Upload

Loading...

euronews business planet - Financing for the future

1,569

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jan 25, 2013

http://www.euronews.com/ Crowdfunding is a way of financing a business venture: small contributions from dozens, if not hundreds of investors via social networking sites for example. It's increasingly popular in Europe. Last year nearly 500 million euros were raised this way, twice as much as in 2011. Sellanapp is the very first crowdfunding platform specialising in the field of Smartphone apps. The concept is very simple: you have an idea, you promote it on the platform and if other users like it, they finance it and the company then carries out the development. In a few months, the platform has attracted nearly 300 investors from all over the world.

Aernoud Dekker, the founder of Sellanapp said, "Right now, in the age of the internet, it's easier to find 100 people each pledging 5 euros than one person who'll give you 500 dollars for an idea."

Four employees in Amsterdam, six developers and designers in France and in Ukraine - this thriving business was itself created thanks to crowdfunding, a system with its own unique advantages.

Aernoud Dekker said, "The most interesting aspect of crowdfunding is that you are actually voting with your wallet. Instead of saying I like this idea, or I like this band, or I like this product , you are committing money to it.The second thing is that you spread the investment risk over a lot people."

While getting funding from the banks has become increasingly difficult, crowdfunding has a real advantage: it also gives entrepreneurs easier access to other types of financing, like venture capital or Business Angels.

Oliver Gajda, the co-founder of the European Crowdfunding Network said, "For this type of investor, crowdfunding can of course prove that the concept is attractive to other people. Plus it can de-risk the whole investment by bringing other investors on board."

There are around 200 crowdfunding platforms in Europe. Before approaching one, think your idea over carefully, and especially how you're going to present it.

Oliver Gajda said, "You have to be able to sell your idea in your pitch on the crowdfunding platform, which is often restricted to a small video, and some text. This is the key. This is the key."

Aernoud Dekker sums up the key to success: "The key success factors for a successful crowdfunding campaign are: keep it simple. A simple story will reach more people. More media is more money. So open all media channels you can possibly reach. And 3, take the people who pledge on your idea seriously. Because they will be your future ambassadors."

Find us on:
Youtube http://bit.ly/zr3upY
Facebook http://www.facebook.com/euronews.fans
Twitter http://twitter.com/euronews

Loading...

Business planet

  1. 1

    Hong Kong hub: opening up Asian markets to European SMEs

  2. 2

    Riga at the heart of Europe's digital revolution

  3. 3

    Delve into digital: tapping into Europe's online start-up potential

  4. 4

    What is social innovation and why is it good for business?

  5. 5

    Inspired industry: Creative Wallonia's recipe for success - Business Planet

  6. 6

    The gentle art of branding - Business Planet

  7. 7

    Upgrade to the circular economy - Business Planet

  8. 8

    European SMEs' expertise fuelling growth in Malaysia - Business Planet

  9. 9

    How to get financing for a start up with no credit history - Business Planet

  10. 10

    Entrepreneurs find a helping hand through Erasmus - Business Planet

  11. 11

    Mum's the word: 'Mompreneurs' find the right balance

  12. 12

    Making the most of the net effect - Business Planet

  13. 13

    The business benefits of EU chemical regulation

  14. 14

    Help at hand: making the most of the EU's financial support tools - business planet

  15. 15

    Power to the people with renewable energy cooperation - business planet

  16. 16

    The cluster in Lerida helping to boost international sales - business planet

  17. 17

    How to get EU funds to grow your SME - business planet

  18. 18

    Italian Dolomites: not just for profit - business planet

  19. 19

    Educating entrepreneurs: university support for budding business leaders - business planet

  20. 20

    Sweet success in Dublin, the experience of being an entrepreneur - business planet

  21. 21

    Micro-management: why small businesses are flourishing in Latvia - business planet

  22. 22

    Kick start South Korea - business planet

  23. 23

    Turning Japanese: European SMEs' eastern 'Gateway' to new markets - business planet

  24. 24

    The angels on entrepreneurs' shoulders - business planet

  25. 25

    Turning a troubled textile hub into a thriving business cluster - business planet

  26. 26

    Lean and green: Ecostars inspires competitiveness and fuel efficiency - business planet

  27. 27

    Boosting exports through networking - business planet

  28. 28

    Cashing in on culture - how businesses are making money from Europe's history... - business planet

  29. 29

    Get bigger, go public: SMEs launching on the stock exchange - business planet

  30. 30

    KETS: transforming innovation into competitive product - business planet

  31. 31

    Finding the right leader - business planet

  32. 32

    Clusters: powerful engines of economic development in Europe - business planet

  33. 33

    Greece: cooperatives wage war on recession and unemployment - business planet

  34. 34

    Business networks provide strength through unity - business planet

  35. 35

    New energy and new directions in Bulgaria - business planet

  36. 36

    1,2,3, GO! Coaching and business development for innovative start-ups - business planet

  37. 37

    How JEREMIE helped a Maltese company take wing - business planet

  38. 38

    Recycling tyres: road to success - business planet

  39. 39

    Erasmus: a win-win deal - business planet

  40. 40

    Giving and receiving: social enterprise in Europe - businessplanet

  41. 41

    How to protect your IPR in China - businessplanet

  42. 42

    The Great Call of China - businessplanet

  43. 43

    Angel dust works magic for SMEs - businessplanet

  44. 44

    Barcelona business tool helps companies change hands - businessplanet

  45. 45

    Eco-labels: a smart strategy

  46. 46

    euronews business planet - Promoting female entrepreneurs

  47. 47

    euronews business planet - Rising to new challenges

  48. 48

    euronews business planet - Green light for green clusters

  49. euronews business planet - Financing for the future

  50. 50

    euronews business planet - Helping minorities into the EU job market

  51. 51

    euronews business planet - Protecting the environment can be profitable

  52. 52

    euronews business planet - Business Planet battles bankruptcies

  53. 53

    euronews business planet - Setting up business in Latvia

  54. 54

    euronews business planet - New 'business hotel' scheme revives French region

  55. 55

    euronews business planet - Inheriting a business: how to make it a success

  56. 56

    euronews business planet - Taking business into Welsh schools

  57. 57

    euronews business planet - Women entrepreneurs could be answer to crisis

  58. 58

    euronews business planet - Greek business clusters together to find strength in numbers

  59. 59

    euronews business planet - Business parties in Swedish countryside

  60. 60

    euronews business planet - Meeting targets

  61. 61

    euronews business planet - Boosting Women Entrepreneurs

  62. 62

    euronews business planet - Incubating Spanish business

  63. 63

    euronews business planet - Cooperative and competitive

  64. 64

    Go green, get growing

  65. 65

    euronews business planet - Venture capital, a risky business?

  66. 66

    euronews business planet - Wired to the world

  67. 67

    euronews business planet - EU grants for eco-innovation

  68. 68

    euronews business planet - Micro-credit brings organic growth in Ireland

  69. 69

    euronews business planet - Meet the EU's female ambassadors for business

  70. 70

    euronews business planet - Two's Company in Belgium

  71. 71

    SLO Small Business Act for Europe - Loan guarantees

  72. 72

    SLO business planet S02 E07

Advertisement
Sign in to add this to Watch Later

Add to