 All right you guys I'm with my guy Troy right here and we're at hearth one of the fastest growing sneaker stores in the city And they're gonna tell us a couple things about starting a shop what it costs and what it takes and actually moving to a new location So that way we can help teach the people along the way. So are you ready to get into it? All right, so we're in the back right now we got all the inventory back here They're moving some stuff around we'll get into that in a bit But I want to know how did you guys even get started and how did you get started in the game? Yeah, bro. So the way I got into sneakers was actually in high school. I remember I was a sophomore in high school Okay, loved hoofing like basketball. I was like geeked for basketball Okay, yeah, like my favorite player was Kobe right at the time. What year was this? This was 2012. Okay, so it's like when you know It's like Kobe boss in there a little bit. Yeah. Yeah. Yeah, good time. You got a galaxy stuff Yeah. Yeah. Yeah. Yeah, I'll start we got For sure and so I so badly just wanted Kobe's only to hoop in okay, but they're pretty expensive, so Well compared to sneakers now, right doesn't seem right back then as a kid I gotta have money so what I did was I would buy you sneakers on eBay, okay? because I saw like some friends I get into sneaker reselling and I buy like cheap shoes like 50 bucks, maybe and like clean them up with the toothbrush And then like sell that $50 shoe for like 75 I feel like that's how we all got started And so I was just like doing that and then like $150 shoe turned into a hundred dollar shoe and then I was like, oh, I can actually keep buying sneakers with Buy selling sneakers, right, right, right? And so that's kind of how I got into it and then from there just kind of I just kind of scaled it, right? So talk about the scaling process just quickly. Yeah, so I'd say like, you know that first bulk dealer Yep that time that you had those yeah, so this was like back when it was I'd say easier to like get shoes retail. Okay, right? So you'd hit all your local spots your foot lockers you'd you'd enter the raffles You know I'm saying like 20 13 14. Yeah 13 14 and then Jordan retros at that time was also like kind of on the downfall Like they weren't really hitting and yeezys came out great fives and all that stuff Yeah, yeah, I was like fire it's I remember that time. Yeah. Yeah, it's a 2015 about like when I was in college Yeezy started like going crazy. Mm-hmm. And so that was like the first shoe when I actually like I hit like three pairs online. Mm-hmm. And They were like sold for so much. I remember like the black 750s. Yeah, so like 2500 bucks Right, and so I'd see like that that that type of money that could be made on sneakers And so from there like I said like anything you make money on something. Don't just go waste your money, right? Save it for the next play, right? So I made money there Then I was able to buy more shoes, right and then I made money and just kind of just like snowball effect Now where I Was able to acquire enough shoes over the years where I was like, you know I honestly have enough to open a sneaker store where so when you were selling during that time, too Was it like Instagram eBay? What platforms were you know, like offer up at the time? It's kind of at the time. Craigslist was falling off like it was kind of in that era totally time of that happening So what was your kind of go-to when it comes to selling locally and online and stuff during that time? It was eBay you guys do yeah, yeah, you can ever go wrong with it. Yeah, I like that and then From there, I think like stock X started to come out when it's like 2016 Yeah, and so But then I kind of learned later on that I started selling more like locally, right? So that's kind of when I was selling more locally I was like I got a lot of feedback like all be great if we had a sneaker store like outside of downtown And so it kind of put this idea in my head or it was more like one day. I'm over one day, right? Yeah, one day I'll open a store. So that's how and now we're here Yeah, so again, we can get into all the details more and more and more and plenty other videos I want to do more series on the channel, but we got a lot of inventory here. So this is the first store When did this store open up? Yeah, and then what's the plan going forward because we're gonna show them the new store That's gonna be opening. Yeah, and potentially the final location at the end of the video Yeah, so where we're at right now is this is our current space. We are moving out of here tonight Okay, right across the hall pretty much. We'll put our Instagram link where it kind of explains everything But and we're gonna be there January 1st to like this weekend. Okay till May 1st May 1st So our bigger location is gonna be like double the space. We're putting in like a special ice cream Business in there as well. You guys will see more on that coming up But we're gonna be getting all that ready. We're doing construction Demo plumbing like the whole nine we can talk about costs. Yeah, cuz I know everybody wants to talk about costs because it all looks good And pretty the practicality, but we got to talk about realistic numbers as well And how much it even cost to have inventory and the displays and the this and that's like we talk about all the time Yeah, the bags That's our favorite Bag so as we go throughout and getting stuff moved I think we should get to that right now and show them a little bit more Yeah, we got and then what's going to the new shop totally talk about some costs as we go throughout the video as well Yeah, yeah, is