 Hey what's going on guys welcome back to another video so today I'm going to show you how to write product descriptions for your product pages. So product descriptions for me in the past have been like a love-hate relationship to be honest with you guys I'm not a very creative person I'm much more of a numbers person so whenever it comes to writing compelling product descriptions it's always been something I've struggled with and my mind just seems to hit a blank. That was until about a couple of months ago a friend of mine introduced me to this tool this app that generates the product descriptions for you and does it to really good accuracy I don't know how it works but it just simplifies the whole process it just makes it so much more easier. So I thought I would do a video like this sharing it with you because if you've clicked on this video chances are you're probably in the same boat as I was so I generally think this tool can help out a lot of people and don't worry I'm not affiliated with it they're not paying me to say this I generally think it's a useful tool to be aware of and definitely something that you should at least try out I think it comes with a free trial so definitely worth trying at least to see if it can help you. So in today's video I'm going to take you through a live example and show you exactly how it works for this particular product this product itself I've sold in the UK for many seasons however I'm building a store out to focus on the US so today I thought make a nice opportunity to show you exactly how it works before jumping into it if this is the first time watching one of your videos don't worry I don't usually wear this big headset I'm stuck at home right now I can't get into the office so I'm making do with kind of the equipment I have at home I made a goal for myself to upload a video every day for you guys so I'm sticking to that regardless of what I have to do or how I have to record my videos so that being said anyway thanks for tuning into the video hope you enjoy I hope you learned something new I hope this tool works as well for you as it has done for me and let's jump straight into it so here we are then in my Shopify back end for this particular store I've imported the products from CJ I've just named it CJ product example for sake of ease for this video CJ is where I typically like to source my products from now I've been using them for a few months now for the odd product and so far they've been really good so this is essentially what the product page looks like as it comes across by default if we click view to have a look at it on the store not only focusing on the product images because that's a whole separate video of how you should go about sourcing those we have the title we have the variants as we can see they don't really make sense they haven't really been set up correctly we've got the default kind of payment options with google pay I don't really sell much in the US to be honest I'm not sure if google pays a lot more popular over there but certainly here in the UK it's not it's typically apple pay or paypal are the only two options I really have on my stores nowadays and then this is the defaults description so what we can see is it's not particularly great definitely needs improving and in terms of enticing somebody to actually buy and commit to this product it doesn't do a very good job one thing I will say is I've seen a lot of people who will just import products across and keep the default description we're in ads and then for some reason not understand why they're not converting this will be why do not underestimate the power of a good product description it really can make a nine day difference and it really can be the difference between success and failure so if we head back into a Shopify store I've duplicated this product so we have the duplicate of CJ product example this is going to be the one I'm editing and then at the end of the video I can kind of show you a before and after so you can see the clear differences so with that being said let's jump into the product descriptions and the tool is called app.garryai.com if we go back to the home page actually you'll be able to see all the other things it can help you with to be honest I've only used it for product descriptions and Facebook ads I haven't tried out any of these other ideas so feel free to to have a go at those but for the sake of this video I'm just going to be just focusing sorry on the product description so go ahead and hit start and then all we need to do is put in the product name and the product features so this is the pool for pause anti-rip dog pool and the product features these were of course imported across from CJ so we're just going to head back to our description take a look so firm and durable suitable for large and medium dogs so we can say it can be folded for convenience storage folded for convenience storage and it put a comma in between each characteristic we can say a strong anti-rip PVC composite strong anti-rip PVC composite obviously these product features you're putting in here obviously the benefits and the solutions you're offering to your customer you don't just want to put random things in here so people who buy this product you need to kind of focus on the pain points they will have had with previous pools being a dog owner myself we've quite a large dog then I know what those pain points are one of those pain points being the anti-rip the amount of pools we've bought for our dog to keep him cool during the summer and he'll just run jumping it once rip it and it will just be wasted in the matter of seconds so they're the sort of things that you want to be putting into your product features to combat those pain points so ultimately offer the solution or identify and show the solution to your customer let's see then what else do we have so thinking back in the past with pools that we've had it's always been a pain inflating them as well so we can definitely use that as a product feature so no inflation required um emptying the pools is always annoying too thinking about it it's usually quite heavy however I know this product comes with a drain plug on the side so we can say self emptying drain plug and then I think we've got room for one more so let's just have a double check to make sure we haven't missed anything so it's anti-rip self inflating self emptying it's foldable for convenience storage and I think that covers everything so if I've missed one I can of course go back and regenerate it but for now I think four solid benefits and features so next up once you're happy with what you've imported the name the features so on just simply go ahead hit generate and then it's going to generate a product description for us so the product description as we can see has been generated so I'm just going to select all copy this head back into Shopify what I like to do is kind of enter this all the way down to the bottom and then paste it at top and then that way I can kind of chop in and out the different pieces that I want so pool for pause are the perfect way to keep your dog cool during this summer months so god knows how it kind of comes up with that simply fill with water and watch as your dog splashes around and enjoys a cooling dip in their own pool so we can see the accuracy is just awesome makes really good sense it kind of plays on those emotional triggers as well so at the top we obviously have the health concern keeps your dog cool during the summer months next up we have the benefits of simply filling with water no inflation requires and watch your dog splash around enjoy a cooling dip in their own pool so you obviously have that kind of enjoyment element as well perfect for dogs of all sizes these pools are self-empty and have a strong anti-rip PVC composite meaning you can be sure that you'll have many summers of fun with your dog so it's almost like a human road this and honestly this has been just a godsend this tool I know there's a few different ones out there to be honest with you guys and up front I've not tried those out I've stuck with this for the past couple of months because as you can see the results just kind of speak for themselves they're really