 People that buy the food are as bad as the people in the kingdom. So, he's... We're making an allergy for you. I've got a dog farm to sell dog burgers. No one's buying any. Five people come in, they want a dog burger. Bang. I take the dogs out from out the back, start killing them. Then they go tell five of their friends and then I have to breed more dogs into the existence to kill them and make dog burgers. And then all of a sudden there's 50,000 people there. I create dog farms all over the world. So, what's going on here? Who's responsible? I mean, if no one bought the f***ing dog burgers I could just leave the dogs there and have a happy life and I'd stop breeding them, actually. Maybe I wouldn't make a business out of them. It's pretty deep, isn't it? They're not potatoes. They're not tomatoes. They're not f***ing crops. They're sentient beings, like... They experience a world like dogs. Similar to human beings. They have an eye, a brain, a heart. They care about their young. They feel pain and suffering and well-being. And they get tortured and murdered en masse. In the UK it's like over a billion animals a year. Worldwide it's 80 billion. Trillions of marine animals dragged out the ocean just so people can eat a quick sandwich they forget about. I'm going to think about my choices.