Loading...

Motorama 1953 Set Up

4,356 views

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jan 22, 2013

In 1953, General Motors wanted to jump start consumer enthusiasm for its new cars. The auto shows hadn't started back up after the War so they decided to take matters into their own hands.

They staged a series of events dubbed the Motoraramas, launching at the Waldorf Astoria in New York. Here thousands of people could see the new cars and also some dream cars whipped up by GM's master of fantasy, design chief, Harley Earl.

It was quite an undertaking squeezing an auto show into the Waldorf but it paid off as the show stirred up excitement and generated countless news articles that spread the word across the country.

Loading...

Advertisement
When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...