there anything else you want to tell them before we get started moving boxes? No, you know, thank you guys for you know supporting us and our journey We're we're just starting our YouTube channel and DJ's been a big friend and just a mentor of ours Just helping us along the way Definitely make sure you guys check out the channel I have a link for you guys down below and also at the end of the video I'll have them tagged as well so you don't have to worry about none of that You guys be able to find them very very easy because I know it's hard when you get started Yeah, search your name. Yeah, I know exactly how that goes But I'm ready to move some boxes and I'm trying to see what you got in size 13 Perfect, okay All right, right so what's going on So we are moving once hello Yeah, I know I know, okay, but So right now we are getting everything moved over from our old spot to this new temporary spot Which will be here till May until our Huge way doper spots going to be open in the same mall. So right now you take a look around Call the shoes come in come in Storage going back. We got the whole gang Helping all hands on deck How you doing you see hi Rachel? Yeah, this is Spencer, this is our digital our graphic are kind of a you Swiss army knife He's been with us since day one helping out and helping bring this to life So, yeah, I didn't know it's gonna make some yeah, yeah Basically all the product moved over now all we got left is the greenery that we had put when we opened up all over the walls Super super manual process like zip tie-in like all this so Luckily we have a team now. So we learned from last time We're gonna cut take it all off and then just bring it over and then we'll just patch it on over there Each of these greenery pieces are about 12 by 12 and what do they cost? so a pack of 12 Squares was is like think 40 bucks or something. Okay something like that. So total for this whole space It was about four or five thousand Just a cheaper way to do greenery. Yes, okay, okay, and then you got these little rugs right here Talk about the little rugs. Yeah, that's like your signage, right? We have different stuff like that So something that people won't really know is we actually have like our own font that we purchase and own So it's called right grotesque That's what our signage our logo. It's all this this specific font I got a guy who makes rugs and based out of LA so I said some what we needed and he turned them around each rug is about Four to six hundred Okay, yeah for the logo ones like this. Yep, and then the little ones like that probably around three 300 or so and then you got all the different sizes men's wins kid I'll get all the different stuff and then you got a new rug that's in the new store or is that the same one? The big one that yeah, that one. We actually didn't have any space in here to put it up So we're gonna be putting it up over there. So you got a big rug in there. How much is that one? I don't think it was like 800 bucks for the rug. Okay, so so it all adds up and then the shelves How much is the shelves too, right? shelves shelves we were I think So think the thing with shelves is they have to be cut a certain way to fit your store Mm-hmm. You can't just go to Home Depot and buy the exact shelf you're gonna put up So shelves all together I ballpark we probably spent Two thousand two grand or so Just on the shelving throughout this store right here Which is the cheaper red right other store has shelving kind of already built in it. No, we have to buy we have to buy shelving You get they're not using those anymore. Yeah, so we're not using that. Yeah So you had to buy a new shelving for the new spot. Yeah That cost the same about two thousand And then that doesn't pay for you know people have paid, you know, we pay to install it all right Right, they're here labor cost labor costs, right? So for the greenery and the shelving throughout the store not including the case that was right here That's gonna be somewhere around ten fifteen thousand dollars just for that. Just for that. Okay, just for that I was gonna say just for that. Yeah about like ten fifteen thousand and then For our new spot that we're gonna are and we open in the summer We're gonna be doing like Way nicer. Basically, we're gonna put more money into the appearance of the store So the shelving right we're gonna get it like actual people who make the shelves Track lighting to make it really pop. I don't know different type of wood So which is gonna be like four times different be a lot more. Yeah, at least yeah, okay Yeah, all right. Well, let's let's get back to work and see what's happening. We'll get a little update in a second Yeah, we'll be here all night All right, so there's a bunch of inventory sitting in here I see you guys are already starting to feel the fitting room. So you're not gonna be using those spaces for People actually trying to do them. I mean, it's not really like clothes and mainly shoes and stuff So you're talking about the wall that's gonna go right here. Yeah, so we're gonna Kind of put a a-frame wall here that will kind of keep everyone Kind of just under snow where the barrier is right for like employees and not employees. So Customers can kind of roam here. We're gonna figure out what to put over here, but for the most part, it's mainly Walls, right? That's gonna be more display. So okay the sneaker shelves the greenery will be applied in here later tonight and Right now we're mainly just trying to get all our inventory over here So trying to fit everything in here and then we got this inventory. This is the actual Yeah, actual inventory realms. There's about