 And let's think about that, right? When we are feeling strong negative emotions, maybe depression or our self-esteem is low. Our focus is so inward, it's impossible to discern these emotional bids that we just covered. It's impossible to look past the words themselves and find the emotional context. But these emotional bids are all around you. And like a checkbook, if it gets too auto-wack, if it's too in the red, people are gonna write you off. So if you think about relationships that have dissolved, if you think about relationships you were going after and you didn't get the connection you were after, take a second and think about all of those moments that that other person was making that emotional connection, being a little vulnerable, putting that emotional bid out there. Emotional bids are happening in real life, in person, when people are trying to start a connection or stay connected. And a lot of times when relationships are falling auto-wack and relationships are struggling, one or both partners are throwing out emotional bids that are being unresponded to you, but they're throwing out more because they want more of that connection. What's so intriguing to me is that we all can work on this, myself included. And I've been in numerous conversations with Amy and I wasn't surprised that Johnny said what he said because it is so easy to be overwhelmed and your attention's being pulled in 17 different directions. Obviously you have your interests and the things that you care about. So that's all in the mix too and then you got work stress and what happens, right? You think about Amy's emotional bid less. You basically disengage with Johnny because, oh, I gotta get this email done. And yeah, we've been in business together and friends together for 12 years now but that's still no reason to dismiss the emotional bids and it gets to a point where you'll pull me aside and be like, hey man, you know, is everything okay with you, right? And in those moments, a lot of times it's, hey man, I've been trying to connect with you and I feel completely disconnected. And I'm not trying to sit here as if I'm the expert in recognizing and responding to emotional bids. It's certainly something that I've been working on and I'm still working on because it's a skill set that logical analytical scientist AJ was never really inspired enough to focus on. Well, a lot of times, you know, it doesn't have a clear goal as like finishing reading this article or firing out this email. As the word of use, it's long tail, right? That goal is this slow building of the relationship which doesn't have any immediate gratification to it. However, to not have your significant other chewing you out on a daily base as well, yeah. That's, that'd be amazing, but it still doesn't, you know, it's, they're just two completely separate things on the emotional and logical level, but equally as important and one emotion is slowly losing ground to technology. And I, I mean, obviously- That's why we've been preaching give value the last decade because everyone is in search of it. And we talk about giving out value just almost irresponsibly. Just giving everyone that attention, that acceptance, that appreciation. But here's the thing. If you do that, you don't have to be an expert on emotional bids. Nope. You're going to hit them without even recognizing them. Well, because- You'll be primed to respond to them. Yes, because you'll be present. You'll be communicative with the other person. They'll get an opportunity to share their day and whatever emotions are on their chest. And all you really have to do is look at them, smile, give them a nod and be present and you are making their world. And let's just talk about how special that is in today's world. We're there. That's not something that you get easily.