really good now we have our product description we need to display this in a bit more visually appealing way just to leave it like this in my opinion won't be good enough we need to display it in a more friendly visually appealing way so when a customer comes on they can digest the information as easily as possible we're going to put some nice images in there maybe a gift to just to kind of really help sell the product so I'm just going to take you through now what the typical layout will be for all of my product pages okay so to take you through what I've done at the top of the product page the two most important things these are the things that have to capture your visitors attention enough to get them to read on and ultimately make a purchase so at the top I have a statement a header this is going to be a painful a pain point sorry in which I'm solving for the customer so the anti-rip pull for pause is the perfect way to keep your dog cool during the summer months obviously warmer weather so I put a nice kind of emoji in there with the dog niche it's such a soft and kind of emotional and kind of enjoyable niche that the use of emojis works quite well next up we have a gift again this isn't just a random gift this is a gift which shows the solution to a potential pain point a customer has already had with a products like this so we have a german shepherd digging in the pool I don't know what it is with german shepherds but mine does this as well but as you can see the pool is clearly standing up to this and it illustrates quite nicely that the pool won't rip and it can't be punctured now if you're asking where I got these images and gifts from these are just from simply off google but what I recommend is if you're in this for the long run actually buy the product yourself film the content yourself you can find actors on fiver or reach out to some small time influencers and get them to do some user-generated content for you the more original your content is the more professional your business will look simply fill with water and watch as your dog splashes around and enjoys a cooling dip in their own pool so again this kind of ties in nicely with the gift above sorry as that's what that dog is essentially doing next up we have another good image it's not a dog that's been photoshopped inside the pool it looks as if us as a business has invested and taken the time to actually do a shoot with a dog I've also made sure that I haven't picked images with the same breed of dog purely because when you want somebody to come on if they see a picture of the product in use and it kind of hits home with them so i.e. they have a dog which looks like this they'll have a stronger connection to the products and they'll be much more likely to buy it perfect for dogs of all sizes these pools are self-emptying and have a strong anti-rip PVC composite meaning you can be sure you'll have many summers of fun with your four-legged friends I replaced dog with four-legged friends just to kind of lighten the tone and again doing this by using with the uses of emojis I've featured another image of another breed of dog in the pool again not a photoshopped Chinese image it looks like a real image from a particular customer one thing I really like to do with my stores is whenever I get photos from customers is put a little banner like this or a little badge which basically highlights to visitors that this is a customer image somebody has bought this product they're happy with this product and have taken an image with this product and this will really help sell your products as well rather than do it in a cold way and say customer image I've put meet one of our customers Bruce so it's almost like a plan words and makes out as if Bruce has actually come on to our website bought the product himself product specification just the four kind of key things about this particular product strong PVC composite with anti-rip guarantee I'm just kind of reinstilling those features and benefits behind the product self-draining infoldable for easy storage five different sizes to suit all breeds and two color variations there's not really a lot more to say about this product again just a light in the tone because we are in the dog niche I've used dogs as kind of like the bullet points next up we have kind of like the trustworthiness of our site people want to make sure they can trust us when they're going to be buying from us I've put a trust badge in there it was the first one I found on Google there's apps on the Shopify app store which will let you put these in for free why buy from us our five out of five promise to you lifetime anti-rip guarantee or your money back 24 seven UK based customer service be specific with what these promises are address all the hesitations and questions your customer might have so instead of just saying a customer service team it's 24 seven and it's based in the UK to which is where my customers are going to be pay safely with secured payment methods of stripe and PayPal let people know we offer PayPal in case they missed the button over 1000 plus happy customers again social proof and then free worldwide tracked and ensure shipping and that really is all there to it so I'm just going to hit save to make sure the change is doing fact take effect so let's compare the old product page versus the new product page immediately your attention is drawn to the right hand one because of the bigger bolder heading the emoji and more so because of the gift as well there's actually something moving which naturally will draw a person's attention their eyes to that particular section on the left is kind of bland and boring just kind of bullet pointed and then as we move down on the one on the right we've got nice bright vibrant images which show real dogs using the actual pool itself if we compare this to the images on the original product page they're kind of bit mismatch they haven't really been edited they're a bit dark we can see that this one on the right here which I'm highlighting looks a bit dodgy it looks as if that's been photoshopped in it doesn't look like a real image at all moving down on the right we can see this looks like a real person's garden playing with the hose a dog in the pool having fun on the left we have dogs in pools inside which isn't kind of like a natural not habitat I'm trying to think of the word but it's not like a natural place your dog would use their pool so again on the right is certainly more relatable to our customers on the left we just have more images dodgy images of dogs being photoshopped into pools on the right we have the product specification which clearly lays out an easy to digest information what a customer gets from buying this product we have the five out of five promise also which again just kind of reinstals how professional and how legitimate we are as a business that being said that covers the product page descriptions and there's a couple of other things that I would add to the product page as a whole overall number one being a review app this is a must I think it's something like 63% of online consumers look for reviews in a product before committing to a purchase so if you don't have reviews on your products then you're definitely going to be missing out on potential customers and with that being said and guys that wraps up today's video apologies if the audio is of poor quality I'm not using my usual setup at the moment but hopefully you guys can still take something away from this video if you did please make sure you leave a like on this video so I know which ones you enjoy if you enjoy my content please make sure you subscribe as well and then one final last thing before you go is if you're looking for a program which comes with all the content you could possibly need comes with my own personal support and guidance make sure you check out the Ecom Academy it'll be the top link in the video description below there's a callback service too so you me and you can hop on the phone one to one and just go through any questions or hesitations you might have about joining apart from that thanks again for watching I hope you enjoyed it I hope you learned something new and I'll see you in the next one