 اسی بھی آپ کو کہہتے ہیں کہ اسی بھائی میں لکھتے ہیں جس کے لئے انگرین میں مہمور پہلے ہی مہمور تک کھولی ہوتے ہیں بہت ایک کھولی جیرنلسے میں ہے اور اسی بہت نیمار کے لئے کسی بہت سمجھنے میں کسی بہت نیمار کیا ہے ، اندرین بہت بہت سمجھنے میں بہت سمجھنے میں گا ڈیجٹل جیرنلسے میں some more 32 years young 810 years جیڈل جرنلس مرکہ جیڈل جرنلس مرکہ جیڈل جرنلس مرکہ جیڈل میں نہیں شاہے گا آپ جیڈل کے ساتھ افضل جرنلس کو مھظور کو مخلوق دانا جاتا ہے خونوں سے کبھی جرنلس میں سیمتے ہو گا جو اولدارہ دیتا ہوں پیدا کرو ایک بہت دیتا ہے آپ اور میں جانا کہ میں بہت مراہ میں لیو Evet جو اس پر اندر ایسے جو ایسے مکنی یہاں soup جو ایک شخص جو تاہہی سار ہیں میں اپنے دوشessed اگر آپ کن جو سام نکل میں سام سام بھی میں اپنے دوشessed سام بھی۔ جو اپنے ایسے ایک کل میں سام بھی چھوڑ کرتے ہیں تاہی آبانی آجی ہے جانلیسم تمام بھی ایسا جو نظریلکے میں آفا جانلیسم ہے یہاں مجھزتے ہیں جانلیسم میں اپنے دوشessed اس کے مرکش ہے جانتا ہے، اور بہت کامیحیے کی تب انہوں کے بعد کیا جانتا ہے۔ پہلے ایک حالی کیا یہ کسی حوجہ ہے۔ ایک بہتران ایک پارٹ آگا تو جانتی ہے۔ یہ متعلقیڈ کے موجی میں ایک بارہا ہے۔ کیا کہا کہ ایک بار کرد زندگی글ی کے بارے میں کھیں گا۔ اگرینگی کیا جیانتا ہے، call but they cause and all against me so i'll not take any of the names some of them have since departed right so but supposed some one of them have since departed right so, so we had in our room so they did those have made a mistake or asking to speak to them on the political economy so I spoke to the political economy so I spoke 1 reason and then one reason and I became editor is because I sound like a professor said sometimes trois I converted into editor because because I sound like a professor sometimes and I can give n nigan as they say so it it helps because I said so so nigan lined ho at the end because the אח parental انکس طرح آنہ سے کہتا ہے کسی آئے اور پر ان میں سب ہے ہے کہ یہ کسی منزولري میں جو امرے امرے 10 بخردی رہا تھا ساماہ기가 ہے چاہے ہوں کہ میں ایک عبر بھی نہیں ہوگیاں نکھا ہوں گے میں و اور وہ سب سے م کتنے کیکہ بہت امرے امرے بسیط پہلے امرے امرے امرے آگاھوا اور ہمیں کہا کہ کیا جب میں ایک خلافستان کیا گئے تو آپ اینجا ہے انہموں tonight آپ سو سے کونمزن سے کم پھرائیں گا آپ ایک مجھے سوچ جانتا ہے کہ کل ایک ایک نبیزان آپ کو کسکا فرمائی آگی ہے کیوں کہ میں اس لئے ہی شادہ کیا ہم ایک ایک ساتھ بہت ملی کیا ہے کہ یہ بہت کوئی بہت ایک بہت ساتھ بہت ایک کسکل ملی کیا ہے اور یہ جانتی ڈیڈنلیسم اور دھجٹل ڈیڈنلیسم ساتھ بہت جانتی ہے اور یہ جانتی و بہت جانتی ہے tight but there is no other distinction because at the core journalism remains the same unfortunately there are a bunch of journalist and there are gonna become activists and you sit in judgment of everyone else saying what you are saying is right and the and what you're saying is wrong. and there is suddenly it's become very very accessible to tell both sides of the story because چھوڑا ہوا کہ اگر آپ اٹھنا لوگ میں مصدر میں دور کیا یہ بہت اٹھا ہے کہ بہت ایک فرمہ میں ہیں você مصدر میں بہت لکھا ہوا۔ اور ہمیں جو تحفظیں بہت مصدر میں بھاقہ جانلس کی اتنا رہا ہے انہوں میں مجھے آپ کو مجھے کسی مجھے مجھے اللہ چیتا ہے انہوں میں ، انہوں میں مجھے اللہ مجھے اللہ از پر اچھا چلنے کے بارے میں بھی بہت غرفت ہوتا ہے because I see journalists badmouthing journalists all the time. And it's not to be done. Thank you so much for saying that I can say with the number of journalists I know that is true. And when I acquired business for when I tried to hire editors, if I would do a rough check, I couldn't hire people for the first two, three years because if I called somebody they would say useless, I mean I mean polite right. جو جیسے ہی ہے کہ نھی جو ساندی ترہا ہستا چاہتے ہیں۔ صرف شاهد تھا کہ زیادہ جمینے کےاں پر شانہتے ہیں۔ اور اس کے زیادہ مولیٹوں میں پوڑے ہوں۔ یا۔ وأجی کسی لیے کتا ہے۔ لیکن ع سے پر بھی جو ایک جنرلیس ہے۔ ان شخص کام چاہتا ہے۔ تو بہت سی اہم جو ایک بہت بہت اہم مہار ہے۔ جب شیرین کہا چاہتا ہوا ہے یہ بیسنس بہتری بیسنس water میں پہلے ب imagen کیا جاتا ہے کہ جانتا ہے اور شیرین آپ نے جانتا ہے کہ دنیا آپ میں محارتا ہوا ہے جانتا ہے میں محارتا ہوا کہ جانتا ہے اس سے بہت منشخود اٹھتا ہوں میں کافت نہیں گا تو آپ کنہوں کو دیستان میں ڈن میں بھی بہت مقاوم إکشا the رو بارہی بھا کے باہا تھا جانتا ہے گا وہ ملیال ممار رمان و رم انگmachine لئے بات سقلہ کی بات were بھی پیدا تو تھائیًا بات سقلہ دا ہے تھوڑا ہے ہیں آپ کو بڑیک کر را پہنہ کانی雭اد زیادہ کے لئے آپ bicycle یہ مجھے breaks مشابzent Yes but can't stay the professional turned a see if talking to you and he gave me are a lot of the info that have wanted انٹروڈنج ٹن کے ساتھ ہال railway komunities which we publish dan دیکھا گیا تو تو میں جانا ہے جس کیوںک ا персонی لا کیا ہے ایک حیرت انگ replication신 نکزار دےھی آن saute اللحصانgreen ڈیبرٹنٹی2کی پر سی کیڈ اس کے حسین میں اisi기alted جانیا ہے انڈراسpipe لیکنے کی تو میں اس کے وقت because i was supposed to do this at 2 پیم and am doing it at 3 Dlatego اسی extrapolate مھیک love وی should get on my last question you know again a lot being انہوں کے ساتھ تقلم기는 کے لئے پرنٹہ کرنے کے ساتھ انکرام ہی دا لیے اور ستنگ پرڈارہ کرنے کے ساتھ انہوں کو دلیہی بار سارے پرنٹ سے مضحہ دیتے ہیں ہمشکہ �یوز کنے کو حضرت حضرت کے ساتھ گئی جو । جو ڈیٹوریل کہتا ہوں گا ایک انڈرسٹان کے بارے میں آپ کتی رکھا ہے بہت jesteśmy ۔ بالتی حضرت character مارتیا ہے میں ایرا کو اپنے نوی آیا گا میں یہ جو نوی آریکٹ کیا رہا ہے اور تو آشانٹ ڈیٹوریل کے حضرت بھی جاتے ہے حضرت کیا کیا جاتا ہے حضرت کیا آئی ویڈیا مرنیوس امارے کرنا چاہتا ہے اور یہ برنٹ اوڈیجٹلی سے نہیں ہے ایسا how do you build a subscription business at scale اور what will people pay for there used to be a time when people would just pay for any sort of information or anything else but I think over the last two years what we are beginning to realize is that people now will pay information for will pay for curated information for curated news because there's just so much news out there that there are no filters and there is no way for you to know what is credible what is not credible what is true what is not true and I think increasingly we are seeing this tendency of people to pay for credible curated news that's a plug for people like me editors and for Vikram's organization editorjee because I think editors still have a role to play in that curation it's not something that algos can do just yet at some point in time they will be able to do it and I think that is really the future for media will we be able to build a scale business out of this remains to be seen but print is not going anywhere I mean even in the US if you look at the wall street journal for instance still has a lot of print copies so I think in India if you were to look at English language newspapers you have at least a decade before you come to a cliff where a lot of people are not used to newspapers at all sure the pandemic has hastened it a little bit simply because a lot of people stopped taking newspapers during this period and they've never gotten back to taking newspapers but I don't think newspapers are going to die tomorrow but the important thing to realize is that this print, digital, TV are all at the end of the day artificial distinctions I don't think news journalism is going to die so if you know how to be a good news journalist you will have a job and that's saying a lot in these days being a good journalist so cool, thank you for telling us that within the business of brand and content you know sometimes a huge brand and as long as the content keeps pace with the audiences that are in multi-platform environment I'm sure every editorial product will thrive there are startups in the business journalism space and you did work in the business journalism space extensively in many years who has got 20,000, 10,000, 30,000 paid subscribers so clearly there is some hope if you do the right content you know there is hope for long-form copy too which you've written about in the past I just want to let you go and by asking you your experience of the first edition of the exchange for media English journalism jury I was not there, I was away with my daughter who was speaking at a UN conference in Bombay so she told me I can't look at my phone, I can't do emails, I can't look at my iPad so I was not there but I was told you told the team that we should do it physically and not do a virtual jury that's the feedback that came to me yeah I mean it's just very difficult to get sense of people virtually but before I say that I just want to react to what he said because he spoke about the business journalism space and a lot of startups that have 10,000 subscribers and all that's not scale it's not going to pay for even a fraction of my newsroom all your salary and I'm speaking all your salary that we should not go down that road like all good Indians I feel that I'm underpaid right so we should not go down the road but the jury was fun we had a lot of interesting applications very very diverse group I wish it could have been more diverse geographically I don't think we had adequate representation from regional media I don't think we had adequate representation from some corners of the country and I'm sure there is good work that is being done there especially in regional languages and I'm sure all of you know this regional language journalists do some of the bravest journalism out there and they are at the most threat from local government action which often tends to be far harsher than anything that larger governments can do so I'm hoping that next year you can do broader but the process was fun I'm hoping that the short listing process can be a little more efficient the next time because we would definitely I'm speaking on behalf of other members of the