 Okay, so now it's time to shift gears and set up a custom conversion go to your go to your go to your three tabs at the top We have these three tabs open. We're gonna keep working with these tabs go to no not these ones the pages the cartridge pages Go to your your opt-in page Okay, so here's what a custom conversion go to the opt-in page. Okay, so here's a custom conversion as You start to run ads the goal is to get people to click and come here That's your landing page. That's the goal But the ultimate goal is to get them to click the button opt-in and land on the thank you page Click on the thank you page Not the call confirm just the thank you page not this one the other one The ultimate goal is to get people here Right and we'll go in and edit this stuff, right? So that's not important right now Just the link is what we need right now. So the ultimate goal is to get people here That's a custom conversion. So we're telling Facebook. Hey, man We're gonna run ads with you Facebook, but we're only willing to pay you if you can get me people here So what we're doing with that link is two things. We just set up a custom audience. That's one But now we're gonna set up a custom conversion to let Facebook know that this is the most important page to get people to So as we start to run ads, that's being very specific. We're telling Facebook Hey, man, it's here. Get people here. We will pay you if you can give me people here, right? That's a custom conversion so let's copy that link at the top and What we're gonna do is we're gonna now go into the ads manager and we're gonna click on events manager This is where your custom conversion is that is that over here? So we're gonna we're gonna click we're gonna hover over the blue triangle to the left That blue triangle and we're gonna go to custom conversions Okay, perfect. Click the blue button create custom conversion. Okay, so very similar to the custom audience But but very different. This is just letting Facebook know our our ultimate goal. So go in and paste it in right there But what we need to do at the top is we need to name it so the name people who land here are seller guide leads Just like our audience name seller guide leads same thing seller guide leads. That's the custom conversion This is the specific link. We're trying to give people to so Right below you see that that that blue select your own category click on that select your own category And this is just gonna give you recommended click on the drop-down. This is gonna give you all the the act all the Data points that Facebook considers a custom conversion So are we sending people to a page where they enter their payment infillment information? Are we sending people where they complete a registration? Right? So down if you scroll down, you'll see lead That's the most relevant the most accurate one for that we can use lead So we're gonna categorize this one as a lead and we're gonna click on create Okay, perfect. So now we're gonna go to web configuration. Oh You clicked on did you click on done? Yeah, okay, so we gotta do it again. You're clicking too fast. We had to click on web configuration so Okay, so now over here this is the whole new Apple iOS update which You don't really need to know about all that stuff But this is just a new setting that we have to we have to update so right there at the top domain verified go didn't click on that one domain verified You see your domain right there here. No domain verified Yeah, click on that Okay, so manage events and then click on edit Okay, so now over here. We're gonna click on the green add event And then right here these two drop-downs the first one click on that you're gonna click on custom conversion So custom conversion right there and then choose an event and we're looking for seller guide leads Which is right there. Okay, perfect. And then click on the blue button at the bottom submit and then yes I confirm and then go ahead and apply Okay, perfect. So click on okay. And now let's go back to custom conversions go to click on okay get out of here Click on that that triangle to the left and you're gonna click on custom conversions So this is what's very very important No click on custom conversions hover over the blue triangle and click on custom conversions Okay, so what's very important when it comes to custom conversions is once once we set it up We just did we just set it up. It's very important to come back here It shows inactive. So now go to that page open up that tab. You have it up there to the top go to the thank you page Go to your your thank you page and now we're gonna refresh it So when you refresh it it gives facebook the ability to read it for the first time After you set up the custom conversion So we refreshed it to check the pixel. No go back go back Okay, go no go back to the page cartridge page Okay, so refresh the page Now as you check that pixel helper go ahead and click on it again Again, this is why I want pixel click on it again Right here. Yep. Click on it again. Yeah So now you can see your custom conversion So there's stellar guide leads again This is very very important because you got to be able to test your stuff to make sure it's it's installed correctly So it is now you go back to facebook go back to the ad manager and refresh that page So right here it shows inactive refresh it Active now you're ready to start running ads You know, so there's a few more things we got to do but now that that that is active now you're ready to start capturing leads so That is how you set up a custom conversion. That's the most important in your business That's the most important page you're trying to get people to and you have to be very specific And tell that to facebook and and that's what we just did by setting up a custom conversion. So um Any questions on that part? No, I think uh You know what I think