 Hupup Thursday on Why In The Morning, this is our first interview of the day, our first artist of the day goes by the name Eru the Rapper. We have been going on and on talking about joining a locus, talking about logic, talking about Eminem, and from this conversation I can't wait to listen to more of his music. It represents one ten that is getting gala, the hood, that is Kajadu County. So Karibusana, Karibusana on Why In The Morning. So the drill is always, look at camera 4, introduce yourself if I missed anything. Yeah, so I'm Edu the Rapper, my government name is Edward Ubura. Edward Ubura? Yeah. That is your Duma Nambani. Let's not talk about the Duma Nambani. But yeah, that's what's on my ID. Alright, Karibusana on Why In The Morning. Rap is something you do for fun, as a passion, and as a career. Profession, yeah. Alright, when did you fall in love with this thing? Done it since I was a kid. But I decided like, I'm going to pursue this thing professionally in high school. Because like in high school, like all through my schooling, I've been that, that A student. So like when I got to high school, it just didn't feel like it was fulfilling. Like it was not a but, it was like a empty space that only rap could fill. Exactly. Alright, so how do you feel? Maybe God gave you all these brains to cure cancer, or maybe? So I've thought about it like that as well. But when I put two and two together, the only direction I'm pointing is rap. Because like I could as well be an engineer or a doctor. But I would never be able to stand out in that field as much as I do in rap. Alright, so you feel like you're the best edu when you're rapping? Like for one and a half years, once Rikap had broken up, I wasn't releasing music or anything for one and a half years. So just last week I released my first single. And everyone who was texting me was telling me, good to see you back on your feet. Like to everyone, the idea of me being on my feet is me rapping. Like nezakua president of Kenya, but according to the people who know me, that's not the edu who is doing well and doing what he likes. Did you take these a's to college? Yes. Took them to college? What are you studying or what were you studying? I'm studying become marketing option. I was doing an engineering course, but I switched. You switched? Yes. So I'm finishing my fourth year. You're finishing your fourth year? Yes. Why did you decide to do a business course? Because music is a business. Exactly. And I think people don't put as much into the business side of it as they do into production and being stars on... Young shiagi and juice man. A different scandal every day. Like people should put more into the business side of it. People should put more into the business. And what I'm studying is marketing, which is like without marketing, how you getting your music from the studio to... DJ Raji is a student as well at the University of Nairobi, but he found a passion in DJ. So maybe you understand the struggle. How was it for you? On the side. It was really different. It was really different on the side. I'm doing something totally different. In school. What was your name? Environmental science. Environmental science. You want to see the English. All right. You want to see the environment. So when it comes to DJ, this is where your bread is coming from, right? Do you see yourself practicing somewhere at the UN saving the environment or the ministry of environment and everything? I'll go for sure. All right. This is happening a lot. The reason I bring this up. We have so many, so many young Kenyans getting into college and studying things that they won't practice. And I find this a waste of time. Because you waste four years in school. I'm sorry, parents, if you're watching. You waste a lot of time in school and this energy you could have focused on something that is supporting either what you love or something that is what you love. I think about the system has actually set us up. It's not really a fault. Like in high school, there is no career day where they ever brought us a musician or a creator. Or a film director. Yeah, never. It seems to be an engineer, a factory, or a doctor or an accountant. All right. So try to imagine if everybody in Kenya was an engineer, we had half of Kenyans are engineers, half of Kenyans are doctors. Is that a society? Nah. It's not a society. And I think it's like in one of my raps I say that higher education, higher learning in mefana wa say wa cheku fikiria. Like people are not thinking out of the box. Because I feel like you can't get a degree to go be a bank teller. Like a bank teller is a type of job which you can train someone for a class 8 exactly. Because all you do is punch. Take money, check. If you have a degree or come up with a level of education, you're not supposed to be doing basic stuff. You're supposed to be thinking totally out of the box. Because your education is not growing the economy of the country. Exactly. And so people are just finishing being bank tellers, kawila jobs. And these people have potential to be great. So they are being underused. If you take a degree holder and put them to operate some simple things it's wasting their ability and their potential. To an extent, I mean they could probably contribute to whatever they are doing, that profession. But if you're not doing what you stand out in then you'll never really reach out your rich, your full potential. That's what I feel. You sound like this Tesla guy. What is his name? The guy who writes things at Tesla. He was saying when he came up with the self-driving cars he was saying we should not waste human hours in doing tasks, repetitive tasks like driving. These things can be done by machines and use our minds to do better stuff. Alright. Anyway, let's get back to the music. We got so deep. Let's get back to the music. You're telling me you have a rhyme book that is 400 pages. It's almost half full. I started writing in it in December. Yeah, because that's like I was writing a rap in my head. Alright. My question is, that's me. My question is, all these rans and all these verses, when you get back to say page number 11, do you remember the flow? Yeah, of course. Do you remember the flow? Yeah, like sometimes people remind me of raps I wrote like five years ago. And sometimes you can't even put one plus one together. I've forgotten it completely, but when I hear that first line, it comes back. Alright. So something that you've written, it's in you? There's no way I'm going to write something, then forget the emotion that I felt when I was writing it. And you know, for me writing rap is an art, it's a science. It's like patterns for me. It's like rhyme patterns. So there's no way I'm going to forget the flow changes. Exactly, no way. No way you're going to forget. I'm feeling like you're using this tool to educate, to open people's mind. Exactly. Actually I'm trying to figure out a way to use rap to teach in schools. My dad is a teacher, so I feel like it's Iko kwa damu yango. So I'm here to educate, and I want it to, I was reading about how much