like four or five different Bays up in here. Yeah. So how do you guys kind of got this organized and like Inventory like how many pairs do you usually like have on inventory for the store based on the size of the store How many square feet was it before and then yeah, which you can kind of sustain in that space? so I would say um Oh It's kind of a tough question because turnovers so fast. Oh, yeah I know I kind of will fluctuate throughout the seasons and stuff So we obviously organize everything by size. Okay, we don't some some stores I know they do by like style. So okay all done one Yeah, we do it by size. Okay It kind of makes it easier for our staff But okay, so yeah, we have all these types of bays that will have sizes like this hole here is not in a half Okay, you got your eights over here Yeah, but I would say we have I don't know the exact number we have thousands of pairs of shoes Okay. Yeah, when we did open we only had think like a couple hundred pairs I remember when I first came in and it's always like that with a lot of shops like yeah You got to get the doors open and get stuff going exactly try to get a few hundred pairs under your belt Yeah, yeah shop open and as more people find the space They start bringing stuff in on because right you don't do consignment But yeah stuff in the cell and they know they can come so so what was that like we do not do consignment We are always buying those right feel free to bring in your shoes. We'll we'll give you cash store credit offer But yeah, when we open the store, I remember when you came in we had so much room on the shelves. Yeah Every shoe is like Turning Where's that we're became to the point where like they all became vertical. Yeah, and so Luckily here we have some more space so we can kind of angle them, but one thing we do that a lot of other places I don't a lot of other places do it, but we don't do it is if we only if we have 10 pairs of let's say a USC dunk Mm-hmm. We only put out one pair right and we hit list of sizes on there, right? Obviously you can fill more space if we put out all 10 USC dogs, and I'm not a big fan of that I don't like coming in there because I'm like that's an immediate turnoff for me. I was like Just sneaker head and yeah Consumer side and everything like when I walk in the store. I'm like you got 20 of the same shoe line That's like bro, like diversified I get it you're trying to fill space. Yeah, you don't have the inventory to do that yet So it makes sense, but that's why Yeah for us like a panda dog. We have hundreds of panda dogs, right? We're just gonna pull one out and if you want it all the sizes. Yeah, I like that. I like that I was gonna ask you something else about Oh the space and just kind of how like What's the square footage there and then compared to here and then what you're gonna be moving towards and how you kind of Prep for that as well. Yeah, it's a great question. Actually, so our old space was About 1800 square feet. Mm-hmm, but that includes the back room which was like half the space Okay, so basically space was like what nine hundred about okay, so what happened? Yeah, okay, so max we could have like 30 35 pushing it people in the store at once. Okay, where it just became unmanageable. It's too many people, right? And so we could talk about that too. Yeah, I know we can get into so many different things But I'll just roughly what is your goal to having you know employees per customers in the store? Especially when you got yeah, wear items like this and you got people that might be Different stuff like that. So, you know security is huge for us we obviously all we have all the security systems and we have a Certain processes in place that kind of can keep lots of prevention low Every small business for the most part is going to experience at a some level, right? And so for us We a lot of times we would have to do a line because if we have three employees or four employees out Right on the floor one person's in the back You know retrieving pairs one person might be at the register, right? We one person And so With this space We're moving from 1900 square feet about okay about 2700 about okay, so you got about a thousand square feet a little bit more But exactly trying to figure out the storage you got more square footage in the in the floor Yeah, yeah, I need more storage storage so it's like you were paying per square foot, right? So it's like okay. Well, it's up to the tenant to decide well How much of that square footage do you want to just be storage right won't help your sales, right? Right, right hold your inventory, which I guess indirectly helps sales if you have more inventory But our new spot that we will be moving to in May We're going from We're basically going about thirty five hundred thirty five hundred and this is you said twenty this is about twenty six twenty six Okay, so an additional thousand and then we'll talk about that later on this space But yeah, I just kind of wanted to get a glimpse right here so they can kind of see that whole Absolutely that and then we need to talk about more stuff inside the shop on pricing and everything Yeah, when it comes to like you said the security system the POS all the other things that go The racks for the hangers unit like look at all these hangers in the back Not all that stuff cost money as well. So yeah, let's go ahead and get to helping these guys back Getting more stuff moved in. I know we're in the way right now, but uh There's a lot going on a lot of moving pieces Hopefully the cameraman makes it safely over there. He's good It's like bro, we got a coat So they're about to put they got the green turf