 Many companies believe they need to compete in China to be a leader in their industry. It's a fast growing market with both promise and challenge, but a USPR program won't transplant directly. Here are some best practices to consider before jumping into the Chinese market. Localize your outreach. China is incredibly diverse, with a population of over 1 billion. It's common to have up to 10 variations on a campaign tailored to local markets. Strengthen your brand. A familiar brand is especially important for a foreign product. Collaborative efforts between public relations and marketing to build awareness are a good idea when first entering the market. Don't ignore social. A recent study showed that more than 90% of Chinese consumers heavily use social media to inform buying decisions. Remember, successful companies are ones that adapt their best practices to suit the Chinese market before diving in. Have questions? Find us at mslgroup.com for more information.