application that directs drivers to open parking spaces. Less time driving around the block not only saves on carbon emissions, but also clears roads and makes it possible for drivers to have more time back in their day. This is parking on a smarter planet.

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