up right here. Yeah, so we're putting up the greenery From the other store. Just take it and move it into here. Yeah So, you know you guys need these shelves off Okay Oh, you're just gonna lift the whole show. No, I know should we just lift it or is there these ones? These ones are two different ones. No, hold it. That's connected pocket So it's drilled together hold it there and then one over there Where are we gonna put it? Floor right there. Okay, let's move this up Go step over step over that way. Oh shit there good Where's you guys we're out here we're grinding hard tonight. Yeah Right here, and then we'll do all how you're gonna pick these up off the ground. Yeah, I know So you got clothing If I was coming into the store, yeah, I would say it's my head. What's the store like? I'll say they got all good amount of shoes. You got a decent amount of clothing inventory and not too many accessories That's what I would tell somebody so for you when it comes to clothing And your goal towards accessories in the new job Where where do you kind of stand and feel when it comes to those type of items and we carry so regarding clothing Compared to where we started we have way more definitely. So I remember when I came in, you know, yeah, exactly. Yeah You know the thing with That limited us at the other spot was simply space. Mm-hmm. So we had four racks We we had held the clothes in the back that we could put on more racks There's no one to put the racks, right? I got you. So now we'll have way more space, right? Especially for our own apparel to put out, but we will Continue to keep adding more and more and we're actually gonna bring more racks over Okay, so we'll have more and more clothes in this place in this place. So right here You got four or five racks over here. How much do these racks cost and where do you get them from? So we went cheap when we started so these are these are cheap These are like maybe 50 bucks or maybe 60 70 bucks. Okay. Okay. And then all these hangers Hangers. Yep. Ikea Ikea packs. Yeah, but it's like the three four packs on like that. Yeah Loading up to being just grabbing as many as you can. That's like five bucks a pack or something like that And just slowly add enough you spend hundreds of dollars just on hangers. Exactly. Yeah, even a thousand dollars. You know, exactly Yep. Okay, and then these little bags and everything. Yeah to protect the more expensive items Yes, all this little stuff is the stuff that adds up here and there you don't think about when you plan for it, right? Oh, well, we need these small things. Yeah, you know, so Yeah, like a lot of the expense or more expensive items like chrome gallery Some pop mangels. Okay. So that type of so yeah, so you got fear got gallery chrome a lot of those type of things Yeah, much more like supreme and baby. We got supreme. We got babe. Okay. We got worn lotus Okay, we got kith. We got Antisocial, okay, Raven studio. Good mix. Yeah. Yeah, good manual. Yeah. Okay. Don't so basically I need streetwear brand You can kind of think of. Yeah Oh Let's talk about your merch. Let's talk about that. Yeah, because You got to produce the merch. You got to pay for it. Just get all these boxes. Yeah So when you said I want to do merch. Yeah, it was before or after the store opened you have merch But after we open so I don't know. Well, we we we planned for it to be available when we open Okay, so it was available when it was available when we open and then you expanded the line Yeah, then we sold out sold out. So we oh, yeah, cuz you had the white tea with the yeah We've had now like three different drops and thankfully like just the support we've had yeah and just great So we've sold out of Those drops and now so let's talk about the first drop. Yeah, what was it like? You're like, okay, this is my budget. I want to spend on it or I think I can sell this mini Yeah, or what like where were you? It was brand new, right? So it's like oh like how much do we? Charge gonna really, you know like that. Yeah, we should put a bunch of money in or not So I think what we did was I think we did about 50 per item, okay So we did like 50 t-shirts and why 50 t-shirts and like gray 50 long sleeves 50 hoodies and For when we first really dropped them And for me like I'm big on quality, right? So every approach we have to our apparel Like we're willing to like spend the highest price to make sure the quality is perfect because make it worth it Cuz I'm not gonna wear stuff. That's you know Super super cheap and quality and you know shrink sub after one one. You're right So We put a lot of time and effort into it, which is why I think people really like it And so yeah, we sold out of that first up when we first open we sold out I think in like two three weeks. Okay. Yeah, that was good. And so that was cool And then we just like, okay, let's let's do it again. Let's do something else more creative. Let's You're got some cool stuff coming for the third shot. Oh, yeah Yeah, I'm looking forward to one this like January February. We're working on something special. Okay, dope. Yeah. Yeah, yeah So merch what it like I'm talking about pricing and everything What did that kind of roughly cost you on that first drop like all right? I'm gonna have to spend a couple racks doing all this like what am I want? So you got it like it's a lot of things right and this goes into just all types of apparel Mm-hmm. There's cost for blanks, right where you get your blanks You can get you can get cheap blanks up. Maybe like five bucks shirt if you want, right? Obviously, it's gonna be the lowest quality, right? It's like that $8 to you. Oh, yeah, it's a whole