I got it, but okay Let me show you where that that that's going to be also Let's go to the three lines real quick and go to ads manager So click on the three lines in the top go to ads manager So what we did today is we installed the pixel We set up custom audiences and we set up our custom conversion Those are the three most important when it comes to running ads to a page most important So now if you go through click on the the green one create Let me show you where that custom conversion is now. So from this point on What you'll be doing is running conversion ads Conversions so click on that click on that And then click on continue So now as you come in and set up the ad There's three steps to setting up the ad and we're not going to run an ad right now But let me show you where the custom conversion is at Because it's super important. Um, so here you're always going to hit the drop down You're always going to go with housing. So click on that drop down go with housing real estate You'll always go with housing and then you'll scroll down And then you'll always make sure that the campaign budget optimization is off Which it is sometimes it's on so always make sure it's off and then click on next That's step one now we come into step two As we come into step two, you'll see right there your pixel It says homes and towns pixel So we know that we know that the right pixel is in the account And then you're going to click inside choose an event Go ahead and click in there and you're going to see your custom conversion seller guide me So now as again as we go and run ads. We're being very specific. We're telling facebook. Hey, man That's the most important page when they click on the ad they click on learn more That's when we had to tell facebook what link to take them to so we'll do that when we'll do that When we set up the ad when they click learn more they're going to the landing page facebook needs to know about the landing page Yes, for sure That's the goal the landing page But the ultimate goal is the conversion event the ultimate goal is that link seller guide leads so click on that And and and and as long as you have that there You're you're ready to go that right there is what captures leads my friend. So so As we go into our next call which our next call is is is running an ad um That's when we'll we'll go through the full blown setup of this part But I just wanted to highlight this part and show you where the custom conversion is and then also You know one last thing might as well show you this part scroll down So there's our custom conversion. We always want to make sure it's right there now right here go back up Go back up audiences right here right here. So now let's say for example ad number two and on What we're going to always want to do is target the intro video 25 percent As we start to go on to maybe ad number three go ahead and click on intro video 25 percent These are your custom audiences So these are audiences that you can retarget these are audiences that you can target and show the next ad to You're going to always target Wesley chapel. You're going to always if you scroll down scroll down Go to the map or yeah, go to the get out of there click out of there. Yeah, click out So scroll location united states hub rover the united states You're going to always yeah, you're going to always edit this and put in your city But you're going to also always target the intro video You're going to want to always target The webpage visitors only Right, so you're going to always be able to put in your city right here But you always want to target or I should say retarget those custom audiences Okay, now What you'll also do is you'll also Exclude so our so we're going to include the intro video 25 percent Go ahead and click on right below and go back up intro video 25 percent Click below it search existing audiences click inside there go with go with um seller guide page visitors only So let's say this was ad number three Ad number three I'm retargeting Those audiences what i'm also going to do click out of there click out Click away what i'm also going to do is i'm going to exclude so if this is ad number three and on I'm going to exclude go ahead and click on exclude I'm going to exclude click in the box search existing audiences And i'm going to exclude the leads Seller guide leads audience Those are people who do not need to see my ads anymore. They've already opted in And I may also want to exclude my appointments My appointments so click again. See if you see the appointment. There's the appointments So if you've already scheduled an appointment with me, you don't really need to see an ad again Right, so you want to exclude those are the two audiences that you'll always exclude exclude from this point on Okay appointments and leads And everybody else you're going to include and that's the top part intro video 25 percent Seller guide tip number one video 25 percent seller guide tip Number two video 20 right so you're going to always want to include those audiences as you start to build more So that's the audiences that's the custom conversion and then that's installing the the facebook pixel So That was everything man. So any any questions on this at all? Uh, no, it's uh, it's a lot a lot to take in but Yeah, and this is all this is I mean this is you'll you'll continue great audiences around videos But again, what we're doing on the webpage. That's all one time thing We got the audience of the of the webpage visitor only we got the audience of the leads We got the audience of the appointments. You never got to do that again So once it's set up it's set up so In the custom conversion, you're never going to do that again Now it just comes down to knowing how to run this ad and that's it you know, so That's what we'll go over on on our next on our next um on our next call Okay