 When you write an article to demonstrate your expertise or make a video to share a message you have It's not just for visibility. It's not just for marketing There are five good reasons why and I'm going to share these five reasons with you Hopefully it will motivate you to share more content and to do it from a more of a sense of of heart and of Passion so the first reason is to explore your authentic voice Some people think gosh, I've got to figure out who I am and what my Real voice is my style is before I can then write or do videos or record audio or whatever But I have discovered over time and I think many people have as well that when you write or when you make videos You start to discover who you are and what your voice really is the style you like to talk What kind of things you love to talk about your authentic voice? so that's an important reason to create content is to Find yourself to figure out who you are the second great reason for creating content is to Clarify and organize your ideas now. You may be a coach who helps a lot of people With certain issues, but have you really ever organized your ideas in a concise Digestible and compelling way so creating content writing articles doing videos That kind of thing is a great way to organize your ideas So for example, I didn't think about these five reasons until I did this video Okay, five reasons for content and five great reasons that'll motivate me more now as well as motivate my clients and my audience So second very important reason is as you write the article as you do the videos You'll you'll be forced to really but to organize the ideas as you do it the third great reason is for your clients If you find yourself teaching your clients the same thing over and over again Or saying the same thing to multiple clients over and over again Why not write an article or email or responding to an email? You know same kind of question you get for multiple clients. Why not write an article that answers the question Or do a video that answers it now You might think well, I might evolve my ideals over time. That's okay You know my plan is to do you know do videos and then maybe after every Certain number of videos come back to the same topic again and see how I might say it differently again Based on my own evolution and growth and based on my deeper understanding of my ideal clients, right? So it's it's it's it's a good idea to do it for your clients at whatever stage of knowledge You are at now the fourth great reason is that as you share articles that are useful for your ideal client Inevitably you draw more of your ideal clients to you They find your articles because your clients are sharing them forward or your audience members are sharing them forward or or Google is indexing them You know whether it's article or video and then the fifth great reason to share more content to create and share more content is as a public service You You your content does so much more than just get you more clients or you know Get you get build a tribe or whatever your your your content is What truly can save someone's life or change someone's life and I think of it as we are all each part of the global brain and we have a Responsibility to share our experience share our what we've learned in life Or we've learned in our business to share it as generously and widely as possible because if you don't share it People who believe something different and maybe you believe falsehoods will be sharing their content So it is your responsibility to share what you have discovered to be true So I hope these five reasons motivate you to create and share more content with the world and thereby Also benefiting your business a great deal. So until the next video. I wish you well