different tea. So for us we Go with the more premium blanks which costs with what which run about like 20 bucks a blank. Okay. Yeah, okay So but also that incorporates the cost of printing the colors Certain blanks like this one's gonna be this is like a mineral wash. These are gonna be more expensive than like Like a blank color, right? Little bit more work. Yeah, a little more work put into it. So It just kind of depends like Everybody kind of wants to close him right now, right? Mm-hmm. So you got to kind of have something I'd say kind of differentiates you and your brand The way we view it is like we don't view it as merch. We view it as apparel, right, right? Because you're our favorite brands. They don't view themselves as merch, right? They're like, no, we're legit apparel. We make good clothes So for us we kind of want to have that same type of approach when we come to it. Okay. Yeah, I like it So let's let's let these guys get little things more set up And then we can talk about the security and a POS and a couple other things Yeah sneaker displays and all the case how much that costs all the different stuff. Yeah. Yeah. All right. Let's do it There is not a lot left in this place. We did a great job. The team did a great job of basically We're changing up and stripping the entire store. I have never seen it like this It's really cool to see how quickly it's gone We're gonna take a look in the back. Let's see how much is left as you can see it's quite empty, but We got a lot of hands-on deck here looks like we got most all these we got we got pretty much all grade schools So we got size 11's 10s and larger sizes Four to seven and a half three and a half Y four Y and then four and a half through seven We got all the men's sizes. So this is about it and Then just some miscellaneous stuff, but Looks good Looks good. So so you got to find a way to fit all these we're gonna find a way to fit all of it It's we're gonna do it. This is a lot right here, too. This is basically all gonna have to go in the area where the Yeah fitting rooms are at. Yeah, so we're just we're basically gonna buy Large vertical stacks like this right Amazon or something racks And we're gonna do them vertically to maximize space and then we're just gonna see how much fits on there And if we have to put some on the top of the other racks in the backpack and get it like a ladder to get them Then so be it but you know, this is what we do is what startups are about. We you know got to do the nitty-gritty and Figure out what works. All right. How you feeling tonight? I'm okay. It's getting really hot We don't have enough room for anything anymore But we're okay Thank you All right, how's the night going? I'm tired. I've drinking 40 ounces of Red Bull 40 ounces. Yeah, I got another eight in my pocket. Oh my gosh. Good luck, bro. Good luck, bro How are you feeling? I'm feeling a little bit stressed a little bit sick and a little bit tired My parents are gonna watch this And I'm feeling thirsty so whoever's bringing those waters me sir Yeah, water's on the way. Yeah water on the way, but not fast enough. Okay. Okay. Okay I'm not to go through a mental breakdown right now. So I'm trying to figure all this out It's like you had your air pods in earlier. Yeah. Yeah, I'm charging right now. So back to your thoughts here They're helping me cope. So right now. I'm trying not to worry God. He manages the inventory Okay, yeah, trying not to break down right now. Well, you're the God so you got to hold it together for the team Yeah, I'm trying to Awards for the night right now. Okay Or so most positive employee tonight. Okay has been loose go No complaints Just smiles and vibe check Okay As you know BNs are inventory King Yeah, I got these stuck in purgatory inventory purgatory It is currently 1220 we thought it would go to about two. Okay, we're kind of on pace, but Just waiting for water Everybody be hyped up after they get the main thing is like tomorrow if we're still working the kinks out We can still be open, right? But yeah, we want to be open for this new year's weekend though I feel it's gonna be busy. It's gonna be crazy. Yeah, let's talk about some numbers, you know I'm nervous. Okay. How much is the POS system and what is a POS POS? To be two things Payment operating system or point of sale point of sale. Yeah for us. It's payment operating system Okay, you know, you can use clover. You can you know, these are all things that you go to a restaurant, right? They might have a machine where you can tap That's what a POS is We don't do tips. Why not I Don't know I know extraordinary service We talked about we might dabble in it We want to do it the right way not the coven way They really do nothing, but you're gonna put a tip in my face That is a freaking scam. Yeah for real. Okay, so how much is the system cost? System costs all together with the equipment the record readers the display I'd say pry around like three thousand three Three thousand for that security cameras are getting set up. What is the what's the cost on securities camera? We use pretty expensive security Maybe like four thousand four thousand on security and then Wi-Fi utilities all that stuff where those bills normally monthly for you guys Wi-Fi The Wi-Fi is like it's not as different as like your home. Okay, so it's fine It's just like maybe 40% more. Okay. It's about hundreds of bucks hundreds of bucks for Wi-Fi and everything Yeah, is there anything else we want to talk about numbers wise, you know, like let's talk about this case Everybody has display cases at their shops and everything. What is the price of this case right here glass case? Did you