 and who we are today as a country, as a university. Congratulations Reggie Jackson, you are CUBE alumni. From Silicon Valley, it's theCUBE, covering Google Cloud Next 17. Hi and welcome back to theCUBE's coverage of Google Next 2017. We're at the heart of Silicon Valley in our great studio in Palo Alto. We've got a team of reporters and analysts up in San Francisco with a 10,000 people attending really Google's enterprise show. It's got cloud, it's got G Suite, it's got a little bit of the devices. I'm happy to welcome back to the program some we've had on many times, Nelson Nahum, the CEO of Zadara Storage, really a company that's in there understanding this cloud transition from kind of how the enterprise gets in, multi-cloud and all those pieces. Nelson, welcome back to the program. Thank you, Stu, how are you? All right, it's good. So you and I, last time we talked, was at another cloud show, a little bigger cloud show, one that's been going on for a number of years, but let's start talking about Google. What's, you know, we think a lot of progress over the last couple of years. I mean, Diane Greene definitely has put her stamp on this company. A ton of people that have been brought in, many of them then, you know, those of us in the industry, we know these people, we've seen them grow these businesses, understand how to talk to the enterprise. So, you know, what's your take on the show so far and how Google's doing as a company and we'll get into how they are as a partner soon too. So, this is our first Google cloud show for us, for Zadara. We've been in, I think, since 2011 in Amazon Rainfemme. And we like it too. This is going very well. We have a lot of conversations. We saw that there are many, many customers looking to have multi-cloud strategy that actually work very well for us because we can provide storage that can be accessible at the same time concurrently from Amazon and from Google and Azure and others. So, yeah, that's a good trend. I think most of the people we found they are either already in Amazon and looking to expand to Google or some on-premise to Google and so on. Can you help unpack that multi-cloud bit a bit for us? So, you know, maybe some of our audience might not know. You guys sit in, you know, some of those mega data centers like the Equinex is the world and Direct Connect to the public cloud. So, it's, you know, I've got kind of my storage being Zadara and there actually is physical storage there and then that plugs in to the cloud resources. Of course, we know AWS is Direct Connect. Amazon has, you know, their equivalent and Google has the same. So, can you have, you know, it's a single solution that does it just get fibers to all three of them? Is there software that takes care of it? How does that work? Yeah, great question. So, we sit in Equinex data centers and with our cloud and from there, in many cases, we use Equinex Cloud Exchange that is basically like a networking inside Equinex and can be connected to many different potential targets. So, currently we are cross-connected to Amazon, Google and Azure. So, a customer of us can create a storage and mount with NFS or CIFS or block and can mount the storage, especially if it is file storage that you can share data, can mount the same storage to virtual machines in Google and virtual machines in Amazon and at the same time, they see the same files. And what's the use case? Why are they doing that? Is that for redundancy or certain features? You know, there was a certain cloud outage a week ago, your customers riding through that based on what they're doing? Yeah, so they measure cloud outage that Amazon has last week. S3 costs many people to rethink, I guess. Fortunately for us, all our customers that sit in our storage, it wasn't impacted because they sit in our storage and we don't use Amazon infrastructure, so they could continue. No S3 for your customers, right? Right, so we are doing the block and the file storage for our customers. I think that what is important here is not the outage, but what is important is people start recognizing that you need to have the data in two locations in order to be safe. Yeah, it's, you know, people that have done architecture and understand infrastructure is, you know, I need to be thoughtful as to how I architect things. Either I need to make sure I have the availability zones and the services and, you know, can take care of that, or, you know, perhaps even multi-cloud to be able to. So multi-cloud, you're completely independent and the one to charge. So we have already many customers using us and Amazon and again, because our storage can be cross connected to multiple cloud, it's very easy to access from virtual machines in any cloud at the same time. So people that are using that is either for a kind of disaster tolerant solutions or more robust solution, as well in some cases for migration. I mean, each cloud provider has the places or the attributes that has, you can run applications better in that particular cloud. So for example, Microsoft Azure, anything that is related to Windows, they are the best. And Oracle Cloud, if you run