 10 things to do before selling t-shirts t-shirt business tips. Hey, have you thought about selling t-shirts online? Hey, it's a pretty cool thing to do. You can sell all kinds of t-shirts online and make a lot of money But if you do it wrong, you could lose your own shirt. Okay. We don't want that to happen in this video I'm gonna go through the 10 things that you need to do to be successful selling t-shirts online and we're starting right now Hey, if you're new to my channel, I'm JR Fisher. I appreciate you being here on this channel I teach you how to start running grow your online businesses now. I've been selling online since 2009 gosh went by fast and We've sold millions of dollars of both physical and digital products online and along the way I've learned a few things so I thought I would start this channel and actually share those things with you guys So you can get good results too now at the end of this particular video. I have a free course It's a $97 e-commerce course. You can find it in the description below click and learn no credit card required You can grab that also if you've already tried to start a t-shirt business or you have questions about it I want to hear your comments below. Tell me what your experiences have been Tell me what you've been trying to do if you have questions put those in the comments below Really appreciate it. Don't forget to subscribe. There's a big subscribe button down there Hit that subscribe button and do me a favor Turn on notifications ring that bell. It'll sound just like that if you ring the bell it will try it You'll see and once you do that make sure you turn on all notifications That way if I come out with a new video We can actually just notify you and let you know you don't have to search It saves you a lot of time in a hassle and the cool thing is you're kind of a VIP You're gonna be ahead of everybody else because you're gonna know about it before they do so you don't want to miss out on that You want to make sure you turn on all notifications now in this particular video? We're talking about selling t-shirts and you know for years I've sold a lot of products digital and physical and matter of fact I had my own branded products of thousands of websites including Walmart, but this t-shirt business thing This is pretty cool. If you follow these 10 steps, you can be wildly successful at selling t-shirts online All right, let's first talk about what selling t-shirts is. It's not going out and printing up a bunch of t-shirts and then Sending them out to customers. It's nothing like that. This is what's called a POD business POD And let me explain to you what POD is that's print on demand So what you actually do is you integrate with one of these companies that prints t-shirts and as you sell t-shirts They actually print them up and they ship them out for you So you don't even have to touch the shirt You'll never see the shirt unless you order one of your own and it goes out to the customer and all you do is keep the profits Now I always have a lot of people ask me. What's the best business? I mean you own a survival food company and you own a course business and you own these other businesses Which what is the best one and the truth is there is no best business What it is is you find something out through like and some are better than others But you find something you like doing and you just proceed with that if there's a market for it out there You can pretty much sell anything online now Let me kind of explain to you though You do want to niche it down or niche it down whatever you want to call it You don't really want to have a general store a general store is where you sell everything to everybody and doing that is incredibly hard You're going to be competing with Amazon and Walmart and you know target in places like that And that's really tough to do so what you want to do is be more targeted now to give you an example a General pet store would be a pet store where you sold all kinds of items for all kinds of pets and dogs and cats and birds and all that That's a pretty generalized thing and that's pretty hard to do But if you opened a store and you catered just to people who had shawalas, okay? That is more of a niche Okay, so everything shawalra related their sweaters their collars their beds Everything having to do with shawalas and t-shirts that said shawalas on it that would be really niche in doing something like that You're going to be a whole lot more successful because you're really going to speak to the people that are interested in that the people who are Passionate about that now that was number one, but number two is yeah, okay I want to back up for just a second you could have a general store You could have a general store on some place like Amazon, okay? So if you wanted to sell products on Amazon and you wouldn't sell dog collars and you wanted to sell You know printers and you wanted to sell jewelry you could certainly do that on a place like Amazon But for your own store and to generate your own traffic that just won't work So what I'm talking about is if you're you're building your own brand you're building your own store You don't want to go general number three is to sell simple text-based t-shirts now Everybody who's getting into t-shirts says well, I'm not a designer. I don't know how to design t-shirts And I don't understand how to do that and I'm not good at graphics Well, you don't have to be some of the simplest t-shirts out there are just text-based t-shirts And they sell really well, so that may be something you want to check out. Let's go ahead and take a look at some of them right now I'm gonna run over to Etsy and look at some of the t-shirts out there. Let me show you some of the top-selling ones Okay, I'm over here on Etsy right now and I'm gonna go over here and