buy it used or new brand new you bought it brand new it looks hella use now We got clean it up a little bit, but everybody leaning on It has the lights inside which kind of lights it up Case was about 1800. Okay, 1800 for the case Are you gonna be using this case when you move to the next spot? We're gonna be doing something completely different. Don't display something crazy. Yeah, okay So what are you gonna do with the case and just try to sell it on offer up or something? Yeah, I haven't even thought that far yet. We'll see I might need a display case from my house Yeah, that's true. You might you got more heat probably than the store Yeah, okay. Oh, what about the sign everybody got their little signage Sign got the neon sign. Yeah So sign I was about about a thousand we had to get it custom-made obviously. Yeah, just have hard signs every day Yeah, but another thousand other display items and all we got like plants and everything Posters Bang couch Damn, yeah, well, it's like we got to get back to work. Yeah back to work All right, so we just got the water's in water's in Everybody's happy now the morale is up. This is not a paid sponsorship my window It's currently 4 a.m. Here at our temps new temp spot that we're gonna be at We're all beat. We're gonna head home now clean up and be open tomorrow and tomorrow We'll go over some final numbers and kind of a recap of the move. Yes, sir So we are back we got a little bit of sleep they did a little bit of work I came back and got more stuff organized back here. So let's talk about this back end I see you guys put the wall up over here instead of over here needed more space. Yes We ran out of space way early That was a pair of shoes it kind of it just keeps coming in and then we just had to find new ways to create space right we We have this area here in the back where we can kind of have everything and what's the inventory like roughly it like on pairs of Shoes pairs of shoes. I think think like 4,000 plus 4,000 plus, okay So that's clearly you're gonna need a lot of space for 4,000 pairs of shoes You know at home if you got a couple hundred pairs of shoes Sorry starting to take a lot of room up So when you got this many shoes need all the boxes got to protect the boxes make sure they don't get damaged for the customer All the different things just a lot of stuff to worry about so you want to go show them outside And then we can talk about numbers. Yeah, everything costs and all that stuff. Yeah at the end come on out So so everything set up now We've got all the footwear on the walls We set up the greenery we installed that okay The apparel we set out we had to clean up a lot just like yeah clean tidy up And so yeah after 12 hours about So quick turnaround and this is because you had to store already So it's easy to plus it was like right across the mall right across But you already had kind of a template and then you're able to come in and just kind of keep the same style So talk about that too when it comes to like design aesthetic and yeah having that branding and how you want to maintain that even Yeah, so obviously like For us specifically for heart we want to present ourselves as premium If our space doesn't look premium and it looks Kind of half-ass that reflects poorly on us right so Even though it is attempt space we still wanted things to be clean cut be you know Presentable where people feel like oh, this is a really really cool store and a cool experience with With a place like this luckily we didn't have to like tear up the floors. We didn't have to paint the walls We are doing all that for our new spot which we want when we move in there in May But for this this is kind of the best we could do with such a short amount of time Yeah, I mean I think it looks really good for a quick turnaround You still got the green grass over here on the walls and everything. Yeah So you got your more Premium clothing items here with the chrome and stuff and this your used section. Yeah You guys do use as well. I know a lot of stores that kind of determine like should we just do new only some Yeah, some do a lot of you stuff We do like broadening a little bit more when it comes to the use items. Yeah, we Used has been a lot of a lot of people as me as well I like buying use as well if I can find one once sure for like a hundred bucks less. I'll do that, but Like I'm gonna get a yeah. Yeah, so yeah, we do have some use here. We have more in the back We're just gonna let some of these turn over first And then we'll bring them out just because we don't want to add too many shelves got you But everything else is brand new in the store. So this is like the women's and kids section over here It's we got to get the signage up here as well. Okay Men's will be that whole entire wall behind. Yeah, let's take it over here and talk about that. I Was like kind of scared, you know with the Seeing the merchants sitting out on the shelves like right by the door. Yeah. Yeah. Yeah I'm like, so somebody's just gonna grab and go Yeah, it's tough because we want to use the window display, right? So all that traffic of people out here what they're gonna see is you know our branded stuff, right? So it's more more strategic, but also I we also don't want the shirts that we pay $900 for So over here where it's more where shoplifting could happen, right? Right, obviously we have people always on duty We have secure all the security cameras everything where we can capture and report and do all that But we just want to make it as you got to be smart Yeah, you don't want to put people in positions where it's easy. So yeah, right always thinking about those things So