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Why Candy Crush Is So Addictive





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Published on Feb 28, 2014

If you have a mobile device, you've probably played the addicting game Candy Crush Saga. It seems like you can spend hours on it, and never get bored. Why is this? Anthony is here to tell you why the game is so addicting, and how King makes so much money.

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Read More:
Candy Crush Saga: Why You Play and Why You Pay
"My wife is consumed with Candy Crush Saga on her iPad."

The Psychology Of: free-to-play
"Currently, free-to-play games are making quite the killing in the marketplace, although ?it's death by a thousand microtransactions. The idea, as the name suggests, is that you can play for free, but you can also pay for in-game conveniences, such as new content and time savers."



King: 93M daily Candy Crush Saga players, 500M installs, and $568M profit in 2013 (infographic)
"After dominating mobile gaming, Candy Crush Saga developer King aims to rule over Wall Street."

Evidence For Striatal Dopamine Release During A Video Game
Dopaminergic neurotransmission may be involved in learning reinforcement of behavior, attention, and sensorimotor integration."

Skinner Box Definition
"Developed by B. F. Skinner, a Skinner box is a chamber that contains a bar or key that an animal can press or manipulate in order to obtain food or water as a type of reinforcement."

Why You Don't Burn Out on Candy Crush Saga
"Okay, everybody. I did it. I played Candy Crush Saga. I did it for science."

How Jetpack Joyride Uses Game Psychology to Keep You Hooked
"I initially dismissed mobile title Jetpack Joyride as yet another clone of Helicopter Game, a one-note Flash game my friends and I used to play in high school instead of paying attention in class (until we figured out how to install Quake III Arena on the school laptops)."

Behavioral Game Design
"Every computer game is designed around the same central element: the player. While the hardware and software for games may change, the psychology underlying how players learn and react to the game is a constant."

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Floating on Cardboard Boats
TestTube Wild Card
Video Games Are Good for Kids


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