jury Vikram was there in the jury I saw Bupin around he was on the jury we all felt that we were being a little unfair and just giving two or three minutes to everyone who came so you know people who would speak you would have a bunch of questions to ask them but you wouldn't ask them and I think the least you can do is to respect people by giving them more 10-15 minutes of your time so spread it out over two days get different people for the jury try and keep some common people but make sure that everyone is heard so that people go back thinking that it was a fair process thank you so much I believe in physical juries in Inma we do a physical jury and Ms. Shirin Banu is there this year we didn't make journalists or editors wait too long more than 10-15 minutes we see yeah but factors physical juries we budget more time we try to do more virtually and this is a jury that again I put together I called Ms. Banu she couldn't be there on the jury on but I chased her we didn't announce the jury till she agreed because I really wanted India's best journalist editors on the jury so thank you to all the jury members thank you to Sukhu it is the first edition like most of our initiators have grown this will become the mark list so thank you for making time for us Sukhu going through this process and I've discovered 18-20 names that I didn't know of and I pride on knowing every journalist as my job so clearly next year Indian language journalists and you know more geographical spread physical jury meet more time for journalists but once the first list is out I also pleasantly surprised to know some people I know I always thought they were above 40 they're under 40 I won't give their names away but I swear that's the reality I mean I'm not trying to look at the people I once had an editor who stopped ageing at 39 okay by the way editors are notorious including me for putting their old photos in the op-eds you know I'm sure you know that where they look I'm not referring to you Sukhu by any so thank you and you know I don't want to patronize Sukhu but Sukhu always kind to me with his time with his patronage always trusts me and most importantly makes time over the last 20 years he's been very kind to me so I want to extend a round of gratitude to Sukhu for making time I think time is our biggest asset so thank you Vikram Bopain everybody who made time for the jury is the inaugural list and we are doing this as an adjunctive to INBA which is our exchange for media news broadcast award the 14th edition is on Saturday at the imperial lawns during the day we have news next which is at the imperial ballroom the vice chairman of the Rajeshabab the jury chair is presiding over the function Shri Harivanshanar and Singh Ji the IMB minister is the chief guest so all the jury members all the winners we've not announced the winners yet we'll do it as close to the awards as possible maybe tomorrow sometime during the day for various reasons at least I can have peace for a little more days and I just want to say and all the journalists editors I have are here in this room tomorrow morning we announced the rankings tomorrow at 4pm here in this room we announced the ranking of the political spokesperson so it may have some content value for you to cover and the exchange for media insights team led by Mr. Sunil Kumar has done it it's a very extensive ranking we've looked at credibility content number of appearances we've done stress testing with editors and I talked to five editors personally so if I went by their choice I would have to do five different lists but we have one list I call one of the spokesperson who is in the top five and I asked him what should be on the list before I told him and he said I should be number one he is in the top five and I thought his ranking was very good that's why I could gather he is a rising politician so I took the courage of telling him exactly what his ranking is he was not happy with it but I think we've done it very scientifically Sunil and his team we've done enough stress testing like for the last two and a half months دنیر میں تصور کرسی بழیا کی بیٹو اینے کچھ رہا ہوں لہذا بننا جب بے بھی ہمارے سبھی Calling Award سبھیی شما ہمارے کی تانی لائے بیٹی جگہ اسی پرپیش جذب سکتی توری یا بیٹی بیٹی جگہ gonna be مرہا جو مرہا نمہ لیکن ہم د کے لئے کہ ہم لیکن مہاروں پاکارہ ناہر ہم بہا گوشت ہے لہذا ہم ایک بہت ایک سر آنا کے ساتھ جہاں ہوجانا ہوں یہ ایک نمہ ایک آپ کے لئے بہت ہے سمجھ سے جنرللیسed کے لئے ہمارے کی دایا کے لئے اصلاح جانے کے لئے مجھے بھان میں صفیح کی جذبت ہے سکو میں رفیل میں sayتے ہیں چاہتا ہے کہ آپ کو معاہ میں صرشی خالق کریں گے کیا کہ آپ کو مجھے اطلبوں کو رہنے کے لیے جانا دے لیکن ہم بہتا ہوں مجھے سکو میں کناہ بھی اور یہاں بہن میں بہت تیاری مریانا مدعم کرنے کے لئے