yeah, you got the men's section over here the clothing you guys didn't actually really have to worry about Adding too many new things to this shop. It was kind of just like repositioning and just Recurating things throughout the process So we're gonna get to that final number on total cost of all the material items and labor and all the other stuff in a Bit is there anything else you want to share about this wall or anything you got over here I know you moved the case in you. Yes. It's kind of like that was that it's at the shop I know it's like all in one spot one spot kind of match together Yeah, so we got like this the sign and the case here now for people since our checkout counter is gonna be over there But yeah, I would say you know, this is day one in this new spot literally so day one We are gonna be adding taking away a lot of little things here and there We're very nitpicky right when it comes to presenting so I Got like a million things written down But most of those things are kind of like not really Obligations just kind of move this around get that over there So like set this up tying or taping cords down, right, you know fixing some tags or like Specific way the brands we want out on certain spots on the floor So all these little things that makes sense makes sense. Okay. Well, is there anything else you want to show on this side? I see you guys got the skateboard decks and everything over here. I got a little bit of greenery all these little plants Where do you guys go to get this type of stuff? We went to Amazon for Amazon. Yep. Okay, so they're pretty inexpensive Like 15 20 bucks each one give it a nice little aesthetic to the shop, you know We're from Oregon, you know, like the good All right, um, what else we got everything good over here. Yeah, everything So we didn't get to go over the shopping bags yet. We got I'm talking about the shopping bags. So we're actually We ran out of shopping bags towards the end of holiday. Mm-hmm. We went through a black in the white We had a black one and a white one blacks not in these are just blanks for Time being until the bags get here. So yeah, we uh, we had someone design these bags for us We kind of wanted, you know bags are a great marketing tool So people shopping around if they're carrying your bag It's like, oh, what's that and then it kind of they'll see you later on or they'll ask and it's a good Conversation starter, right? So what's funny though during Christmas a lot of people ask for blank bags. Yeah, since they're gifts They don't want like nowhere away. Yeah. Yeah, so Yeah, the bags Per bag it cost us about like two dollars and 30 cents or something like that to 30 a bag And when you guys order a bundle of bags, what are you normally ordering? We usually order like a thousand thousand bags at a time 1500 okay So that could easily be you know two to four thousand dollars just on bags Yeah, yeah, yeah, but then we also got to pay like because it's coming from all the stuff Yeah, so if we want it quicker, we got to pay air freight and that's like could be another eight nine hundred dollars She's yeah, so just starts to add on and that's like we're talking about before all those little things like if you want to get Stickers you could either give them away and then that costs that's it Or you can sell them and give them away try to recoup some of the money all those things like that So we do have stickers as you see like here. I think we have some or we just got to put them all out But we are even these little tags, right? Yeah These are the little things that cost money that a lot of people don't pay attention to oh, it's a little tag right here But it's like 10 cent here 10 cent there this shoe that shoe next thing you know It's all adding up so those are kind of some of the things that go along with the yeah Just branding and marketing side as well in the busier your store, right the more of these things you're gonna need to order Restocks you're gonna have so when you first started what did you think was like a good number that made sense like I got enough This should be it should be good. I'll have to worry about reordering. You know I'm saying cuz yeah Yeah, when people open up They're not really sure like what shall we're a hundred or a thousand like that's a big drastic difference in pricing and all other stuff And would you say discount? With inventory well, I mean we can talk about the inventory in the back But just all these little things like I'd say like you know We've been listing off all these numbers You know well obviously sneaker stores it's gonna be a different type of business from like a coffee shop or Like a plant store where you know different costs will cost different things but in general I'd say without inventory maybe have Just a hundred thousand just to just get everything but you know Displays I do it correctly Like if you need a come like we have a computer in the back if you need a computer right that's one thing like All the signage you got you know labor cost you got to hire people like it's it's a lot of things Oh, yeah, all the labor on set so you don't want to be like Unrestimating it and then you don't have the money right and then business because business go either way Yeah, so yeah, you want to be you want to be ready and you know may take risks, but be smart, right? So yeah, yeah, so roughly starting off if you want to open a shop Recommend it try to get a hundred thousand that I have you in a good place to get all the things that you need and get set up When it comes to displays and everything like that You want to take them to the inventory a little bit and just talk about