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Storytelling in a Data Driven Era

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Published on Mar 31, 2016

(Visit: http://www.uctv.tv/) An all-UC Davis panel of marketing experts dive into the hot topic of marketing using big data and how to build a brand using data-driven storytelling. Panelists: Abby Lunardini BA 97, Vice President, Brand Marketing and Communications, Virgin America; Aaron Carpenter MBA 98, Chief Customer Officer, Hubnami; Associate Professor Ashwin Aravindakshan, UC Davis Graduate School of Management; and moderated by Lisa Maulhardt MA 92, Executive Vice President, SYPartners. Recorded on 02/16/2016. Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [4/2016] [Business] [Show ID: 30681]

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