Kendrick has contributed to the education sector in America. His album has been archived at the Harvard Library. His works are being used to teach English and poetry in schools. That's what I want for me. Which is really powerful. Exactly. That's what, rap has that amount of potential. Rap has potential. That's the potential it has. Do you think it's the biggest genre in the world right now, in the world of music? Why do you say so? What is the proof? Because the proof is it has contributed the biggest percentage than any other genre when it comes to music industry revenue. And when it comes to... Revenue number one. You can never go wrong with numbers. And the kind of digital innovations that are in the music industry right now, most of them are coming from the hip-hop side. When you talk about digital innovations, rappers, like you see Travis Scott effects on the sound. And not just digital innovations, but innovations. And yeah, you see like even country music right now, they're using 808. And this came from hip-hop. Hip-hop has a huge influence. Hip-hop has a huge influence. Hip-hop has given rise to house, techno, krank, trap music. It's endless. It's all coming from hip-hop. Yeah, I mean. And numbers on the board. When we look at the billboard charts, there's always hip-hop music. And the innovations in the music industry, most of them are coming from the hip-hop side. Like Travis Scott released an album and he was selling what do you call them? Action figures. Action figures, yeah. Of himself. It's like such innovations. Nobody ever imagined and musicians selling action figures of themselves. Much more than the action figures. And this is sold out. All right. There's something about, I saw a post, when Khaledra posted that his girlfriend was pregnant, this lady blogger went online and said, is it a qualification for a rapper to impregnate a woman before they marry them? When you look at a rapper across the world, is it a qualification to make a girl pregnant or make them be with a child before they marry them? I guess, you know, hip-hop has this culture of like, to be cool, you have to have the girls. So, I guess it's... To be cool, you have to have the girls. All right. And there's a lot of stories going around about objectification of women in hip-hop as well. But talking about the girls, our topic of conversation today was DJs and the stereotypes around DJs. These are the guys who play your music anyway. All right. So, we are DJs and Kimulizademi and we have a national. We have a national. We have a national. So, what do you think about this particular issue? Before Raju's tells us what... This is an element of hip-hop. Because this is an element of hip-hop. I think, like, the culture needs to change. The culture needs to change. I'm fast as a society and in hip-hop. Because hip-hop, think about it, it is actually pushing a lot of negative culture. Misogyni. Like, a lot of misogyni is being pushed by hip-hop. So, as much as good is happening in hip-hop, drugs is being pushed in hip-hop, killings are being pushed in hip-hop, the gangster way of life and snitching is a crime when it's a good thing for security. And so, even kids are listening to these things and most of these rappers, if you think about it, that's not really the life they are living. They're just writing lyrics which are going to sell. But DJs are living this life. But the culture needs to change. Yeah, it needs to change. All right. The reason we are here is not about the politics and everything, we are here about this latest song that you have done. Tell us the title who produced it and what inspired it. Yes. So, the song is called Wachawa Jeribu and let them try us. So, the song was produced by Mike Muema. He was in a cook studio this year and the song is basically about never giving up. I wrote it from my own point of view from the experiences that I was going through. I was part of a gospel group called Rick Up and we broke up last year. So, after the break there's a lot of criticism being leveled at us and a lot of people just bashing us what is it trying to understand like why we even tried to I mean why we made that move and so what was in a lot of what was going on in my mind was the complexities that come with being in a group. Exactly and not just being in a group our own personal lives. So, like I was thinking about how many people out there going through the same thing so many people are trying to chase their dreams because nothing else feels fulfilling and you can't really do something which you're not in love with or something which doesn't fulfill you you'll quit after 2-3 weeks so many people are trying to chase their dreams and it's hard It's hard out here there's so many stumbling blocks on you It's hard out here especially as youth like this lack of opportunities and so I was writing it from a point of view that if you listen to this song you'll feel the struggle I was in and you'll understand that I'm still here and I'm still doing this and you can still do it as well you can still chase your dream and work on what you love because me, me I'm still here and I've struggled so much so you can do it too you can do what you love Why Schwartz from a decent man right here Edu the rapper representing 110 representing Kenyan hip-hop to the max so listening to this guy Edu the rapper DJ Rajiz is this what you call a representation of hip-hop culture is this what you like to see from a rapper Tuambi eno mnugan Westman Westman mneza mpa beats Fricel mneza mpa beats kutafti a beats social media on neza kupatan mnugan Facebook, IG, Twitter Edu the rapper that's simple Edu the rapper YouTube watakupatan mnugani that is most important for an artist just look them straight into their eyes So Niko under crazy global management that's the YouTube channel where my videos are that's the label that I'm signed under crazy global management so that crazy has a K R-E-Z-I but if you search Edu the rapper on YouTube you still access my words You're a rapper sticking to the raps we have a beat for you Edu the rapper representing 110 freestyle before we listen to his latest song that is on YouTube supported by DJ Rajiz himself on Hip Hop Thursday on Wai in the morning komi challenges it is yo yo yo take it take it yo a major killer sonisha kafunga ka solex hama mc wa nani watch ka rolex killing me kankujua beyond tiana noles they hype only saying overnight like a house guest now all they got to brag about is being in the game longer mahaliko minafapua give points to kubonga kus all you do is talk you straight out na roby diaries ima subin season kus im black no allergies bubaza yo faces like y'all committed felonies im mixed it up with melodies I had a dream anything like it would ever happen but now it seems ima start with diamond king get them diamond rings now im want to find the things I know where the people's heart is kus im guess of gay to find the things yo a yo i jump full the stage and represent for the ones my age misunderstood generation been caged We'll be back with tomorrow, why in the mornings I don't go to rap. Wao ji?