Oracle, probably is the best way to start. So I will say that the multi-cloud is not only the disaster recovery type, but the people want to use the best cloud for the particular application they have and they have multiple applications, so use multiple clouds. I'm curious, do you get visibility as to, you know, why are your customers, you know, choosing Google? Are there, do you have customers that are, you know, using Google that aren't using the other public clouds? Is it primarily your customers who are using it as a secondary source? Any data you've got or anecdotes? So we have two types of customers, the ones that are multi-cloud and the others that are going from on-premise to the cloud. As you know, we have an on-premise business and we make it very easy from on-premise to move to the cloud. We just launched in here in Google Cloud service called Cloud Hydration, that basically we allow a customer to move the entire infrastructure from on-premise to the cloud with zero or minimal downtime. So we will ship all the storage to the on-premise facilities. The customer will pay per use. We will start doing replication to the cloud or in some cases, if it is a multiple petabyte, we will ship the equipment to the cloud and in the meantime we can do replication and at the end we can switch and failover and continue, the customer can continue from the cloud. Cloud Hydration. Cloud Hydration. Is that service and does that support all the services? Yeah, so today we are doing this for many customers and the good use case is when a customer want to move a lot of data to the cloud but they don't want to have downtime because the Amazon Snowball and all these boxes, you need to copy the data and then ship and then restore. So it's not a truck that takes three months on your location? This is what we do, we ship double amount of equipment to the customer, start doing the copy and then half of it we ship to the cloud, we connect to the cloud and resume the connection and all the time the customer continue to run. Okay, and at the last moment they do the failover. So it's minimum downtime, even if you need to ship one petabyte of storage. I'm curious, we've been going through such tremendous changes in the storage industry, do you guys sell, is it the storage person, who do you sell to and where is their mind at when they think about storage today? Yeah, we sell storage, so the storage person is the one. As I said, a lot of people, if they're buying Google or if even they're put in AWS services, the storage person, you know, has a lot of time kind of shoved out of the mix. It shoved out of the mix until they have a problem that they need to bring back the storage. Wait, are you saying that could be a problem? So what happened is that, and this is, I think how the cloud started, cloud started to say, ah, storage is just storage. Until you start running real applications and you need the performance and you need the reliability and so on. So this is why you need the storage guy to architect the solution. And this is where we come in. We actually act as a really good outsourcing team of storage experts to the customer. And we help them with this transition from on-premise to the cloud and in many cases, back and forth, the customer want to have a leg in the cloud on-premise and move data easily back and forth. So Google made a good push at the show talking about building the ecosystem, how they want to work with partners. They had companies like PWCs all over the place, SAP, very strong partnership. How have you found it to work with Google? Any things you'd say to them as to how they can accelerate and move things faster So far, our experience with Google was extremely good. The people are very dynamic. They have the Google dynamism that is very good. And for us, it was really good to have a close relationship with the Google product managers and sales people and so on. So we enjoy a really good relationship with Google Cloud. All right, well, Nelson, I want to give you the final word. Things you've learned this week, any cool customer conversation you've had, give us final takeaway. Yeah, so I guess my summary is that here in Google Cloud we have a big advantage because we have a NAS NFS SIFS with Active Directory Integration and all the snapshots and capabilities that enterprise need. And you know that Google doesn't have EFS type of functionality and our functionality is actually higher than EFS. So this is what we are talking to customers here in Google. Cloud, anybody that needs NFS and SIFS and NAS and multi-cloud and on-premise to the cloud, it's, they talk to us and we are ready to go. All right, well, Nelson, I really appreciate you coming to the studio here to share what's happening at the Google event. Be sure to check out wikibond.com for all of our cloud research and of course, siliconangle.tv to see all the shows we're going to be at as well as the replays from this lot of other cloud infrastructure, IoT and big data shows. We'll be back with lots more coverage here, day two of two, covering Google Cloud from the SiliconANGLE Media Studio in Palo Alto. You're watching theCUBE.