take a look at clothing and shoes I'm gonna go to men's I'll go to shirts And let's just see what's going on here. What's shaking what's going down? All right now check this out The shirts that are actually selling well, you know, you can tell by the number next to now check this one here out It's got 559 sales. Let's see what this shirt says Well, there you go beautiful boobies that that's a shirt that is actually selling on there now You can see there isn't a lot of Actual graphics here, right? This is just a t-shirt. So that's one that's selling and you can actually go through here Let me close this out and we can find other shirts that sell well. This one here has sold 1,960 7 shirts and look what they did be kind. That's it That's all they did with this t-shirt is be kind So, you know, you don't have to have these great ideas like you think you do a lot of the t-shirts And this one here's got a real fancy design and sold 1,300 of them But a lot of these you can look at this is a very popular one here. Ooh people So they didn't put a lot of thought into that And this one here's a custom one so you can do custom ones And let's just scroll through and see some of the ones this one hope see here is sold 10,000 t-shirts Let's check it out Now you can't copy Exactly somebody's t-shirt they won't allow you to do that, but you can do something similar change up some of the words This here just has two different fonts on it. That's all this is and you know, they have a little saying she is Loathed with strength and dignity And she laughs without fear of future. Okay, so, you know, that's what they put on this particular shirt here It didn't take a lot of effort. You don't need to put a lot of effort into this stuff Now I'm not going to suggest that you sell these t-shirts with paid Traffic the the ones with just text on them because that'd be kind of tough to do but they're great upsell They're great at your checkout on your page and you can pick up a lot of sales if it's related to the thing that the person just bought Okay, number four, let's go ahead and check out what t-shirts customers are buying that are actually printing t-shirts So let's go over to printful. I'm gonna do that real quick. Okay. I'm over at printful right now And I'm just gonna look through their site here a little bit. I'm gonna click accept on their cookies And we're gonna look at products and let's let's pick women's t-shirts right now And see what we got Now here's the cool thing guys at printful you can see which shirts are selling by the number of reviews here These are all the different types of shirts than you have access to okay, and you can see which ones do well Like this one here is rated very low. It's $15 Not doing well $13 people don't like that one 37 reviews only three stars So let's look through here. So sometimes buying these super cheap ones like this even though they look super cheap People don't like them. They're not good. So let's scroll up to the top here And this one here $7.95. It's a very basic one But it's got 328 reviews and that's the cool thing with printful, which is one of the print on demand People I would recommend is you know, they let you know people get to rate these things. They say what they thought of these shirts This one here is a woman's shirt 32 reviews. This is a hundred and six here. It's a unisex one But we know women like to have ones that are more form-fitting. So if you're selling the women, I would recommend that This is a unisex one right here That one there didn't get great reviews This one here got pretty good reviews guys 26 and 17 95 and So you can just scroll through here and find out which shirts are good. Which ones are now another place You can go to is Jiffy t-shirts to find reviews And you can look at the different types of shirts and see which ones did well because they saw a lot of shirts there And then you can go over to printful and actually read the reviews of the t-shirts like we just did So let's check out Jiffy t-shirts real quick Okay, so we're not going to actually sell out of Jiffy t-shirts But what we're going to do is we're going to look over here because these these t-shirts here are sold in bulk So you're going to have hundreds or maybe even thousands of reviews on let's go ahead into Jiffy right now and check it out All right. So here we are at Jiffy and if you look through here, we can blow this up a little bit They have Gildon Which is a top seller 17,000 reviews on this one here. So so we know if it's a Gildon that's probably going to be a pretty good shirt We can scroll down here and look at some of the other ones. This is Gildon This is Haynes right here. So you can see Haynes t-shirts. You can see what the rating is on this one here This is a thousand reviews and it's four and a half stars So we can actually figure out from here Which of the shirts are good because sometimes when you get over to something like Printful and you go over there. There's you know 20 reviews or 15 reviews. That doesn't really tell you anything But if you go to a shirt like Jiffy t-shirt and you actually look at that brand and you see how well it's doing And then you compare it to printful you get a pretty good idea of what you should sell now number six I'll tell you is stop refunds stop them. How do you stop them? Well, you're gonna stop them by pleasing your buyer and how you're gonna please your buyer You're only gonna sell shirts that run true to size Now if you notice in the bottom of some of the t-shirts, it's gonna say run smaller than usual Do not buy their shirts. Don't do it Don't buy those shirts if you buy the shirts that run smaller than usual and somebody who's normally wearing a large shirt And they have to order an extra large from you. They're not gonna like that. Okay They're just not gonna like that or