 Well ladies and gentlemen We've another speaker session tonight for that I am extremely delighted to introduce our next speaker mr. Neil Barman the chief growth officer at yellow dot AI Well, Neil has closed to two decades of experience in SAS and direct to consumer sales and marketing processes With business leadership experience in managing sales marketing and account management functions also Neil is one of the founding Members of the sales enabling enablement a society in India and Malaysia Ambassador for futures of sales a pack community advisory board member to multiple start-ups in India Malaysia and the US and a mentor to the entrepreneurship cell of this Pilani India Well, ladies and gentlemen with this. Let's give our humblest and warmest applause as we call upon Neil Berman to join us on the stage All right. I Know I'm standing here between you and a lot of awards So I'm just gonna take about 10 minutes of your time. So last night I met a customer who said that he doesn't care about technology and digital influence in enhancing customer experience and then I got up and Today I'm here and I could see the the influence of digital and technology That has done to several brands that we all can relate to so first of all Congratulations to all the award winners So talking about the influence of of digitization in customer experience It reminds me of the term digital Darwinism so for the last two two and a half years We have lived through an An a renaissance of experience it has changed the way today we interact we shop we live and That has clearly brought us to a Cx revolution or a or a Experience revolution not only for for our brands, but the way we live every day so probably To to talk about the experience that we're living today It's moved Of course very likely in one of the presentations I I saw a roti kapra Makhan and then technology or digitization probably that's where we are moving today. We are we are moving in an experience from being reactive to being more proactive and the Campaigns and and some of the campaigns I have I have very closely seen an experience Have been more or less proactive in the outreach and the experience that that they have given so Today we have seen Conversation being being automated and being consumed across different channels different languages and probably in in India today even even God allows conversational AI or or automated Conversation to happen and even the the favorite cutting chai is also coming automated to us so conversations existed in in an automated format from the era of ARPANET to the gigabot economy and Probably to to talk about it today most of you sitting here Probably using three or four of the mediums on the handheld device that you're using today starting with with the the hotel which we all are sitting to the network that you all are using and Probably if you're not driving back home your ride home will also be through an automated conversation engine Now it takes years to to build an experience and it takes a tweet to tarnish it all of us who are who are familiar with the with the Rolls Royce story Which happened over a tweet but happened on an incident which was which was more than a hundred years ago that had that had transpired so Very quickly. I'll touch upon the story. So the Maharaja of Mysore Wanted an experience with Rolls Royce of a brand which is famous for the experience that it offers and He was turned down from from purchasing Rolls Royce in the in the showrooms of London because of which he Purchased six Rolls Royce Which were used for sanitization of his palace in Mysore and Probably that day the sales guy would have met his numbers by selling six Rolls Royce at a time But it had it had tarnished the experience that the brand stood for This entire episode was was against surfaced over a tweet About a hundred years later and the experience the bad experience That Rolls had once given to a Maharaja Had again come back to haunt the experience that they offer today So a question to all of you here What app do you think your target group opens 25 times in a day? No, it's it's not WhatsApp. What's up? So open much much more than that so the next question would be Do you know how many times you consciously or unconsciously use a bot today to answer that I'll Introduce you to my friend yellow Global citizen a global citizen enabler and This is how The day goes in the life of a yellow So starting from your your morning toothpaste to your breakfast cereal to the the train that you take to to go to your your Workspaces or or the provider who's powering your internet when you're when you're working at home To all the all the shopping that you do on e-commerce The automation in the conversation and the commerce that happens. It's all powered By my friend yellow And it says the Mumbai never gives up We learned it the hard way when we started the powering mcgm Truly are at a much is adequately experienced in terms of the the volume of conversation and The nature of conversation that started the surfacing on the on the platform So some of the brands might be familiar some of the brands I saw coming up on stage or will be further coming coming back up on stage so automation from from a standpoint of care commerce and support is Provided on a singular platform today probably the the color of the change that we see in automation has somehow turned to yellow and It has been emboldened by almost thousand plus brands four billion plus plus quarterly Conversations that we are seeing getting automated 60% of this automation is actually happening within a time frame lesser than 30 days that shows the agility In our automation or the way we are trying to drive conversion automation