 And when we talk about databases, what we really want to have you help us figure out is, I think sometimes we figure that the databases aren't a part of the relationship. But they really is, that's where all the information should be living right. Yeah, well I brought my shovel today so we can dig into this. Yeah, so, so the databases are just really a critical tool in housing, all of that, all of that information, and very specific information about not only your prospective donors but your existing donors. So when you ask the question what are we missing from our current database, think about things outside of what's required in your database to run the business, meaning, you know, but for normal things, what is the donor's address right. What have they given history, you know tracking their contributions, the things that you might be missing that we promote within call selling in that relationship driven, you know, opportunity, or things like, you know, significant other children, like history dates, hobbies, right, all of those things that enable you to, to enhance the opportunity for your interactions to be more personable, and unique to that individual.