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Decoded - Advertising campaign of Jay-Z's book with Bing Maps

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Published on Jun 24, 2011

Bing and Jay-Z's publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing.

By placing all the pages of text of his book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for Microsft's Bing.

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