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RTE The Den - Idents & promo package

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Published on Mar 14, 2011

To view a more detailed case study of this project go to
http://www.dunningpenneyjones.com/the...

To see more of our work, please visit us at
http://www.dunningpenneyjones.com

The Den is Ireland's most popular children's channel. As well as a stand alone service, it is also broadcast during the day on RTÉ 2. Well established as a brand, its identity needed to be refreshed after many ears on air. The solution had to keep the name, speak to a range of ages and be easy to adapt.

'The Den' suggested a physical place, so we visualised the name itself as a colourful place with lots of doors leading unexpectedly to different content.

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