 Do you have any advice for marketers or agency people or production people who are thinking about trying to tap some of this new technology that's progressing in the creative AI field? Use it. Don't be afraid of it. What we really try to do is control what our import source is in order to kind of dictate what is going to be created in the end. Filming or creating your own photography and then trying to evolve it on top of that gives you the most control in the creative output versus just like hey give me a picture and then 17th century oil painting. You can collaborate with it and I think looking for ways to continue to use the AI as a collaborative tool for your own thoughts and ideas is how you get the most out of it.