worse yet. They go ahead and order it from you and it doesn't fit They're automatically gonna want to refund from you So the first thing I will tell you is if it says in that corner right below the picture Size runs smaller than normal. Don't get it. Okay, don't get it. Don't get it Those those are causing more refunds than anything else you can imagine in these printable demand stores number seven I want to tell you is be aware that Some of these t-shirt printers don't print big letters So if you've designed something and it's got a big print on it and big letters on it It's supposed to cover the whole chest of the shirt You've got to look at the print area of that particular Shirt and that manufacturer because in many cases it's a lot smaller and it's not gonna fit your design And you've wasted all your time by coming up with this design that's not even gonna fit on the shirt So that's another thing that's really super important. The next thing I want to tell you is number eight Now when you get these t-shirts, you're gonna be stuck with the image that they have on the site So when you design a shirt, it's gonna be a flat shirt laying somewhere with your design on it But if you have a mock-up, it's gonna sell much better. I want you to check out a place And I'm gonna give you a link below Where you can get this it's called place it Dot net and I want to go over to place it dot net and what place it dot net does is you can upload your image There and they'll put it on a person on a shirt, right a male female Whatever in different, you know poses and you can actually use those images on your sites Let's go check that out right now. I'm over at place it dot net right now So I'm gonna go to t-shirts and what we're gonna do is we're gonna upload an image So I'm gonna pick an image right here off my computer And let me find an image that I want to use Okay, so I've got this image and this is me Doing some of my coaching stuff and that's the actual image right here. So we're gonna go ahead and crop it And I've got that image ready And I'm gonna pick a white t-shirt. Okay And then look at this They've now put that image on all these shirts here now I can move this image around and change it the way I want, but if you notice they've got all types of different people that are now wearing my Shirt look at that check it out Is that cool or what? And the thing about this is people can actually see what it looks like on a person Which also will drive down your refund because if they can see what it looks like on a person You know, then they're gonna be better to imagine it, you know So you can see it on all these different types of people. They've got all different ages And you can just scroll through here now you could do this on mugs You can do this on you know posters whatever you want, but if you've noticed they've just done It looks like thousands of these So any type of person you want to wear your shirt for your ads, you know, you can go ahead and stick it on there Now this was just an habit or ad that I Used or picture I use for one of my coaching calls Now don't think you can screenshot it because it says place it on here and you can't do it can't steal these But this is very economical. It's like a few dollars a month and you can have access to all of these different People in here. So I would highly recommend using place it will really help you with your Designs it'll help you with your sales and you actually will get more sales now The next thing I'm going to tell you is to use a print company that does what you want Okay, so there are print companies that will print on the front and back of the shirt. It's great. That's what you need That's perfect. That's what you need There are print companies that will also print on the sleeves of a shirt So if you want to print on the sleeves of a shirt, you've got to look at those particular companies Because if you don't have the ability to do that then of course, you know, it's not going to work for you So you want to make sure you're using the right company for the right services and what you are doing you want to make sure they're trustworthy and I'll leave a link to some of these, you know print-on-demand companies below in the description But just pick the one that works for you and understand that each one is a little bit different the size of the image is different Where they're going to print on the shirt is different and keep that in mind when you're picking the print-on-demand company You want now if you're going to use some type of niche or logo or something I would highly suggest Before you do that that you actually check to make sure that your idea hasn't jumped the shark now years ago There was a TV show on called happy days, and it was one of the most popular shows on TV It did great It had you know rave reviews and everybody loved it But as time went on times change people kind of got bored with it They got tired with it and they were doing more and more things to get interest in the show And on one of the shows Fonzie actually jumped over a shark In one of the scenes and that started a site by a guy named John Hein Who now works on the Howard Stern show and he started this the site called jump the shark and what jump the shark Essentially was was that you could tell when a show was over with when they did something on the show That just was totally ridiculous So he started the website jump the shark and he actually ended up selling that site for a lot of money To a big corporation and the corporation never did anything with the site, but it did start the jump The shark type saying so you may have a great idea, and it may be an idea that is super It's fantastic, but let's check and make sure it's a good idea first and you could do that by looking in Google Trends So we're gonna run over to Google