among brands Lot of these claims were validated by Gartner when Gartner met my friend yellow 21 times in the last 12 months and That kind of takes us to the conclusion that probably we are truly living in the world of instant and now we want everything spontaneous we we are living in an instantaneous economy and Probably from a from a business standpoint also We are looking at doing all our automation within the time span of of 30 days or less and Yellow makes it happen so talking to Brands or consumers of the brands the target group and I could I could safely say that probably in this in this room today Custodian of all major brands or or at least brands who are making an impact felt for the the experience That's happening all across all across the country is present so in terms of making that experience more colloquial more vernacular in a platform of their choice and spontaneously at a time When customers are looking to interact Whether it be shopping it be payment it be delivery Or it be anything to to do with general queries Yellow makes it happen Reminds me of a story. So so all of you here are familiar with the brand by Jews When we started working with by Jews about for three years back our first Target group where we were talking to to an audience which was non adult category and We started getting queries on the bot. How can I come first in class? So it it need not be to do with Only queries which are which a brand can answer it has to be automation from a standpoint of human intelligence and that's what we offer today we are amplifying a whisper and the way we are doing it is by redesigning the entire experience journey that a brand goes through with its consumer in 2008 President Obama has said that your voice can change the world Probably I was too naive to understand what he meant but 12 years later The writing is on the wall voice has taken over most of our our repetitive or or Daily life task which we want to get solved today. So Let it be our our banking or it be our hospitality We saw tremendous shift especially in this in this era of pandemic or or in the era when where we shifted towards Automation doing most of our work. We saw voice taking over most of our queries and and solving it for us Loyalty loyalty being made Automated it was automated now Bringing in a conversational layer on on the loyalty application which sits in the back end as an enterprise application Has given brands the leverage to give the spontaneous Experience that consumers today are looking for now this entire gamut. How do you bring it? in a in a singular platform or or provide a singular interface or singular experiential interface is by putting the The consumer experience at the heart of your automation strategy So you put automation at the center stage and you connect all your Enterprise applications or your or your system of records with it in order to Bring in that experience Bagging a bit about all the integrations. We've done over the years. So this slide only talks about that and Of course a a term probably which which Most of the most of my agency friends here here whenever you're giving brands a brief as to What you're what you're suggesting is that measurable? How much of it are we monetizing? What's the ROI? So at at yellow we offer you real-time insights with which all your engagements or or every spend that you're doing How is that making a top line or a bottom line impact for you can be narrated to the brands in real-time? and of course these are the cliche terms on compliance so Doing business all the way from Japan to Mexico. We are compliant on most of the certifications that any of the major nations ask for and It's a it's a snippet of how Gartner validated the the platforms market in terms of the conversations That spread across different platforms and yellow was ranked right next to Facebook right after Facebook in terms of How user-friendly or the ease of doing business with the platform exists today? So let me let me talk about a few success stories here in terms of what we have done The the question always come. Okay, who did already got up? Will it sit down? I I'm not gonna talk about MG today so It's a talking talking about a few brands That we have enabled so we have enabled all the all the beer and the pizza that reached our home during the pandemic on a on a seamless conversational platform a very interesting use case with Adidas what what we have enabled that Enables the brand to do hyperlocal targeting hyperlocal marketing and hyperlocal delivery in in a in a given circumference or or in a in a given locality using a conversational platform so I Would I would end my presentation on yellow talking about the way we are here to amplify your campaigns and The way we we do that is by bringing your experience on multiple platforms Instagram being being a late entry into the party, but we are seeing Tremendous tailwind on the platform. Here's some stats for you to ponder upon and and In terms of how you make a customer journey Happen through automation at every phase is Is depicted in terms of how we are doing it on on Instagram so from from a phase of discovery to Private messaging or even enabling the conversion to happen is what we are today enabling on Instagram So not only on engagement the automation we today do Goes all the way till conversion and that's how we enable commerce even on the platform So Ending the presentation here. I know my 10 minutes is up So we are here to to deconstruct and structure your customer experience strategy And we are doing that on a turnkey and self-serve basis We would be here. We're staying back for the drinks So please to reach us and happy to talk further. Thank you. Thank you so much