like odd numbers of Because obviously it all varies depends on the models and the amount of shoes and for sure audience and a demographic and all the different things That go along with that for sure which we could talk about in other videos in the future What would you say is a recommended number for inventory? Because a lot of people go desktop to and they're paying resell from somebody else to then resell it again Yeah, so they're not getting everything for retail or whatever it may be finding stuff on discounts You may get some of those type of shoes. Yeah, kind of balances out. So what would you recommend? so I think it kind of there's a couple factors that like our play here, so Location is going to be huge, right? So if you're somewhere that where you're more hard to find but your your rent's going to be a lot lower, right? You might not need such excess amount of inventory like we may have right Also your demographic might be different so things that like we sell over here They might not sell as well over there and somewhere in some pocket literally in the same city same city It could be like that all the time here in there. Yeah, two completely demos exactly, right? That's why like a store like Lou lemon right could be somewhere where does well and then maybe like 10 blocks over if it were there it wouldn't do well as well, right? So I would say in general You want to have like when we opened the store We had about two hundred two hundred fifty thousand worth inventory. Okay. Yeah, how many pairs do you think that was three hundred? It's like six seven hundred six seven hundred pairs that gives you a good amount of sizes between adults women's kids Baby sizes. Yeah a couple of accessories clothing and different things like that. Yeah, so about a couple hundred thousand right there So we're saying minimum probably 250,000 if you're like doing it right with Inventory and set up But then you see a lot of like, you know, you can do it for less You can do it right like you see those stores where maybe the size of their space is like a big closet, right? Or it's like hey, they don't have to fill it. Yeah We have 50,000 worth inventory right right and like that's the most we can actually hold and this square footage here is This square footage here is about twenty six hundred twenty six hundred square feet So yes, like you said, there's pots at five hundred seven hundred square feet whole different space when it comes to that You can cut your costs into a quarter of that potentially just based off of those things So again all this stuff varies. This is kind of just based off of this situation Right, we just wanted to give you guys numbers to help you understand Just how it kind of works and then you can scale it up or down depending on how big it is because Obviously, there are stores that are larger that have more inventory of different things So it's just all kind of varies with that as well, but hopefully this was helpful I think we got a lot out of it and it was fun coming in seeing all this stuff helping out We're just getting everything organized to set up the whole process. So and we definitely got to do more stuff for the next Shop, too. Oh, yeah, we'll do a lot more. Yeah, there's some surprises coming. Oh, you will be We one thing I'd say is like for us as well like a big pillar for our for hearth is Inventory-wise we want to we want to be known for having like any and everything. Okay, right, which is not which is hard to do, right? Yeah, so because One shoe there's 15 different sizes about right so it's like it's a lot of shoes that you kind of you Underbind and you may not sell as fast, but we kind of want their reputation of oh, they they probably Right, so that that honestly takes time to build it up to that Just like it took time from him just starting to sell his first couple pairs of shoes To then doing those bulk deals to then eventually doing this stuff and then how many years has it been from then to now? Like 10 you see what I'm saying. Oh, yeah, so we got to remember too This isn't just overnight success and all the other things you got to put the work in you got to put the time in I gotta learn hopefully these videos are you know educational to help you learn more things faster Because we want everybody speed up the process honestly like we want to be able to provide a value So you guys can come in and if it took him seven or seven or ten years or whatever it is We want you to be able to do it in five or seven years Cut that year too often those things learn to learn from anything I have done and try to you know make it more efficient Do it do it in a year. It's enough out there for everybody to everybody I don't have to be always worried about what everybody's pocket watching everything I always got to say that too because people just be hating it. I'm like, bro. Yeah, it's enough shoes out there We're all good. Everybody could be good. So yes, I appreciate it. And uh Yeah, I think this was good, bro. Appreciate you, bro Yes, we out of here shout out to everybody in the comments Down there. I'll see y'all another one. Yeah Yo before you go I just launched my sneakerhead Academy where we got everything on the inside I teach you all the stuff that I learned over the past 15 years when it comes to sneakers scaling real estate You name it we talk about all of it in there And there's a eight-week program plus a bunch of monthly giveaways I give away shoes literally way too much honestly, but either way I'll see you guys on the inside hit the link down below in my description or pinned in the comment section for DJ sneakerhead Academy and I'll see you guys over there