Trends right now check that out, and I want to show you How you can actually check to see if your trend is still trending okay? I'm here at Google Trends now And this is a really cool site. I mean it's got some really cool stuff in here But what you can do is you can type in any term in here to see which direction it's heading to see what's popular So I'm gonna type in something that I have no interest in, but I don't know if other people don't put ice skating All right, let's see what we come up with here And it looks like ice skating. Oh there was a big insurge or resurgence of ice skating What do you know right around Christmas time? Okay, so this is within the past 12 months and what you can do is do a drop-down here And you could say within the past 90 days five years I'm gonna go five years, and I'm gonna see how ice skating is trending now if you look at this chart guys This is an example of a seasonal interest. Okay, so here's 15 16 I guess 17 18 19 right here, and if you notice it always peaks right here Which is looks like December to January right December to January This is where all the interest in ice skating is December to January and there are other things like that So if we get rid of ice skating Let's remove that and we put in another term. We'll put in baseball So if you're selling products that are related to baseball if you notice see the same trends Over a period of time and you could actually probably go back to the beginning of time Which is 2004 as far as Google goes and you notice It's the same trend over and over and over and over and over now. That's not true with all Products, so let's let's remove this for a second and let's go in here and put in fidget Spinners and let's see what that looks like. Look at that. That's interesting, right? So over time there was a huge interest and it looks like in 2017 and there's been some interest since then but almost zero So this is what I would call a fad product It's a product where you're gonna jump in there and if you get in at the right time You can make a little bit of money, but it's not gonna last. It's not gonna last And I'm gonna pull up a couple more examples here. Let's pull up Cupcake stores And that was a big fad a while ago Or a cupcake shop, I guess would be better And let's see what that's doing Yeah, there it is again so if you look over time there was like some interest some interest some interest and then in 2000 January 2019 cupcake shops for some reason were really super popular And you can type in any type of like I think foods are a good thing to put in here just to check them But we can put in there frozen You know I'm gonna get rid of Ohho. We don't need that. We just need to frozen yogurt Okay, there's frozen yogurt and as you can see There's some trends here. Okay. It was like dead in 2004. Nobody was searching for it and then it looks like 2011-12 it was going up and up and up and 13 and it's going back down again So if you were trying to sell frozen yogurt, I would say stay away from this now That's not to say that a lot of these products don't have peaks and valleys And if you can jump in in the valley when it's getting ready to peak again Yeah, you're gonna be good off But make sure that whatever you're trying to sell even if it's seasonal, there's nothing wrong with selling seasonal But even if it is seasonal make sure that you understand it's seasonal You don't want to get surprised by these things like our survival foods are kind of politically driven depending on who's in office And you know, they're gonna sell really well when a Democrats in office and not so well when a Republicans in office And there's a lot of reasons for that but the point is we have to understand that we got to be prepared for that We got another sales are going to go down. We can't depend on those sales if we've got a Republican in office And there's a dinner guy in office. We could depend on the sales It seems like we sell tons of them because people are worried about the guns and food and everything else So just keep that in mind when you're marketing your product So I've given you a lot of tools in here to sell your T-shirts and your niches out there, but I want to hear your opinion You know, what have you tried out there put that in the comments section below Let me know what you've tried Let me know what worked for you If you have questions about how to do any of this or any of these things I discussed in this video Feel free to put that in the comments below. I'd love to hear your comments. Now, don't forget grab your $97 course There's a free e-commerce course you can get and all you have to do is click the link I mean, it's really easy to do and you can get access to a free e-commerce course worth $97 so check that out. That's super important that you do that in addition to that if you haven't done so already Join the family just join the family. How are you gonna do that? You're gonna hit that subscribe button down there once you hit that subscribe button down there You get one more step actually to Gotta ring the bell you got to turn on notifications And then the third step is you got to turn on all notifications because it's gonna default to personalized or whatever Make sure you turn on all notifications that way when I upload a video We can tell you about it that way when I'm going live we can tell you about it You don't miss out on stuff you get in front of the line and you don't have to search for this stuff It comes to you so make sure you do that very very important now if you like this video Give me a thumbs up down there. I really would appreciate that. Don't forget Subscribe notifications grab your course, and I'll see you in the next video Thanks for watching my video Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video Also, click one of these videos there